SigmaWay Blog

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Both data collection and use of social media API can help  the business in making elegant marketing imminent. An API is a program interface used by hunt engine optimization specialist to assess and arrest vital data applicable and hence improves their marketing strategies in the digital industry. As an application, the API helps digital marketers form their own web requests that will be well-suited to a certain website that will let for the faultless flow of data collection on these sites. A social media API permits commerce to simply collect social data across the social sites.Read more at:

http://www.socialmediatoday.com/content/data-collection-strategy-expand-digital-marketing-insights

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 Social media marketers have invested a huge contract of time, force and attempt in creating completely crafted tweets to followers -to spread knowledge and share substance related to their brand. Recently, however, a Gallup Poll revealed that a majority of Americans believe social media have no effect at all on their purchasing decisions. According to a survey, 62% of public in the U.S. e.g.Facebook and Twitter, do not have any influence on their choice to buy goods and services. Only 30% said social media have some influence and a much smaller 5% said they have a great deal of influence. Nielsen data showed that 92% of people trust recommendations from their networks, posts shared after associations with a brand in the form of social word of mouth. This doesn't mean that these people are easily control and falling victim to marketer's "set-ups.Read more at:

https://www.socialmediatoday.com/content/grea Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 t-debate-how-does-social-word-mouth-influence-purchasing-decisions

The blend of social media and customer relationship management referred to as social CRM enhances traditional CRM and engages it with social media which tracks new leads from Twitter and Facebook into the sales funnel. According to Jon Ferrara, CEO of Nimble, realizing the importance of authentic and relevant human connections in business customer relationship management has become an integral part of our lives. Customers nowadays want to connect with the real people they do business with and get delighted and empowered resulting in a renaissance of customer management. Nowadays marketing has gone beyond just driving customers to get the order. Today customers have moved beyond commercials, glossy stick marketing materials and “Slick Willy” sales people. They now can have converse online and expect relevant conversations. Instead of pushing customers to just buy their products social businesses should become a part of the marketing and buyer funnel adding value to those conversations to become trust worthy. Markets are utilizing the new technology today where conversations happen already in public, private and in others various mediums. Companies instead of controlling conversations and employees they should educate and empower both employees and customers. Companies now empower their customer-facing team members to share content and engage on a worldwide basis, and they understand that they are selling to a community comprising influencers, editors, analysts, tech partners, third party developers, value-added resellers etc. empowering, educating and adding value results in success which breeds success.

read more at: http://www.exacttarget.com/blog/how-social-media-and-crm-work-together-successfully/

WhatsApp and Snapchat being simple and ubiquitous are now the perfect crossroads of mobile and social media. A new study suggests that in spite of forcing the top five global digital platforms namely Google, Apple, Facebook, Amazon and Microsoft to evolve. Apps like Line and WhatsApp have still not been able to reach a massive scale yet. Mobile and social strategies of majority marketers being immature are being unable to utilize the growing opportunities properly and bring a clear return. In reality these messaging apps at the cross road of mobile and social only complicate the challenge according to Thomas Husson. New developments are being made recently to have a frictionless mode of communication but the idea is still new and yet to be successful. Read more at: http://www.cio.com/article/2454370/social-media/are-messaging-apps-the-future-of-social-networking.html

Consumers these days are using social media for communications. Mention of brand names is done in huge numbers among which 76 percent mentions were neutral, 17.6 percent were positive and 5.8 percent were negative. . Majority of the neutral mentions comprises of queries about the company’s process and products.

Apart from increasing engagement, building brand awareness and marketing this study has been found to play a major role in customer service.  The names of companies are mentioned on social media more on weekdays than on weekends. Moreover most posts are mentioned in English followed by French and Spanish. Thus social media is a tool for global communication and social mentions increases exposure. Read more at:http://www.mobilemarketingwatch.com/social-media-equals-modern-day-customer-service-43281/

Social media is successfully a stage for discussion and sharing, motorized by services. One chief use of social media is observance of friends and connections around the world; it is also a platform for clients, investor and workers to speak with one another. We will refer to social media marketing as SMM.SMM is about being present and engaging our target audience directly, but the medium is largely unorganized. In order to prosper we will need a sketch which helps to reach out to the true spectators . Social media gives huge chances to small businesses. The Social Media Examiner online magazine, reports 86% of marketers in 2013 measured social media to be critical for their business with 49% of marketers opting Facebook. As per the firm WebDAM Solutions, 43% of marketers establish clients through LinkedIn, while 52% of marketers originate patrons through Facebook in 2013.

 . Read more at: 

http://www.socialmediatoday.com/content/introduction-social-media-marketing-guide-small-businesses

The Collaboration Software market has become a highly splitter ecosystem. Most of these collaboration platforms provide similar functionalities with features. Hence it often becomes a confusing matter for customers to decide which partnership platform to opt for. The right collaboration platform for business is one which provides influential social networking features and effortlessly integrates into our organization’s traditions, process and policy.1. Aligns with executive approach: to understand that partnership is not only deploying knowledge, but it’s about fixing a civilization within the institute. 2. Marks hurt Points: recognize the key business challenges we are trying to address and consequently continue to estimate the strength of the platform we shortlisted.3. Cost: A Teamwork solution follows diverse value mechanisms and is existing in a range of prices. On the basis of our financial plan and the quantity of user anticipated to use the result, we can prefer an appropriate means.

 .Read more at: http://www.socialmediatoday.com/content/how-choose-best-social-collaboration-platform-your-business

With the advent of web and social media the speed of the evolution of language has increased dramatically. There are many contributing factors to language that affect the changes. Big data takes linguistics to the next level and the technology like Hadoop helps in assisting interested parties in gaining deeper and clearer insights into linguistics. The reasons why Linguistics should be understand are that- Firstly, to benefit from the insights into linguistics provided by big data whether it may be vocabulary or grammar or something else. Secondly, today's technology continues to develop and improve, the use of voice commands for phones, TV's and game systems is going to increase and it's more important that developers understand the language people will be speaking to their devices in order to ensure the responsiveness. Big data will greatly enhance their ability to provide such speech oriented aspects. Thirdly, in case of learning a language and the way it is learned, understanding of linguistics matters a lot. Finally, to understand the past and looking to the future, it is again important to understand linguistics. With big data technology, the huge amount of data and information can be gathered and used to provide better insights into the past and future of language. Read more at:http://analytics.theiegroup.com/article/53bd6b6d3723a864d8000023/The-Impact-Of-Big-Data-On-Linguistics

Despite having the technological advancements which makes the process of job finding easier and user friendly, the whole thing is not so easy and in many cases it's more complicated. Here comes the role of Big Data which is now making its way into the field of recruitment and helps recruiters to find best people for the right positions. Some companies receive thousands of resumes for a single post and with such a huge number of resumes, companies are engaging in people analytics, applying big data analytics practices to a field of prospective job seekers. Many businesses build their own resumes of candidates by identifying details from people's social media profiles on Facebook, LinkedIn, Twitter, and other sites. From these profiles, companies use big data to identify patterns of behavior, interests, skills and attitudes that they are qualifying factors for current and future job openings. So, job seekers need to manage their profiles to get a job. But, as a negative impact, there are concerns over relying on it too much and as a matter of fact a heavy use of big data also takes factors like race, gender, and religion out of the equation. However, despite the drawbacks big data is of vital importance and job seekers should put themselves in a position to take advantage of big data and utilize it to get noticed.

Read more at:http://analytics.theiegroup.com/article/53b522e83723a80d7e000065/The-Modern-Job-Hunt-How-to-Beat-the-Big-Data-System

Checking emails have become the primary activity for smart phone and tablet users. Thus informing patients about new health care services through emails have become compulsory. Images are the best method of interacting with, informing and empowering patients.  This is because brain processes visual data faster which consists of 90% of the transmitted data. Twitter these days have become the best medium to interact with the aging population who consumes a major portion of the health services. In 2014, more than 50% internet users will redeem a digital coupon which can be used by partners for patient cost saving and adherence.  Marketing needs to be done on multiple platforms and for many devices because the internet device connection has become vast which includes Twitter, Facebook, and Instagram. The reviews of previous patients' online matters the most as 90% people get influenced by peer recommendations. Among the 10.3 billion Google searchers and 78% internet users a major portion hit the top links. Thus the top hits of any organization conclude the bottom line. Content marketing is cheaper than traditional marketing and generates an income 3 times as many leads. So for any strategy the target audience and their choices are to be realized first. Patients receiving newsletters along with emails spend more and are more informed. Most patients prefer articles to direct advertisements. Thus advertising campaigns along with patient experience testimonies, community reviews are important to highlight work being done inside out. Read more at: http://www.forbes.com/sites/nicolefisher/2014/07/15/10-things-hospital-leadership-need-to-know-about-social-media-and-marketing/

In today's highly competitive online marketplace, marketers must utilize every advantage they can get. Business intelligence (BI) software can help you look at your data in different ways, and draw actionable insights to allow allocating resources more effectively. BI software can use large amount of datasets, so you can execute successful strategies on the basis of information. By controlling the right key performance indicators (KPIs), businesses can look at trends that would otherwise be hidden. Online marketers have different indicators which are : 1)The Basics  2)Return On Investment 3)Incremental Sales 4)Conversions by Campaign 5)Cost per Lead 6)Visitor to Buyer Ratio 7)Sales by Lead Source 8)Social Media 9)Tracking Keywords. By visualizing sales funnel with business intelligence software, you can get a good view of how your customers move through the sales process from an initial lead to a sale. Having the correct data displayed in a dashboard format can enable your company be proactive instead of reactive.Read more about this aspect at Jayson DeMers (Founder and CEO, AudienceBloom)'s article link: 

http://www.huffingtonpost.com/jayson-demers/how-business-intelligence_b_3507510.html

According to Mark Zuckerberg the potential of improving business through social media is very high. Sponsored ads appear everywhere nowadays in all social media platforms. If your ads are of quality customer service and eye catching visuals you can convert visitors to loyal customers. But there are few strategies required to gain from the use of social media. Firstly, be active but do not be overactive. One needs to have knowledge about how much his competitors are posting and then decide on how much to post every day. Compiling all content in an easy to read editorial calendar is a good idea which can be further separated by social channels. Secondly, ach channel should be treated as an individual entity. The content which might be spread across all channels should be adjusted depending on the audience for that channel. For example, LinkedIn has more business focused audience while Instagram has audiences looking for engaging visual content. Thirdly, tweets or other feedbacks made by customers should be answered properly and quickly. While positive feedbacks are to be responded with acknowledgements negative feedbacks should be dealt with patience and respect. Fourthly, one should accept their mistakes made on their posts. But reposting several times is not a good idea. One can send out content from their social accounts to make the customers aware. Fifthly, metrics important to one's business should be reviewed monthly, like number of posts, follower growth, clicks, page views, likes and shares etc. Tracking can be done by free tools like bit.ly, Google analytics etc. Lastly, being active on Google+ helps you to receive essential free ad space when users search for you on Google. Read more at:  http://www.wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies

Research is a costly and time-taking process. Many businesses use social media as a cost effective and depth-tool to learn the insights about the market, consumer behavior, brand appearance, and other market research. One has to understand the benefits and create a proper research plan to use Social media. To use Social media one has to understand the benefits and create a proper research plan. The ways to implement and use social media in market research methods are: Firstly, Track Trends with Social Media for Real-Time Insights. Secondly, Learn the Language of Your Audience for Improved Marketing Appeal. Thirdly, Use the Real-Time Aspects of Social Media for Quick Research. Fourthly, use Social Media to Broaden the Scope of Your Market Research. Fifthly, Discover Unnoticed Trends and Insights by Engaging Instead of Leading. Sixth, Harness Social Media Research for Improved Cost Efficiency. Read more at: 

Social media defines an array of internet sites that enable people from all over the world to interact. Social media affects our mental health and well-being. Facebook might cause anxiety and make life miserable. Facebook followed by My Space, Twitter, LinkedIn are leading social networking sites. Majorly below 30 aged men women use internet and 42 percent of them use multiple sites. The ability to connect to the people around the world attracts people to these sites. Social media has become a way of self-distraction and boredom relief. This leads to addiction. Scoring four of six criteria indicates addiction. People who are more anxious and socially insecure tend to use Facebook more. They tend to gain attention and boost self-esteem through Facebook. 

Again these sites can feel less confident comparing their popularity with their friends which leads to negative emotion. It also creates worry and discomfort for people hampering face to face interactions. Moreover there are cases of cyber bullying by adolescents.

In spite of these facts social media could be helpful to identify mental health issues. For example people with less pictures and friends might have the inability to enjoy from activities which normal people enjoy. Moreover a happy status may sometimes inspire others to post happy updates too. They might cause their friends’ emotional expression to change. Positive expressions spread more than negative expressions. In a magnified version this might cause an ‘epidemic of well-being’. But in conclusion whatever might be the affects, positive or negative, the usage of internet and social media is unlikely to fade any time soon. read more at : http://www.medicalnewstoday.com/articles/275361.php

Social relationship management focuses more on social media than structured data. Social CRM is people driven and creates a personalized relationship between the customer and the company. When properly used it can improve the reputation of one's brand beyond Facebook and twitter. It is mutually beneficial for both the customer and the company. Unlike traditional CRM the benefits are not only focused on the company’s side. Out of 1802 internet users 62 percent men and 71 percent females uses social networking sites. Social CRM is more popular between the age group of 18 and 29. For young consumers web is an integral part of their life. Companies need to capitalize on this popularity for social media. Customers interacting via social media spend 40 percent more and 56 percent feel a stronger bond with companies through social media. Integrating social media reduces expenses by 58 percent, increases sales by 40 percent, and improves reputation by 64 percent. Whether a company requires social CRM or not depends on the company’s size, number of competitors and whether the critical systems and operations capable of accommodating social CRM. Read more at: http://it.toolbox.com/blogs/insidecrm/using-social-crm-to-bolster-your-business-62011

Analytics for Small Medium Businesses (SMB) today, is a much discussed topic. SMBs face the challenges of effectively using analytical tools to gain precious business insights from data generated. Today markets are able to provide solutions to SMBs which were costly before and this was made possible by the advent of Qlikview, Tableau etc. in Analytics sector. SMBs are realizing that analytics can help them understand customer preferences, expand their market share, cut down cost, increase efficiency and give them a competitive advantage even against the big players. Moreover, with the advent of new technologies like cloud, social media and open source platforms like Pentaho and Hadoop, the requirement for big infrastructural set-up and capital cost have been reduced considerably. The success of Analytics tools depends to a large extent on collecting and managing data and in such case ERP and CRM tools are a must for success. For successful implementation of analytics tool, SMBs need to assess the external market as well as their internal systems and processes. However, SMBs will soon be able to adapt their systems to bring in the external big data from social media like any other big enterprises and hence make their analytics more robust. Read more at:http://www.informationweek.in/informationweek/perspective/296888/value-analytics-businesses

Is our privacy at risk?- This is the most discussed question in today's world of big data where companies like Google is able to capture data from homes and offices as well as video footage for storage anywhere in cloud, provided by Amazon Web Services. According to Danielle Hughes of Divine Capital, computers are learning to interact with one another and this is raising concerns. Though, it is true that people are living in the post-privacy world today as younger ones have no issues in sharing their personal information in social media. But, Hughes thinks, this is the beginning and in the future machines will start to teach other machines and tell back the information analytically to big companies. She also concludes that it will not lack investments in future, as for example IBM is already projecting $20 billion in revenue from big data in 2015. Read more at:http://analytics.theiegroup.com/article/53ac20613723a8031500002b/Our-Connected-World-Big-Data-Big-Profits-And-No-Privacy

2014 is expected to be the year of cheaper analytics. Along with the announcements of new features from some SaaS providers like Gainsight, gShift and pricier systems from Adobe, IBM, Oracle etc., a firm Rival IQ has recently released the beta version of a new SEO analytics features which is now included in all the company's service tiers and its service includes analytics for websites and social media. It might also provide an easier approach for marketers who are now technically backward. About 1,000 companies are now the users of digital marketing/analytics. One of the officials of HP's cloud computing division has started using Rival IQ and said that they are trying to provide enough data across all the different areas at a very cheap rate so that one can easily grab charts, and see reports from one place and then export everything to PowerPoint, CSV or PDFs. The landscape features of this SEO analytics also allow users to see what their competitors are doing in social and SEO and can be used to research best practices for a whole area like e-commerce. Read more at:http://www.cmswire.com/cms/customer-experience/a-cheaper-alternative-to-marketing-analytics-025687.php

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People are constantly checking their email and social sites from their mobile phones. This blog talks about a few instructions on creation of victorious copy for mobile marketing operation.1) Mobile Tech build electronic mail fundamental: People using smart phones or tablet have email associated to it and check it constantly. 2) Visualizations  Are significant phone  Copywriting: Use of visual content such as infographics must be used to make sure that people will check your content which help them to get the knowledge without reading the text. 3) Small Content: Always keep the text of content or visuals like infographics short.4) Get your trip rapidly: We require to convey the thing fast without giving a large summary. 5) Use Bullet Points to push People to Read More: This is an important thing to consider as bullet points help readers to go through main information without wading through plenty of passages

. Read more at:

http://socialmediatoday.com/expresswriters/2532711/5-tips-successful-copywriting-mobile-marketing

According to Tali Yahalom, consumers want to be treated indivually and not like any other consumer you deal with every day. Companies should realize that changing rules once in a while is less costly than losing a customer. Moreover, social mediums like Facebook, Twitter, and Yelp have become extremely useful in tracking one's reputation online. One should be considerate towards a customer's emotional state of frustration and listen calmly to him/her instead of becoming defensive. Nowadays, companies have tools for collecting consumer feedbacks and suggestions which are extremely important. A company should be optimistic towards feedbacks and try and learn from it. To know more, follow this link: http://www.inc.com/guides/2010/12/the-new-rules-of-handling-customer-complaints.html