Crazy Egg

• What Is an A/A Test And When Do I Have To Run One?

  There are smart people who say that running an A/A test on your website is a waste of time.  But there are also other smart...

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• List Building That Works: How to Guide, Strategies, and Tools

  If you hope to see any results from email marketing, you need to focus on list building, or the act of collecting contact information from...

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• What Is User Intent and How to Apply It to Your Site

  Most articles about user intent break it into four tidy buckets: informational, navigational, commercial, transactional.  That sounds useful, but it doesn’t tell you the full...

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• Mouseflow vs. Smartlook: Each Tool’s True Strengths

  Mouseflow is best for website-focused teams that want powerful heatmapping and funnel analytics based on individual user sessions. Smartlook is better for product, SaaS, and...

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• Font Psychology: How Typeface Shapes Meaning and Trust

  Font psychology matters for web design because the style of text you choose has an immediate impact on website visitors.  Do they trust your brand?...

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