CMS Wire
All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
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What 2025 Revealed About AI Readiness Across Marketing and CX
CMSWire Contributor of the Year Greg Kihlstrom examines where AI ambition is colliding with operational reality in marketing and CX.
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Why Marketing and CX Need Fewer Dashboards and Better Decisions
CMSWire Contributor of the Year Brian Riback challenges CX and marketing leaders to stop hiding behind metrics and start proving real business impact.
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The Most Dangerous Force Brands Face: Customer Indifference
CMSWire Contributor of the Year Brittany Hodak explores why apathy is harder to spot than churn—and far more costly.
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When AI Became Real in Commerce — and Why Experience Still Won
CMSWire Contributor of the Year Justin Racine breaks down what changed in 2025 and why customer experience separates leaders from laggards.
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AI Entered the Digital Experience Stack in 2025. Reality Followed.
We didn’t just track DX headlines in 2025 — we traveled to get the context behind them. Here’s what stood up to reality.
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Sigma Connect
