CMS Wire
All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
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Why Webflow Faces a 'Pivotal Moment' in its Digital Experience Evolution
CEO Linda Tong says every company must reinvent itself for AI, and Webflow's answer is Source, a code-first rethink of its platform.
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Optimizely Retires DXP Label, Bets Everything on Agent Platform
At Opticon, Optimizely retired its DXP label for an AI agent platform, launched Virtual Teammates, and warned governance is the real bottleneck.
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Optimizely's Opticon 2026: Why the Agentic Marketing Vision Exposes the Readiness Gap
Virtual Teammates and purpose-built AI models are real progress. Enterprise readiness is still the harder problem.
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Does Structured Data Actually Improve Answer Engine Citations?
Schema tickets and CMS migrations won't move your citation rate. Earned mentions in publications your buyers already trust will.
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Is Your Brand Chasing the Wrong Marketing Goals?
Four old marketing goals are obsolete. Here's what to prioritize instead as AI reshapes search, privacy and customer messaging.
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Sigma Connect
