Venture Beat

• Amazon and Chobani adopt Strella's AI interviews for customer research as fast-growing startup raises $14M

  One year after emerging from stealth, Strella has raised $14 million in Series A funding to expand its AI-powered customer research platform, the company announced Thursday. The round, led by Bessemer Venture Partners with participation from Decibel Partners, Bain Future Back Ventures, MVP Ventures and 645 Ventures, comes as enterprises increasingly turn to artificial intelligence to understand customers faster and more deeply than traditional methods allow.

  The investment marks a sharp acceleration for the startup founded by Lydia Hylton and Priya Krishnan, two former consultants and product managers who watched companies struggle with a customer research process that could take eight weeks from start to finish. Since October, Strella has grown revenue tenfold, quadrupled its customer base to more than 40 paying enterprises, and tripled its average contract values by moving upmarket to serve Fortune 500 companies.

  "Research tends to be bookended by two very strategic steps: first, we have a problem—what research should we do? And second, we've done the research—now what are we going to do with it?" said Hylton, Strella's CEO, in an exclusive interview with VentureBeat. "All the stuff in the middle tends to be execution and lower-skill work. We view Strella as doing that middle 90% of the work."

  The platform now serves Amazon, Duolingo, Apollo GraphQL, and Chobani, collectively conducting thousands of AI-moderated interviews that deliver what the company claims is a 90% average time savings on manual research work. The company is approaching $1 million in revenue after beginning monetization only in January, with month-over-month growth of 50% and zero customer churn to date.

  How AI-powered interviews compress eight-week research projects into days

  Strella's technology addresses a workflow that has frustrated product teams, marketers, and designers for decades. Traditional customer research requires writing interview guides, recruiting participants, scheduling calls, conducting interviews, taking notes, synthesizing findings, and creating presentations — a process that consumes weeks of highly-skilled labor and often delays critical product decisions.

  The platform compresses that timeline to days by using AI to moderate voice-based interviews that run like Zoom calls, but with an artificial intelligence agent asking questions, following up on interesting responses, and detecting when participants are being evasive or fraudulent. The system then synthesizes findings automatically, creating highlight reels and charts from unstructured qualitative data.

  "It used to take eight weeks. Now you can do it in the span of a couple days," Hylton told VentureBeat. "The primary technology is through an AI-moderated interview. It's like being in a Zoom call with an AI instead of a human — it's completely free form and voice based."

  Critically, the platform also supports human moderators joining the same calls, reflecting the founders' belief that humans won't disappear from the research process. "Human moderation won't go away, which is why we've supported human moderation from our Genesis," Hylton said. "Research tends to be bookended by two very strategic steps: we have a problem, what's the research that we should do? And we've done the research, now what are we going to do with it? All the stuff in the middle tends to be execution and lower skill work. We view Strella as doing that middle 90% of the work."

  Why customers tell AI moderators the truth they won't share with humans

  One of Strella's most surprising findings challenges assumptions about AI in qualitative research: participants appear more honest with AI moderators than with humans. The founders discovered this pattern repeatedly as customers ran head-to-head comparisons between traditional human-moderated studies and Strella's AI approach.

  "If you're a designer and you get on a Zoom call with a customer and you say, 'Do you like my design?' they're always gonna say yes. They don't want to hurt your feelings," Hylton explained. "But it's not a problem at all for Strella. They would tell you exactly what they think about it, which is really valuable. It's very hard to get honest feedback."

  Krishnan, Strella's COO, said companies initially worried about using AI and "eroding quality," but the platform has "actually found the opposite to be true. People are much more open and honest with an AI moderator, and so the level of insight that you get is much richer because people are giving their unfiltered feedback."

  This dynamic has practical business implications. Brian Santiago, Senior Product Design Manager at Apollo GraphQL, said in a statement: "Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest."

  The platform also addresses endemic fraud in online surveys, particularly when participants are compensated. Because Strella interviews happen on camera in real time, the AI moderator can detect when someone pauses suspiciously long — perhaps to consult ChatGPT — and flags them as potentially fraudulent. "We are fraud resistant," Hylton said, contrasting this with traditional surveys where fraud rates can be substantial.

  Solving mobile app research with persistent screen sharing technology

  A major focus of the Series A funding will be expanding Strella's recently-launched mobile application, which Krishnan identified as critical competitive differentiation. The mobile app enables persistent screen sharing during interviews — allowing researchers to watch users navigate mobile applications in real time while the AI moderator asks about their experience.

  "We are the only player in the market that supports screen sharing on mobile," Hylton said. "You know, I want to understand what are the pain points with my app? Why do people not seem to be able to find the checkout flow? Well, in order to do that effectively, you'd like to see the user screen while they're doing an interview."

  For consumer-facing companies where mobile represents the primary customer interface, this capability opens entirely new use cases. The founders noted that "several of our customers didn't do research before" but have now built research practices around Strella because the platform finally made mobile research accessible at scale.

  The platform also supports embedding traditional survey question types directly into the conversational interview, approaching what Hylton called "feature parity with a survey" while maintaining the engagement advantages of a natural conversation. Strella interviews regularly run 60 to 90 minutes with nearly 100% completion rates—a duration that would see 60-70% drop-off in a traditional survey format.

  How Strella differentiated in a market crowded with AI research startups

  Strella enters a market that appears crowded at first glance, with established players like Qualtrics and a wave of AI-powered startups promising to transform customer research. The founders themselves initially pursued a different approach — synthetic respondents, or "digital twins" that simulate customer perspectives using large language models.

  "We actually pivoted from that. That was our initial idea," Hylton revealed, referring to synthetic respondents. "People are very intrigued by that concept, but found in practice, no willingness to pay right now."

  Recent research suggesting companies could use language models as digital twins for customer feedback has reignited interest in that approach. But Hylton remains skeptical: "The capabilities of the LLMs as they are today are not good enough, in my opinion, to justify a standalone company. Right now you could just ask ChatGPT, 'What would new users of Duolingo think about this ad copy?' You can do that. Adding the standalone idea of a synthetic panel is sort of just putting a wrapper on that."

  Instead, Strella's bet is that the real value lies in collecting proprietary qualitative data at scale — building what could become "the system of truth for all qualitative insights" within enterprises, as Lindsey Li, Vice President at Bessemer Venture Partners, described it.

  Li, who led the investment just one year after Strella emerged from stealth, said the firm was convinced by both the technology and the team. "Strella has built highly differentiated technology that enables a continuous interview rather than a survey," Li said. "We heard time and time again that customers loved this product experience relative to other offerings."

  On the defensibility question that concerns many AI investors, Li emphasized product execution over patents: "We think the long game here will be won with a million small product decisions, all of which must be driven by deep empathy for customer pain and an understanding of how best to address their needs. Lydia and Priya exhibit that in spades."

  The founders point to technical depth that's difficult to replicate. Most competitors started with adaptive surveys — text-based interfaces where users type responses and wait for the next question. Some have added voice, but typically as uploaded audio clips rather than free-flowing conversation.

  "Our approach is fundamentally better, which is the fact that it is a free form conversation," Hylton said. "You never have to control anything. You're never typing, there's no buttons, there's no upload and wait for the next question. It's completely free form, and that has been an extraordinarily hard product to build. There's a tremendous amount of IP in the way that we prompt our moderator, the way that we run analysis."

  The platform also improves with use, learning from each customer's research patterns to fine-tune future interview guides and questions. "Our product gets better for our customers as they continue to use us," Hylton said. All research accumulates in a central repository where teams can generate new insights by chatting with the data or creating visualizations from previously unstructured qualitative feedback.

  Creating new research budgets instead of just automating existing ones

  Perhaps more important than displacing existing research is expanding the total market. Krishnan said growth has been "fundamentally related to our product" creating new research that wouldn't have happened otherwise.

  "We have expanded the use cases in which people would conduct research," Krishnan explained. "Several of our customers didn't do research before, have always wanted to do research, but didn't have a dedicated researcher or team at their company that was devoted to it, and have purchased Strella to kick off and enable their research practice. That's been really cool where we've seen this market just opening up."

  This expansion comes as enterprises face mounting pressure to improve customer experience amid declining satisfaction scores. According to Forrester Research's 2024 Customer Experience Index, customer experience quality has declined for three consecutive years — an unprecedented trend. The report found that 39% of brands saw CX quality deteriorate, with declines across effectiveness, ease, and emotional connection.

  Meanwhile, Deloitte's 2025 Technology, Media & Telecommunications Predictions report forecasts that 25% of enterprises using generative AI will deploy AI agents by 2025, growing to 50% by 2027. The report specifically highlighted AI's potential to enhance customer satisfaction by 15-20% while reducing cost to serve by 20-30% when properly implemented.

  Gartner identified conversational user interfaces — the category Strella inhabits — as one of three technologies poised to transform customer service by 2028, noting that "customers increasingly expect to be able to interact with the applications they use in a natural way."

  Against this backdrop, Li sees substantial room for growth. "UX Research is a sub-sector of the $140B+ global market-research industry," Li said. "This includes both the software layer historically (~$430M) and professional services spend on UX research, design, product strategy, etc. which is conservatively estimated to be ~$6.4B+ annually. As software in this vertical, led by Strella, becomes more powerful, we believe the TAM will continue to expand meaningfully."

  Making customer feedback accessible across the enterprise, not just research teams

  The founders describe their mission as "democratizing access to the customer" — making it possible for anyone in an organization to understand customer perspectives without waiting for dedicated research teams to complete months-long studies.

  "Many, many, many positions in the organization would like to get customer feedback, but it's so hard right now," Hylton said. With Strella, she explained, someone can "log into Strella and through a chat, create any highlight reel that you want and actually see customers in their own words answering the question that you have based on the research that's already been done."

  This video-first approach to research repositories changes organizational dynamics around customer feedback. "Then you can say, 'Okay, engineering team, we need to build this feature. And here's the customer actually saying it,'" Hylton continued. "'This is not me. This isn't politics. Here are seven customers saying they can't find the Checkout button.' The fact that we are a very video-based platform really allows us to do that quickly and painlessly."

  The company has moved decisively upmarket, with contract values now typically in the five-figure range and "several six figure contracts" signed, according to Krishnan. The pricing strategy reflects a premium positioning: "Our product is very good, it's very premium. We're charging based on the value it provides to customers," Krishnan said, rather than competing on cost alone.

  This approach appears to be working. The company reports 100% conversion from pilot programs to paid contracts and zero churn among its 40-45 customers, with month-over-month revenue growth of 50%.

  The roadmap: Computer vision, agentic AI, and human-machine collaboration

  The Series A funding will primarily support scaling product and go-to-market teams. "We're really confident that we have product-market fit," Hylton said. "And now the question is execution, and we want to hire a lot of really talented people to help us execute."

  On the product roadmap, Hylton emphasized continued focus on the participant experience as the key to winning the market. "Everything else is downstream of a joyful participant experience," she said, including "the quality of insights, the amount you have to pay people to do the interviews, and the way that your customers feel about a company."

  Near-term priorities include adding visual capabilities so the AI moderator can respond to facial expressions and other nonverbal cues, and building more sophisticated collaboration features between human researchers and AI moderators. "Maybe you want to listen while an AI moderator is running a call and you might want to be able to jump in with specific questions," Hylton said. "Or you want to run an interview yourself, but you want the moderator to be there as backup or to help you."

  These features move toward what the industry calls "agentic AI" — systems that can act more autonomously while still collaborating with humans. The founders see this human-AI collaboration, rather than full automation, as the sustainable path forward.

  "We believe that a lot of the really strategic work that companies do will continue to be human moderated," Hylton said. "And you can still do that through Strella and just use us for synthesis in those cases."

  For Li and Bessemer, the bet is on founders who understand this nuance. "Lydia and Priya exhibit the exact archetype of founders we are excited to partner with for the long term — customer-obsessed, transparent, thoughtful, and singularly driven towards the home-run scenario," she said.

  The company declined to disclose specific revenue figures or valuation. With the new funding, Strella has now raised $18 million total, including a $4 million seed round led by Decibel Partners announced in October.

  As Strella scales, the founders remain focused on a vision where technology enhances rather than eliminates human judgment—where an engineering team doesn't just read a research report, but watches seven customers struggle to find the same button. Where a product manager can query months of accumulated interviews in seconds. Where companies don't choose between speed and depth, but get both.

  "The interesting part of the business is actually collecting that proprietary dataset, collecting qualitative research at scale," Hylton said, describing what she sees as Strella's long-term moat. Not replacing the researcher, but making everyone in the company one.

• Microsoft launches 'Hey Copilot' voice assistant and autonomous agents for all Windows 11 PCs

  Microsoft is fundamentally reimagining how people interact with their computers, announcing Thursday a sweeping transformation of Windows 11 that brings voice-activated AI assistants, autonomous software agents, and contextual intelligence to every PC running the operating system — not just premium devices with specialized chips.

  The announcement represents Microsoft's most aggressive push yet to integrate generative artificial intelligence into the desktop computing experience, moving beyond the chatbot interfaces that have defined the first wave of consumer AI products toward a more ambient, conversational model where users can simply talk to their computers and have AI agents complete complex tasks on their behalf.

  "When we think about what the promise of an AI PC is, it should be capable of three things," Yusuf Mehdi, Microsoft's Executive Vice President and Consumer Chief Marketing Officer, told reporters at a press conference last week. "First, you should be able to interact with it naturally, in text or voice, and have it understand you. Second, it should be able to see what you see and be able to offer guided support. And third, it should be able to take action on your behalf."

  The shift could prove consequential for an industry searching for the "killer app" for generative AI. While hundreds of millions of people have experimented with ChatGPT and similar chatbots, integrating AI directly into the operating system that powers the vast majority of workplace computers could dramatically accelerate mainstream adoption — or create new security and privacy headaches for organizations already struggling to govern employee use of AI tools.

  How 'Hey Copilot' aims to replace typing with talking on Windows PCs

  At the heart of Microsoft's vision is voice interaction, which the company is positioning as the third fundamental input method for PCs after the mouse and keyboard — a comparison that underscores Microsoft's ambitions for reshaping human-computer interaction nearly four decades after the graphical user interface became standard.

  Starting this week, any Windows 11 user can enable the "Hey Copilot" wake word with a single click, allowing them to summon Microsoft's AI assistant by voice from anywhere in the operating system. The feature, which had been in limited testing, is now being rolled out to hundreds of millions of devices globally.

  "It's been almost four decades since the PC has changed the way you interact with it, which is primarily mouse and keyboard," Mehdi said. "When you think about it, we find that people type on a given day up to 14,000 words on their keyboard, which is really kind of mind-boggling. But what if now you can go beyond that and talk to it?"

  The emphasis on voice reflects internal Microsoft data showing that users engage with Copilot twice as much when using voice compared to text input — a finding the company attributes to the lower cognitive barrier of speaking versus crafting precise written prompts.

  "The magic unlock with Copilot Voice and Copilot Vision is the ease of interaction," according to the company's announcement. "Using the new wake word, 'Hey Copilot,' getting something done is as easy as just asking for it."

  But Microsoft's bet on voice computing faces real-world constraints that Mehdi acknowledged during the briefing. When asked whether workers in shared office environments would use voice features, potentially compromising privacy, Mehdi noted that millions already conduct voice calls through their PCs with headphones, and predicted users would adapt: "Just like when the mouse came out, people have to figure out when to use it, what's the right way, how to make it happen."

  Crucially, Microsoft is hedging its voice-first strategy by making all features accessible through traditional text input as well, recognizing that voice isn't always appropriate or accessible.

  AI that sees your screen: Copilot Vision expands worldwide with new capabilities

  Perhaps more transformative than voice control is the expansion of Copilot Vision, a feature Microsoft introduced earlier this year that allows the AI to analyze what's displayed on a user's screen and provide contextual assistance.

  Previously limited to voice interaction, Copilot Vision is now rolling out worldwide with a new text-based interface, allowing users to type questions about what they're viewing rather than speaking them aloud. The feature can now access full document context in Microsoft Office applications — meaning it can analyze an entire PowerPoint presentation or Excel spreadsheet without the user needing to scroll through every page.

  "With 68 percent of consumers reporting using AI to support their decision making, voice is making this easier," Microsoft explained in its announcement. "The magic unlock with Copilot Voice and Copilot Vision is the ease of interaction."

  During the press briefing, Microsoft demonstrated Copilot Vision helping users navigate Spotify's settings to enable lossless audio streaming, coaching an artist through writing a professional bio based on their visual portfolio, and providing shopping recommendations based on products visible in YouTube videos.

  "What brings AI to life is when you can give it rich context, when you can type great prompts," Mehdi explained. "The big challenge for the majority of people is we've been trained with search to do the opposite. We've been trained to essentially type in fewer keywords, because it turns out the less keywords you type on search, the better your answers are."

  He noted that average search queries remain just 2.3 keywords, while AI systems perform better with detailed prompts — creating a disconnect between user habits and AI capabilities. Copilot Vision aims to bridge that gap by automatically gathering visual context.

  "With Copilot Vision, you can simply share your screen and Copilot in literally milliseconds can understand everything on the screen and then provide intelligence," Mehdi said.

  The vision capabilities work with any application without requiring developers to build specific integrations, using computer vision to interpret on-screen content — a powerful capability that also raises questions about what the AI can access and when.

  Software robots take control: Inside Copilot Actions' controversial autonomy

  The most ambitious—and potentially controversial—new capability is Copilot Actions, an experimental feature that allows AI to take control of a user's computer to complete tasks autonomously.

  Coming first to Windows Insiders enrolled in Copilot Labs, the feature builds on Microsoft's May announcement of Copilot Actions on the web, extending the capability to manipulate local files and applications on Windows PCs.

  During demonstrations, Microsoft showed the AI agent organizing photo libraries, extracting data from documents, and working through multi-step tasks while users attended to other work. The agent operates in a separate, sandboxed environment and provides running commentary on its actions, with users able to take control at any time.

  "As a general-purpose agent — simply describe the task you want to complete in your own words, and the agent will attempt to complete it by interacting with desktop and web applications," according to the announcement. "While this is happening, you can choose to focus on other tasks. At any time, you can take over the task or check in on the progress of the action, including reviewing what actions have been taken."

  Navjot Burke, Microsoft's Windows Experience Leader, acknowledged the technology's current limitations during the briefing. "We'll be starting with a narrow set of use cases while we optimize model performance and learn," Burke said. "You may see the agent make mistakes or encounter challenges with complex interfaces, which is why real-world testing of this experience is so critical."

  The experimental nature of Copilot Actions reflects broader industry challenges with agentic AI — systems that can take actions rather than simply providing information. While the potential productivity gains are substantial, AI systems still occasionally "hallucinate" incorrect information and can be vulnerable to novel attacks.

  Can AI agents be trusted? Microsoft's new security framework explained

  Recognizing the security implications of giving AI control over users' computers and files, Microsoft introduced a new security framework built on four core principles: user control, operational transparency, limited privileges, and privacy-preserving design.

  Central to this approach is the concept of "agent accounts" — separate Windows user accounts under which AI agents operate, distinct from the human user's account. Combined with a new "agent workspace" that provides a sandboxed desktop environment, the architecture aims to create clear boundaries around what agents can access and modify.

  Peter Waxman, Microsoft's Windows Security Engineering Leader, emphasized that Copilot Actions is disabled by default and requires explicit user opt-in. "You're always in control of what Copilot Actions can do," Waxman said. "Copilot Actions is turned off by default and you're able to pause, take control, or disable it at any time."

  During operation, users can monitor the agent's progress in real-time, and the system requests additional approval before taking "sensitive or important" actions. All agent activity occurs under the dedicated agent account, creating an audit trail that distinguishes AI actions from human ones.

  However, the agent will have default access to users' Documents, Downloads, Desktop, and Pictures folders—a broad permission grant that could concern enterprise IT administrators.

  Dana Huang, Corporate Vice President for Windows Security, acknowledged in a blog post that "agentic AI applications introduce novel security risks, such as cross-prompt injection (XPIA), where malicious content embedded in UI elements or documents can override agent instructions, leading to unintended actions like data exfiltration or malware installation."

  Microsoft promises more details about enterprise controls at its Ignite conference in November.

  Gaming, taskbar redesign, and deeper Office integration round out updates

  Beyond voice and autonomous agents, Microsoft introduced changes across Windows 11's core interfaces and extended AI to new domains.

  A new "Ask Copilot" feature integrates AI directly into the Windows taskbar, providing one-click access to start conversations, activate vision capabilities, or search for files and settings with "lightning-fast" results. The opt-in feature doesn't replace traditional Windows search.

  File Explorer gains AI capabilities through integration with third-party services. A partnership with Manus AI allows users to right-click on local image files and generate complete websites without manual uploading or coding. Integration with Filmora enables quick jumps into video editing workflows.

  Microsoft also introduced Copilot Connectors, allowing users to link cloud services like OneDrive, Outlook, Google Drive, Gmail, and Google Calendar directly to Copilot on Windows. Once connected, users can query personal content across platforms using natural language.

  In a notable expansion beyond productivity, Microsoft and Xbox introduced Gaming Copilot for the ROG Xbox Ally handheld gaming devices developed with ASUS. The feature, accessible via a dedicated hardware button, provides an AI assistant that can answer gameplay questions, offer strategic advice, and help navigate game interfaces through natural voice conversation.

  Why Microsoft is racing to embed AI everywhere before Apple and Google

  Microsoft's announcement comes as technology giants race to embed generative AI into their core products following the November 2022 launch of ChatGPT. While Microsoft moved quickly to integrate OpenAI's technology into Bing search and introduce Copilot across its product line, the company has faced questions about whether AI features are driving meaningful engagement. Recent data shows Bing's search market share remaining largely flat despite AI integration.

  The Windows integration represents a different approach: rather than charging separately for AI features, Microsoft is building them into the operating system itself, betting that embedded AI will drive Windows 11 adoption and competitive differentiation against Apple and Google.

  Apple has taken a more cautious approach with Apple Intelligence, introducing AI features gradually and emphasizing privacy through on-device processing. Google has integrated AI across its services but has faced challenges with accuracy and reliability.

  Crucially, while Microsoft highlighted new Copilot+ PC models from partners with prices ranging from $649.99 to $1,499.99, the core AI features announced today work on any Windows 11 PC — a significant departure from earlier positioning that suggested AI capabilities required new hardware with specialized neural processing units.

  "Everything we showed you here is for all Windows 11 PCs. You don't need to run it on a copilot plus PC. It works on any Windows 11 PC," Mehdi clarified.

  This democratization of AI features across the Windows 11 installed base potentially accelerates adoption but also complicates Microsoft's hardware sales pitch for premium devices.

  What Microsoft's AI bet means for the future of computing

  Mehdi framed the announcement in sweeping terms, describing Microsoft's goal as fundamentally reimagining the operating system for the AI era.

  "We're taking kind of a bold view of it. We really feel that the vision that we have is, let's rewrite the entire operating system around AI and build essentially what becomes truly the AI PC," he said.

  For Microsoft, the success of AI-powered Windows 11 could help drive the company's next phase of growth as PC sales have matured and cloud growth faces increased competition.

  For users and organizations, the announcement represents a potential inflection point in how humans interact with computers — one that could significantly boost productivity if executed well, or create new security headaches if the AI proves unreliable or difficult to control.

  The technology industry will be watching closely to see whether Microsoft's bet on conversational computing and agentic AI marks the beginning of a genuine paradigm shift, or proves to be another ambitious interface reimagining that fails to gain mainstream traction.

  What's clear is that Microsoft is moving aggressively to stake its claim as the leader in AI-powered personal computing, leveraging its dominant position in desktop operating systems to bring generative AI directly into the daily workflows of potentially a billion users.

  Copilot Voice and Vision are available today to Windows 11 users worldwide, with experimental capabilities coming to Windows Insiders in the coming weeks.

• Anthropic is giving away its powerful Claude Haiku 4.5 AI for free to take on OpenAI

  Anthropic released Claude Haiku 4.5 on Wednesday, a smaller and significantly cheaper artificial intelligence model that matches the coding capabilities of systems that were considered cutting-edge just months ago, marking the latest salvo in an intensifying competition to dominate enterprise AI.

  The model costs $1 per million input tokens and $5 per million output tokens — roughly one-third the price of Anthropic's mid-sized Sonnet 4 model released in May, while operating more than twice as fast. In certain tasks, particularly operating computers autonomously, Haiku 4.5 actually surpasses its more expensive predecessor.

  "Haiku 4.5 is a clear leap in performance and is now largely as smart as Sonnet 4 while being significantly faster and one-third of the cost," an Anthropic spokesperson told VentureBeat, underscoring how rapidly AI capabilities are becoming commoditized as the technology matures.

  The launch comes just two weeks after Anthropic released Claude Sonnet 4.5, which the company bills as the world's best coding model, and two months after introducing Opus 4.1. The breakneck pace of releases reflects mounting pressure from OpenAI, whose $500 billion valuation dwarfs Anthropic's $183 billion, and which has inked a series of multibillion-dollar infrastructure deals while expanding its product lineup.

  How free access to advanced AI could reshape the enterprise market

  In an unusual move that could reshape competitive dynamics in the AI market, Anthropic is making Haiku 4.5 available for all free users of its Claude.ai platform. The decision effectively democratizes access to what the company characterizes as "near-frontier-level intelligence" — capabilities that would have been available only in expensive, premium models months ago.

  "The launch of Claude Haiku 4.5 means that near-frontier-level intelligence is available for free to all users through Claude.ai," the Anthropic spokesperson told VentureBeat. "It also offers significant advantages to our enterprise customers: Sonnet 4.5 can handle frontier planning while Haiku 4.5 powers sub-agents, enabling multi-agent systems that tackle complex refactors, migrations, and large features builds with speed and quality."

  This multi-agent architecture signals a significant shift in how AI systems are deployed. Rather than relying on a single, monolithic model, enterprises can now orchestrate teams of specialized AI agents: a more sophisticated Sonnet 4.5 model breaking down complex problems and delegating subtasks to multiple Haiku 4.5 agents working in parallel. For software development teams, this could mean Sonnet 4.5 plans a major code refactoring while Haiku 4.5 agents simultaneously execute changes across dozens of files.

  The approach mirrors how human organizations distribute work, and could prove particularly valuable for enterprises seeking to balance performance with cost efficiency — a critical consideration as AI deployment scales.

  Inside Anthropic's path to $7 billion in annual revenue

  The model launch coincides with revelations that Anthropic's business is experiencing explosive growth. The company's annual revenue run rate is approaching $7 billion this month, Anthropic told Reuters, up from more than $5 billion reported in August. Internal projections obtained by Reuters suggest the company is targeting between $20 billion and $26 billion in annualized revenue for 2026, representing growth of more than 200% to nearly 300%.

  The company now serves more than 300,000 business customers, with enterprise products accounting for approximately 80% of revenue. Among Anthropic's most successful offerings is Claude Code, a code-generation tool that has reached nearly $1 billion in annualized revenue since launching earlier this year.

  Those numbers come as artificial intelligence enters what many in the industry characterize as a critical inflection point. After two years of what Anthropic Chief Product Officer Mike Krieger recently described as "AI FOMO" — where companies adopted AI tools without clear success metrics — enterprises are now demanding measurable returns on investment.

  "The best products can be grounded in some kind of success metric or evaluation," Krieger said on the "Superhuman AI" podcast. "I've seen that a lot in talking to companies that are deploying AI."

  For enterprises evaluating AI tools, the calculus increasingly centers on concrete productivity gains. Google CEO Sundar Pichai claimed in June that AI had generated a 10% boost in engineering velocity at his company — though measuring such improvements across different roles and use cases remains challenging, as Krieger acknowledged.

  Why AI safety testing matters more than ever for enterprise adoption

  Anthropic's launch comes amid heightened scrutiny of the company's approach to AI safety and regulation. On Tuesday, David Sacks, the White House's AI "czar" and a venture capitalist, accused Anthropic of "running a sophisticated regulatory capture strategy based on fear-mongering" that is "damaging the startup ecosystem."

  The attack targeted remarks by Jack Clark, Anthropic's British co-founder and head of policy, who had described being "deeply afraid" of AI's trajectory. Clark told Bloomberg he found Sacks' criticism "perplexing."

  Anthropic addressed such concerns head-on in its release materials, emphasizing that Haiku 4.5 underwent extensive safety testing. The company classified the model as ASL-2 — its AI Safety Level 2 standard — compared to the more restrictive ASL-3 designation for the more powerful Sonnet 4.5 and Opus 4.1 models.

  "Our teams have red-teamed and tested our agentic capabilities to the limits in order to assess whether it can be used to engage in harmful activity like generating misinformation or promoting fraudulent behavior like scams," the spokesperson told VentureBeat. "In our automated alignment assessment, it showed a statistically significantly lower overall rate of misaligned behaviors than both Claude Sonnet 4.5 and Claude Opus 4.1 — making it, by this metric, our safest model yet."

  The company said its safety testing showed Haiku 4.5 poses only limited risks regarding the production of chemical, biological, radiological and nuclear weapons. Anthropic has also implemented classifiers designed to detect and filter prompt injection attacks, a common method for attempting to manipulate AI systems into producing harmful content.

  The emphasis on safety reflects Anthropic's founding mission. The company was established in 2021 by former OpenAI executives, including siblings Dario and Daniela Amodei, who left amid concerns about OpenAI's direction following its partnership with Microsoft. Anthropic has positioned itself as taking a more cautious, research-oriented approach to AI development.

  Benchmark results show Haiku 4.5 competing with larger, more expensive models

  According to Anthropic's benchmarks, Haiku 4.5 performs competitively with or exceeds several larger models across multiple evaluation criteria. On SWE-bench Verified, a widely used test measuring AI systems' ability to solve real-world software engineering problems, Haiku 4.5 scored 73.3% — slightly ahead of Sonnet 4's 72.7% and close to GPT-5 Codex's 74.5%.

  The model demonstrated particular strength in computer use tasks, achieving 50.7% on the OSWorld benchmark compared to Sonnet 4's 42.2%. This capability allows the AI to interact directly with computer interfaces — clicking buttons, filling forms, navigating applications — which could prove transformative for automating routine digital tasks.

  In coding-specific benchmarks like Terminal-Bench, which tests AI agents' ability to complete complex software tasks using command-line tools, Haiku 4.5 scored 41.0%, trailing only Sonnet 4.5's 50.0% among Claude models.

  The model maintains a 200,000-token context window for standard users, with developers accessing the Claude Developer Platform able to use a 1-million-token context window. That expanded capacity means the model can process extremely large codebases or documents in a single request — roughly equivalent to a 1,500-page book.

  What three major AI model releases in two months says about the competition

  When asked about the rapid succession of model releases, the Anthropic spokesperson emphasized the company's focus on execution rather than competitive positioning.

  "We're focused on shipping the best possible products for our customers — and our shipping velocity speaks for itself," the spokesperson said. "What was state-of-the-art just five months ago is now faster, cheaper, and more accessible."

  That velocity stands in contrast to the company's earlier, more measured release schedule. Anthropic appeared to have paused development of its Haiku line after releasing version 3.5 at the end of last year, leading some observers to speculate the company had deprioritized smaller models.

  That rapid price-performance improvement validates a core promise of artificial intelligence: that capabilities will become dramatically cheaper over time as the technology matures and companies optimize their models. For enterprises, it suggests that today's budget constraints around AI deployment may ease considerably in coming years.

  From customer service to code: Real-world applications for faster, cheaper AI

  The practical applications of Haiku 4.5 span a wide range of enterprise functions, from customer service to financial analysis to software development. The model's combination of speed and intelligence makes it particularly suited for real-time, low-latency tasks like chatbot conversations and customer support interactions, where delays of even a few seconds can degrade user experience.

  In financial services, the multi-agent architecture enabled by pairing Sonnet 4.5 with Haiku 4.5 could transform how firms monitor markets and manage risk. Anthropic envisions Haiku 4.5 monitoring thousands of data streams simultaneously — tracking regulatory changes, market signals and portfolio risks — while Sonnet 4.5 handles complex predictive modeling and strategic analysis.

  For research organizations, the division of labor could compress timelines dramatically. Sonnet 4.5 might orchestrate a comprehensive analysis while multiple Haiku 4.5 agents parallelize literature reviews, data gathering and document synthesis across dozens of sources, potentially "compressing weeks of research into hours," according to Anthropic's use case descriptions.

  Several companies have already integrated Haiku 4.5 and reported positive results. Guy Gur-Ari, co-founder of coding startup Augment, said the model "hit a sweet spot we didn't think was possible: near-frontier coding quality with blazing speed and cost efficiency." In Augment's internal testing, Haiku 4.5 achieved 90% of Sonnet 4.5's performance while matching much larger models.

  Jeff Wang, CEO of Windsurf, another coding-focused startup, said Haiku 4.5 "is blurring the lines" on traditional trade-offs between speed, cost and quality. "It's a fast frontier model that keeps costs efficient and signals where this class of models is headed."

  Jon Noronha, co-founder of presentation software company Gamma, reported that Haiku 4.5 "outperformed our current models on instruction-following for slide text generation, achieving 65% accuracy versus 44% from our premium tier model — that's a game-changer for our unit economics."

  The price of progress: What plummeting AI costs mean for enterprise strategy

  For enterprises evaluating AI strategies, Haiku 4.5 presents both opportunity and challenge. The opportunity lies in accessing sophisticated AI capabilities at dramatically lower costs, potentially making viable entire categories of applications that were previously too expensive to deploy at scale.

  The challenge is keeping pace with a technology landscape that is evolving faster than most organizations can absorb. As Krieger noted in his recent podcast appearance, companies are moving beyond "AI FOMO" to demand concrete metrics and demonstrated value. But establishing those metrics and evaluation frameworks takes time — time that may be in short supply as competitors race ahead.

  The shift from single-model deployments to multi-agent architectures also requires new ways of thinking about AI systems. Rather than viewing AI as a monolithic assistant, enterprises must learn to orchestrate multiple specialized agents, each optimized for particular tasks — more akin to managing a team than operating a tool.

  The fundamental economics of AI are shifting with remarkable speed. Five months ago, Sonnet 4's capabilities commanded premium pricing and represented the cutting edge. Today, Haiku 4.5 delivers similar performance at a third of the cost. If that trajectory continues — and both Anthropic's release schedule and competitive pressure from OpenAI and Google suggest it will — the AI capabilities that seem remarkable today may be routine and inexpensive within a year.

  For Anthropic, the challenge will be translating technical achievements into sustainable business growth while maintaining the safety-focused approach that differentiates it from competitors. The company's projected revenue growth to as much as $26 billion by 2026 suggests strong market traction, but achieving those targets will require continued innovation and successful execution across an increasingly complex product portfolio.

  Whether enterprises will choose Claude over increasingly capable alternatives from OpenAI, Google and a growing field of competitors remains an open question. But Anthropic is making a clear bet: that the future of AI belongs not to whoever builds the single most powerful model, but to whoever can deliver the right intelligence, at the right speed, at the right price — and make it accessible to everyone.

  In an industry where the promise of artificial intelligence has long outpaced reality, Anthropic is betting that delivering on that promise, faster and cheaper than anyone expected, will be enough to win. And with pricing dropping by two-thirds in just five months while performance holds steady, that promise is starting to look like reality.

• Google releases new AI video model Veo 3.1 in Flow and API: what it means for enterprises

  As expected after days of leaks and rumors online, Google has unveiled Veo 3.1, its latest AI video generation model, bringing a suite of creative and technical upgrades aimed at improving narrative control, audio integration, and realism in AI-generated video.

  While the updates expand possibilities for hobbyists and content creators using Google’s online AI creation app, Flow, the release also signals a growing opportunity for enterprises, developers, and creative teams seeking scalable, customizable video tools.

  The quality is higher, the physics better, the pricing the same as before, and the control and editing features more robust and varied.

  My initial tests showed it to be a powerful and performant model that immediately delights with each generation. However, the look is more cinematic, polished and a little more "artificial" than by default than rivals such as OpenAI's new Sora 2, released late last month, which may or may not be what a particular user is going after (Sora excels at handheld and "candid" style videos).

  Expanded Control Over Narrative and Audio

  Veo 3.1 builds on its predecessor, Veo 3 (released back in May 2025) with enhanced support for dialogue, ambient sound, and other audio effects.

  Native audio generation is now available across several key features in Flow, including “Frames to Video,” “Ingredients to Video,” and “Extend," which give users the ability to, respectively: turn still images into video; use items, characters and objects from multiple images in a single video; and generate longer clips than the initial 8 seconds, to more than 30 seconds or even 1+ plus when continuing from a prior clip's final frame.

  Before, you had to add audio manually after using these features.

  This addition gives users greater command over tone, emotion, and storytelling — capabilities that have previously required post-production work.

  In enterprise contexts, this level of control may reduce the need for separate audio pipelines, offering an integrated way to create training content, marketing videos, or digital experiences with synchronized sound and visuals.

  Google noted in a blog post that the updates reflect user feedback calling for deeper artistic control and improved audio support. Gallegos emphasizes the importance of making edits and refinements possible directly in Flow, without reworking scenes from scratch.

  Richer Inputs and Editing Capabilities

  With Veo 3.1, Google introduces support for multiple input types and more granular control over generated outputs. The model accepts text prompts, images, and video clips as input, and also supports:

  • Reference images (up to three) to guide appearance and style in the final output

  • First and last frame interpolation to generate seamless scenes between fixed endpoints

  • Scene extension that continues a video’s action or motion beyond its current duration

  These tools aim to give enterprise users a way to fine-tune the look and feel of their content—useful for brand consistency or adherence to creative briefs.

  Additional capabilities like “Insert” (add objects to scenes) and “Remove” (delete elements or characters) are also being introduced, though not all are immediately available through the Gemini API.

  Deployment Across Platforms

  Veo 3.1 is accessible through several of Google’s existing AI services:

  • Flow, Google’s own interface for AI-assisted filmmaking

  • Gemini API, targeted at developers building video capabilities into applications

  • Vertex AI, where enterprise integration will soon support Veo’s “Scene Extension” and other key features

  Availability through these platforms allows enterprise customers to choose the right environment—GUI-based or programmatic—based on their teams and workflows.

  Pricing and Access

  The Veo 3.1 model is currently in preview and available only on the paid tier of the Gemini API. The cost structure is the same as Veo 3, the preceding generation of AI video models from Google.

  • Standard model: $0.40 per second of video

  • Fast model: $0.15 per second

  There is no free tier, and users are charged only if a video is successfully generated. This model is consistent with previous Veo versions and provides predictable pricing for budget-conscious enterprise teams.

  Technical Specs and Output Control

  Veo 3.1 outputs video at 720p or 1080p resolution, with a 24 fps frame rate.

  Duration options include 4, 6, or 8 secondsfrom a text prompt or uploaded images, with the ability to extend videos up to 148 seconds (more than 2 and half minutes!) when using the “Extend” feature.

  New functionality also includes tighter control over subjects and environments. For example, enterprises can upload a product image or visual reference, and Veo 3.1 will generate scenes that preserve its appearance and stylistic cues across the video. This could streamline creative production pipelines for retail, advertising, and virtual content production teams.

  Initial Reactions

  The broader creator and developer community has responded to Veo 3.1’s launch with a mix of optimism and tempered critique—particularly when comparing it to rival models like OpenAI’s Sora 2.

  Matt Shumer, an AI founder of Otherside AI/Hyperwrite, and early adopter, described his initial reaction as “disappointment,” noting that Veo 3.1 is “noticeably worse than Sora 2” and also “quite a bit more expensive.”

  However, he acknowledged that Google’s tooling—such as support for references and scene extension—is a bright spot in the release.

  Travis Davids, a 3D digital artist and AI content creator, echoed some of that sentiment. While he noted improvements in audio quality, particularly in sound effects and dialogue, he raised concerns about limitations that remain in the system.

  These include the lack of custom voice support, an inability to select generated voices directly, and the continued cap at 8-second generations—despite some public claims about longer outputs.

  Davids also pointed out that character consistency across changing camera angles still requires careful prompting, whereas other models like Sora 2 handle this more automatically. He questioned the absence of 1080p resolution for users on paid tiers like Flow Pro and expressed skepticism over feature parity.

  On the more positive end, @kimmonismus, an AI newsletter writer, stated that “Veo 3.1 is amazing,” though still concluded that OpenAI’s latest model remains preferable overall.

  Collectively, these early impressions suggest that while Veo 3.1 delivers meaningful tooling enhancements and new creative control features, expectations have shifted as competitors raise the bar on both quality and usability.

  Adoption and Scale

  Since launching Flow five months ago, Google says over 275 million videos have been generated across various Veo models.

  The pace of adoption suggests significant interest not only from individuals but also from developers and businesses experimenting with automated content creation.

  Thomas Iljic, Director of Product Management at Google Labs, highlights that Veo 3.1’s release brings capabilities closer to how human filmmakers plan and shoot. These include scene composition, continuity across shots, and coordinated audio—all areas that enterprises increasingly look to automate or streamline.

  Safety and Responsible AI Use

  Videos generated with Veo 3.1 are watermarked using Google’s SynthID technology, which embeds an imperceptible identifier to signal that the content is AI-generated.

  Google applies safety filters and moderation across its APIs to help minimize privacy and copyright risks. Generated content is stored temporarily and deleted after two days unless downloaded.

  For developers and enterprises, these features provide reassurance around provenance and compliance—critical in regulated or brand-sensitive industries.

  Where Veo 3.1 Stands Among a Crowded AI Video Model Space

  Veo 3.1 is not just an iteration on prior models—it represents a deeper integration of multimodal inputs, storytelling control, and enterprise-level tooling. While creative professionals may see immediate benefits in editing workflows and fidelity, businesses exploring automation in training, advertising, or virtual experiences may find even greater value in the model’s composability and API support.

  The early user feedback highlights that while Veo 3.1 offers valuable tooling, expectations around realism, voice control, and generation length are evolving rapidly. As Google expands access through Vertex AI and continues refining Veo, its competitive positioning in enterprise video generation will hinge on how quickly these user pain points are addressed.

• Dfinity launches Caffeine, an AI platform that builds production apps from natural language prompts

  The Dfinity Foundation on Wednesday released Caffeine, an artificial intelligence platform that allows users to build and deploy web applications through natural language conversation alone, bypassing traditional coding entirely. The system, which became publicly available today, represents a fundamental departure from existing AI coding assistants by building applications on a specialized decentralized infrastructure designed specifically for autonomous AI development.

  Unlike GitHub Copilot, Cursor, or other "vibe coding" tools that help human developers write code faster, Caffeine positions itself as a complete replacement for technical teams. Users describe what they want in plain language, and an ensemble of AI models writes, deploys, and continually updates production-grade applications — with no human intervention in the codebase itself.

  "In the future, you as a prospective app owner or service owner… will talk to AI. AI will give you what you want on a URL," said Dominic Williams, founder and chief scientist at the Dfinity Foundation, in an exclusive interview with VentureBeat. "You will use that, completely interact productively, and you'll just keep talking to AI to evolve what that does. The AI, or an ensemble of AIs, will be your tech team."

  The platform has attracted significant early interest: more than 15,000 alpha users tested Caffeine before its public release, with daily active users representing 26% of those who received access codes — "early Facebook kind of levels," according to Williams. The foundation reports some users spending entire days building applications on the platform, forcing Dfinity to consider usage limits due to underlying AI infrastructure costs.

  Why Caffeine's custom programming language guarantees your data won't disappear

  Caffeine's most significant technical claim addresses a problem that has plagued AI-generated code: data loss during application updates. The platform builds applications using Motoko, a programming language developed by Dfinity specifically for AI use, which provides mathematical guarantees that upgrades cannot accidentally delete user data.

  "When AI is updating apps and services in production, a mistake cannot lose data. That's a guarantee," Williams said. "It's not like there are some safeguards to try and stop it losing data. This language framework gives it rails that guarantee if an upgrade, an update to its app's underlying logic, would cause data loss, the upgrade fails and the AI just tries again."

  This addresses what Williams characterizes as critical failures in competing platforms. User forums for tools like Lovable and Replit, he notes, frequently report three major problems: applications that become irreparably broken as complexity increases, security vulnerabilities that allow unauthorized access, and mysterious data loss during updates.

  Traditional tech stacks evolved to meet human developer needs — familiarity with SQL databases, preference for known programming languages, existing skill investments. "That's how the traditional tech stacks evolved. It's really evolved to meet human needs," Williams explained. "But in the future, it's going to be different. You're not going to care how the AI did it. Instead, for you, AI is the tech stack."

  Caffeine's architecture reflects this philosophy. Applications run entirely on the Internet Computer Protocol (ICP), a blockchain-based network that Dfinity launched in May 2021 after raising over $100 million from investors including Andreessen Horowitz and Polychain Capital. The ICP uses what Dfinity calls "chain-key cryptography" to create what Williams describes as "tamper-proof" code — applications that are mathematically guaranteed to execute their written logic without interference from traditional cyberattacks.

  "The code can't be affected by ransomware, so you don't have to worry about malware in the same way you do," Williams said. "Configuration errors don't result in traditional cyber attacks. That passive traditional cyber attacks isn't something you need to worry about."

  How 'orthogonal persistence' lets AI build apps without managing databases

  At the heart of Caffeine's technical approach is a concept called "orthogonal persistence," which fundamentally reimagines how applications store and manage data. In traditional development, programmers must write extensive code to move data between application logic and separate database systems — marshaling data in and out of SQL servers, managing connections, handling synchronization.

  Motoko eliminates this entirely. Williams demonstrated with a simple example: defining a blog post data type and declaring a variable to store an array of posts requires just two lines of code. "This declaration is all that's necessary to have the blog maintain its list of posts," he explained during a presentation on the technology. "Compare that to traditional IT where in order to persist the blog posts, you'd have to marshal them in and out of a database server. This is quite literally orders of magnitude more simple."

  This abstraction allows AI to work at a higher conceptual level, focusing on application logic rather than infrastructure plumbing. "Logic and data are kind of the same," Williams said. "This is one of the things that enables AI to build far more complicated functionality than it could otherwise do."

  The system also employs what Dfinity calls "loss-safe data migration." When AI needs to modify an application's data structure — adding a "likes" field to blog posts, for example — it must write migration logic in two passes. The framework automatically verifies that the transformation won't result in data loss, refusing to compile or deploy code that could delete information unless explicitly instructed.

  From million-dollar SaaS contracts to conversational app building in minutes

  Williams positions Caffeine as particularly transformative for enterprise IT, where he claims costs could fall to "1% of what they were before" while time-to-market shrinks to similar fractions. The platform targets a spectrum from individual creators to large corporations, all of whom currently face either expensive development teams or constraining low-code templates.

  "A corporation or government department might want to create a corporate portal or CRM, ERP functionality," Williams said, referring to customer relationship management and enterprise resource planning systems. "They will otherwise have to obtain this by signing up for some incredibly expensive SaaS service where they become locked in, their data gets stuck, and they still have to spend a lot of money on consultants customizing the functionality."

  Applications built through Caffeine are owned entirely by their creators and cannot be shut down by centralized parties — a consequence of running on the decentralized Internet Computer network rather than traditional cloud providers like Amazon Web Services. "When someone says built on the internet computer, it actually means built on the internet computer," Williams emphasized, contrasting this with blockchain projects that merely host tokens while running actual applications on centralized infrastructure.

  The platform demonstrated this versatility during a July 2025 hackathon in San Francisco, where participants created applications ranging from a "Will Maker" tool for generating legal documents, to "Blue Lens," a voice-AI water quality monitoring system, to "Road Patrol," a gamified community reporting app for infrastructure problems. Critically, many of these came from non-technical participants with no coding background.

  "I'm from a non-technical background, I'm actually a quality assurance professional," said the creator of Blue Lens in a video testimonial. "Through Caffeine I can build something really intuitive and next-gen to the public." The application integrated multiple external services — Eleven Labs for voice AI, real-time government water data through retrieval-augmented generation, and Midjourney-generated visual assets — all coordinated through conversational prompts.

  What separates Caffeine from GitHub Copilot, Cursor, and the 'vibe coding' wave

  Caffeine enters a crowded market of AI-assisted development tools, but Williams argues the competition isn't truly comparable. GitHub Copilot, Cursor, and similar tools serve human developers working with traditional technology stacks. Platforms like Replit and Lovable occupy a middle ground, offering "vibe coding" that mixes AI generation with human editing.

  "If you're a Node.js developer, you know you're working with the traditional stack, and you might want to do your coding with Copilot or using Claude or using Cursor," Williams said. "That's a very different thing to what Caffeine is offering. There'll always be cases where you probably wouldn't want to hand over the logic of the control system for a new nuclear missile silo to AI. But there's going to be these holdout areas, right? And there's all the legacy stuff that has to be maintained."

  The key distinction, according to Williams, lies in production readiness. Existing AI coding tools excel at rapid prototyping but stumble when applications grow complex or require guaranteed reliability. Reddit forums for these platforms document users hitting insurmountable walls where applications break irreparably, or where AI-generated code introduces security vulnerabilities.

  "As the demands and the requirements become more complicated, eventually you can hit a limit, and when you hit that limit, not only can you not go any further, but sometimes your app will get broken and there's no way of going back to where you were before," Williams said. "That can't happen with productive apps, and it also can't be the case that you're getting hacked and losing data, because once you go hands-free, if you like, and there's no tech team, there's no technical people involved, who's going to run the backups and restore your app?"

  The Internet Computer's architecture addresses this through Byzantine fault tolerance — even if attackers gain physical control over some network hardware, they cannot corrupt applications or their data. "This is the beginning of a compute revolution and it's also the perfect platform for AI to build on," Williams said.

  Inside the vision: A web that programs itself through natural language

  Dfinity frames Caffeine within a broader vision it calls the "self-writing internet," where the web literally programs itself through natural language interaction. This represents what Williams describes as a "seismic shift coming to tech" — from human developers selecting technology stacks based on their existing skills, to AI selecting optimal implementations invisible to users.

  "You don't care about whether some human being has learned all of the different platforms and Amazon Web Services or something like that. You don't care about that. You just care: Is it secure? Do you get security guarantees? Is it resilient? What's the level of resilience?" Williams said. "Those are the new parameters."

  The platform demonstrated this during live demonstrations, including at the World Computer Summit 2025 in Zurich. Williams created a talent recruitment application from scratch in under two minutes, then modified it in real-time while the application ran with users already interacting with it. "You will continue talking to the AI and just keep on refreshing the URL to see the changes," he explained.

  This capability extends to complex scenarios. During demonstrations, Williams showed building a tennis lesson booking system, an e-commerce platform, and an event registration system — all simultaneously, working on multiple applications in parallel. "We predict that as people get very proficient with Caffeine, they could be working on even 10 apps in parallel," he said.

  The system writes substantial code: a simple personal blog generated 700 lines of code in a couple of minutes. More complex applications can involve thousands of lines across frontend and backend components, all abstracted away from the user who only describes desired functionality.

  The economics of cloning: How Caffeine's app market challenges traditional stores

  Caffeine's economic model differs fundamentally from traditional software-as-a-service platforms. Applications run on the Internet Computer Protocol, which uses a "reverse gas model" where developers pay for computation rather than users paying transaction fees. The platform includes an integrated App Market where creators can publish applications for others to clone and adapt — creating what Dfinity envisions as a new economic ecosystem.

  "App stores today obviously operate on gatekeeping," said Pierre Samaties, chief business officer at Dfinity, during the World Computer Summit. "That's going to erode." Rather than purchasing applications, users can clone them and modify them for their own purposes — fundamentally different from Apple's App Store or Google Play models.

  Williams acknowledges that Caffeine itself currently runs on centralized infrastructure, despite building applications on the decentralized Internet Computer. "Caffeine itself actually is centralized. It uses aspects of the Internet Computer. We want Caffeine itself to run on the Internet Computer in the future, but it's not there now," he said. The platform leverages commercially available foundation models from companies like Anthropic, whose Claude Sonnet model powers much of Caffeine's backend logic.

  This pragmatic approach reflects Dfinity's strategy of using best-in-class AI models while focusing its own development on the specialized infrastructure and programming language designed for AI use. "These content models have been developed by companies with enormous budgets, absolutely enormous budgets," Williams said. "I don't think in the near future we'll run AI on the Internet Computer for that reason, unless there's a special case."

  A decade in the making: From Ethereum roots to the self-writing internet

  The Dfinity Foundation has pursued this vision since Williams began researching decentralized networks in late 2013. After involvement with Ethereum before its 2015 launch, Williams became fascinated with the concept of a "world computer"—a public blockchain network that could host not just tokens but entire applications and services.

  "By 2015 I was talking about network-focused drivers, Dfinity back then, and that could really operate as an alternative tech stack, and eventually host even things like social networks and massive enterprise systems," Williams said. The foundation launched the Internet Computer Protocol in May 2021, initially focusing on Web3 developers. Despite not being among the highest-valued blockchain projects, ICP consistently ranks in the top 10 for developer numbers.

  The pivot to AI-driven development came from recognizing that "in the future, the tech stack will be AI," according to Williams. This realization led to Caffeine's development, announced on Dfinity's public roadmap in March 2025 and demonstrated at the World Computer Summit in June 2025.

  One successful example of the Dfinity vision running in production is OpenChat, a messaging application that runs entirely on the Internet Computer and is governed by a decentralized autonomous organization (DAO) with tens of thousands of participants voting on source code updates through algorithmic governance. "The community is actually controlling the source code updates," Williams explained. "Developers propose updates, community reads the updates, and if the community is happy, OpenChat updates itself."

  The skeptics weigh in: Crypto baggage and real-world testing ahead

  The platform faces several challenges. Dfinity's crypto industry roots may create perception problems in enterprise markets, Williams acknowledges. "The Web3 industry's reputation is a bit tarnished and probably rightfully so," he said during the World Computer Summit. "Now people can, for themselves, experience what a decentralized network is. We're going to see self-writing take over the enterprise space because the speed and efficiency are just incredible."

  The foundation's history includes controversy: ICP's token launched in 2021 at over $100 per token with an all-time high around $700, then crashed below $3 in 2023 before recovering. The project has faced legal challenges, including class action lawsuits alleging misleading investors, and Dfinity filed defamation claims against industry critics.

  Technical limitations also remain. Caffeine cannot yet compile React front-ends on the Internet Computer itself, requiring some off-chain processing. Complex integrations with traditional systems — payment processing through Stripe, for example — still require centralized components. "Your app is running end-to-end on the Internet Computer, then when it needs to actually accept payment, it's going to hand over to your Stripe account," Williams explained.

  The platform's claims about data loss prevention and security guarantees, while technically grounded in the Motoko language design and Internet Computer architecture, remain to be tested at scale with diverse real-world applications. The 26% daily active user rate from alpha testing is impressive but comes from a self-selected group of early adopters.

  When five billion smartphone users become developers

  Williams rejects concerns that AI-driven development will eliminate software engineering jobs, arguing instead for market expansion. "The self-writing internet empowers eight billion non-technical people," he said. "Some of these people will enter roles in tech, becoming prompt engineers, tech entrepreneurs, or helping run online communities. Humanity will create millions of new custom apps and services, and a subset of those will require professional human assistance."

  During his World Computer Summit demonstration, Williams was explicit about the scale of transformation Dfinity envisions. "Today there are about 35,000 Web3 engineers in the world. Worldwide there are about 15 million full-stack engineers," he said. "But tomorrow with the self-writing internet, everyone will be a builder. Today there are already about five billion people with internet-connected smartphones and they'll all be able to use Caffeine."

  The hackathon results suggest this isn't pure hyperbole. A dentist built "Dental Tracks" to help patients manage their dental records. A transportation industry professional created "Road Patrol" for gamified infrastructure reporting. A frustrated knitting student built "Skill Sprout," a garden-themed app for learning new hobbies, complete with material checklists and step-by-step skill breakdowns—all without writing a single line of code.

  "I was learning to knit. I got irritated because I had the wrong materials," the creator explained in a video interview. "I don't know how to do the stitches, so I have to individually search, and it's really intimidating when you're trying to learn something you don't—you don't even know what you don't know."

  Whether Caffeine succeeds depends on factors still unknown: how production applications perform under real-world stress, whether the Internet Computer scales to millions of applications, whether enterprises can overcome their skepticism of blockchain-adjacent technology. But if Williams is right about the fundamental shift — that AI will be the tech stack, not just a tool for human developers — then someone will build what Caffeine promises.

  The question isn't whether the future looks like this. It's who gets there first, and whether they can do it without losing everyone's data along the way.