Social Media Today

• X looks to improve its incentives for original creators

  The moves will also help X to clean up its data streams which power its AI projects. 

• LinkedIn shares video creation tips based on platform trends

  LinkedIn has shared tips on posting frequency and video content. 

• YouTube updates unique reach calculation, adds music for still image posts

  The updated metric aims to better account for CTV, which often has multiple viewers per session. 

• TikTok announces expanded partnership with Universal Music Group

  The deal will help to facilitate expanded discovery for UMG artists in the app. 

• Meta launches new group-focused Forum app

  The app separates Facebook Group activity into its own platform.