Social Media Today

• Questions linger about the long-term viability of X

  Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s bringing in.

• Meta looks to grow Threads in Japan

  The new profile will be used to share Japan-specific information for users as Meta continues to challenge X for dominance in the microcontent sphere.

• Instagram chief debunks popular engagement hack

  Adam Mosseri said that reposting feed posts to Stories won’t increase reach.

• Meta will soon release new AI models developed by Alexandr Wang

  The company plans to eventually offer open source versions as its Superintelligence group works to catch up with industry benchmarks, per Axios.

• TikTok expands HubSpot integration

  The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.