Social Media Today

• Threads tests emoji reactions to specific words in posts

  The app is experimenting with an option that could allow users to react to particular parts of a post by attaching publicly highlighted reactions.

• Google offers new first-party shopper data integration

  The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.

• Pinterest launches connected TV ad placement via tvScientific

  Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.

• Meta announces plans to collect solar energy in orbit

  A new partnership with Overview Energy will reduce downtime for solar facilities, while a deal with Noon Energy is designed to expand storage capacity.

• China blocks Meta’s Manus acquisition

  The National Development and Reform Commission ruled that the $2 billion deal was invalid, and ordered the companies to unwind.