Social Media Today

• Reddit partners with Pacvue to expand ad access

  The deal will make it easier for more retailers to advertise on Reddit.

• Pinterest shares rising trends in new report

  The trends are based on rising search activity in the app.

• Snapchat retires separate Bitmoji app

  Bitmoji characters will remain an element of Snapchat.

• YouTube expands live-stream gifts to users in Korea

  The option will provide Korean live-streamers with another means to generate revenue from their content. 

• Report finds Reddit ads drive strong performance for retailers

  Fospha's State of Retail Marketing report looks at rising sources of product discovery and sales activity.