Jon Loomer

• Boost in Ads Manager

  

  It seems that the “Boost” language has made its way into Ads Manager, at least for some advertisers. But there’s nothing to fear… What Is This? Under Ad Setup in Ads Manager, some advertisers see the option to Boost Post. This replaces the “Use Existing Post” option in some ad accounts. What Does This Mean?... Read more »

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• When One Ad Gets All the Budget: Your Options

  

  When Meta gives almost all of your budget to a single ad, it’s frustrating. Learn the best options for handling underdelivering ads...

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• Unable to Edit Bid Strategy

  

  If you’ve ever wanted to edit your bid strategy and couldn’t, there’s a reason. This applies to Return On Ad Spend Goal, Cost Per Result Goal, and Bid Cap. If you can’t edit it, it’s because you’re using Advantage+ Campaign Budget (CBO). Even if you use one ad set, CBO is on by default. If... Read more »

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• The ‘Why’ of Meta Advertising

  

  Focus more on the ‘WHY’ of advertising… On my last couple of videos, I talked about how advertisers spend too much time worrying about the ‘HOW.’ They’re obsessed with HOW they set up their campaign or their targeting when they don’t get results. But they should spend way more time worrying about the ‘WHAT.’ So,... Read more »

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• The ‘What’ of Meta Advertising

  

  On my last video, I talked about how advertisers waste too much time worrying about the ‘HOW’ — all of the things that represent the mechanics of advertising. They’re too focused on all of the strategies and basics of campaign construction. So it’s things like the targeting, the complex campaigns with multiple ad sets, and... Read more »

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