Jon Loomer

• ChatGPT Conversion Campaigns

  

  Now’s the time to try ChatGPT ads… I joined the ChatGPT ads beta when OpenAI expanded it to advertisers in May. At the time, my biggest complaint was that you couldn’t run conversion-optimized campaigns. The only objective options were Impressions and Clicks. Then, in late May, OpenAI announced that conversion-optimized campaigns were coming in June.... Read more »

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• The Master Brief: My Complete Approach to Meta Ads

  

  The Master Brief is my complete approach to Meta ads in one document. Targeting, value rules, attribution, creative, and more. Free preview.

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• What to Check When Meta Ads Aren’t Converting

  

  Troubleshoot Meta ads that aren’t converting by checking clicks, landing pages, offers, pixel events, and Conversions API.

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• “I Need a Specific Audience”

  

  Why did Meta make this change? If you want to turn Advantage+ Audience off, there’s a button at the bottom of the Audience section in the ad set. It previously read “Further limit the reach of your ads.” But Meta changed it to read “I need a specific audience.” Let’s take a closer look at... Read more »

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• Book Appointments from Instant Forms, ChatGPT Conversion Optimization, and More

  

  Meta adds appointment booking from instant forms, while ChatGPT ads now support conversion optimization. Plus, more Meta updates.

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