Jon Loomer

• How to Track Quality Traffic Percentage

  

  Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running Sales ads, we tend to focus primarily on sales and revenue numbers. But when sales aren’t happening, it can be difficult to diagnose the problem. Advertisers tend to obsess over... Read more »

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• ChatGPT Ads Limitations, AI Instant Forms, and More

  

  ChatGPT ads feel limited after a week of testing, while Meta adds AI instant forms, media translation, and other updates.

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• Hands-On With ChatGPT Ads: Initial Impressions

  

  A hands-on look at ChatGPT ads, including campaign setup, ad groups, creative, reporting, and early impressions.

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• AI Connectors Might Put Your Clients at Risk

  

  A few weeks ago, Meta announced AI Connectors. This allows advertisers to connect their Ads Manager to AI tools like Claude and ChatGPT. But most advertisers don’t understand the exposure this creates. Business Portfolio Integration When setting this up, you choose which businesses you want Claude to access. Either a specific business or all and... Read more »

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• One-Click CAPI Activated, New Meta Ads Features, and More

  

  One-Click CAPI is active for me, AI translations appear, Video Generation returns, and Live Video Ads roll out in Meta Ads Manager.

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