Jon Loomer

• Optimize Website Destination

  

  What is Optimize Website Destination? This new feature could give Meta significant power, so you should be certain it’s something that you want. Here’s what you need to know… Required Settings This feature is available when you have an active product catalog and use these settings: Sales objective Website conversion location Single image or video... Read more »

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• Recommended Ad Copy Length

  

  How long should your ad copy be? There are lots of opinions on this, but Meta has their own official recommendations. Let’s discuss what those recommendations are and how much they matter… Meta’s Recommendations Under Best Practices, Meta says this: Keep ad copy short: Primary text should span 1-3 lines at most. And then, under... Read more »

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• Ad Set Budget Sharing

  

  Meta is rolling out a new feature that could impact how your budget is distributed. Here’s what you need to know about Ad Set Budget Sharing… What Is It? When you create a new Advantage+ campaign, campaign budget is selected by default. You’ll need to switch to ad set budget to make use of this... Read more »

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• Don’t Overvalue Attributed Results

  

  This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic on your responsibility to properly interpret conversion results. Instead, this is about the danger of overreacting when one ad is getting conversions while another isn’t. Let me explain… Example Let’s say... Read more »

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• Evaluate Results in Aggregate

  

  On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me explain… Ad Details Don’t get lost in the details, trying to isolate the top performing text, headline, or image. Those things are important, but there are limitless combinations at play. And... Read more »

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