Jon Loomer

• What If You Could Submit Multiple Creative Versions By Placement?

  

  Why isn’t this a thing? Look, I am embracing creative diversification. I create ads with diverse formats, text, and visuals. But Meta could make this so much easier. The Problem Right now, a single image or video ad is mostly that. You’re using a single image or video. Sure, you can customize by placement to... Read more »

  The post What If You Could Submit Multiple Creative Versions By Placement? appeared first on Jon Loomer Digital.

• Breakdown by Attribution: What I’m Seeing So Far

  

  Meta appears to be testing a new breakdown by attribution. Here’s what I’m seeing so far and how it affects reporting.

  The post Breakdown by Attribution: What I’m Seeing So Far appeared first on Jon Loomer Digital.

• Meta Ad Sequencing: Setup, Requirements, and Caveats

  

  Learn how Meta ad sequencing works, required settings, when it makes sense, and why the feature is currently buggy in some accounts.

  The post Meta Ad Sequencing: Setup, Requirements, and Caveats appeared first on Jon Loomer Digital.

• Meta Needs a Detailed Log of Attributed Conversions

  

  I need Meta to do this… Meta’s conversion reporting is far too generic, and it doesn’t need to be this way. Because of that, it’s the source of endless confusion and misinterpretation. What if Meta provided a separate log of attributed conversions? Not all events like Events Manager, but a clear and simplified log of... Read more »

  The post Meta Needs a Detailed Log of Attributed Conversions appeared first on Jon Loomer Digital.

• Interactions vs. Post Engagement: What Changed and Why It Matters

  

  Meta replaced the Post Engagement performance goal with Interactions. Here’s what changed, which metrics are included, and what it means.

  The post Interactions vs. Post Engagement: What Changed and Why It Matters appeared first on Jon Loomer Digital.