Jon Loomer

• New Test Features for AI Generation

  

  There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test features and the opt-in to participate, go to your Advertising Settings and click on Advantage+ Creative. At the top, you’ll see an explanation to test new creative enhancements. When checked, these... Read more »

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• Ad Impressions in Threads Feed

  

  Hey, some impressions on Threads! Back in April, Meta announced the long-anticipated, official rollout of ads in Threads Feed. As expected, the introduction of ads within the Threads app has been slow. But we’re finally seeing some signs. Spotted in Ads Manager I performed a breakdown by placement recently and finally… THREE whole impressions for... Read more »

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• How to Approach Meta Ads Targeting Now: A Detailed Guide

  

  Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond.

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• Crop and Expand with AI

  

  Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know. Here’s what to look for… How it Works When you upload an image while creating an ad, you may see the option to “crop and expand.” Using AI, this allows you... Read more »

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• Advantage+ Campaign Setup is Here

  

  Some advertisers have had it for a while. Others are finally getting it. We first started seeing the Advantage+ Campaign setup in February. But it now appears to be official with the global rollout of Opportunity Score. How it Works This new streamlined campaign setup applies to the Sales, Leads, and App Promotion objectives. You... Read more »

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