Jon Loomer

• I Was Wrong: How My Approach to Meta Ads Changed

  

  After 15 years, here’s how my approach to Meta ads changed, from remarketing and targeting control to automation and creative.

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• Site Links Feature Request

  

  Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads that will showcase other products and services. But there’s an element of this that is incredibly frustrating, and Meta can fix it. The Problem This is one of the most... Read more »

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• Customer Lifecycle Strategy, Attribution Updates, and More

  

  Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model.

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• Meta’s “Describe Your Audience” AI Feature for Detailed Targeting

  

  What Meta's new "Describe Your Audience" feature for detailed targeting does, how it works, and why it may not matter much.

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• Audience Segments Change Everything

  

  This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience Segments? Meta introduced audience segments for manual sales campaigns in the summer of 2024. I credit this feature for completely transforming my understanding of algorithmic targeting. Advertisers who accurately define... Read more »

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