Jon Loomer

• How to Use the Value Rules Breakdown

  

  In this video, I share an example of the value rules breakdown. If you’re not familiar with this feature, value rules allow you to adjust your bids on certain variables like age, gender, location, mobile operating system, and now placement. There’s a new reporting option in Ads Manager that provides additional insight. The Breakdown At... Read more »

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• Value Rules Example

  

  I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so that I didn’t need to restrict by age and gender. Being able to stay within Meta’s best practices while making necessary customizations is a critical benefit of using this feature. What... Read more »

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• 3 Problems with Flexible Format

  

  These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad. Some advertisers have the option of creating up to three creative groups of 10 within an ad. This is the modern version of Dynamic Creative, and I’ve had some success with... Read more »

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• A Standard Approach for Meta Ad Creation

  

  A step-by-step guide to modern Meta ad creation. Build a strategy around goals, personas, and creative diversity for better results.

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• How Many Ads is Too Many?

  

  The old rulebook is obsolete, and the answer about the ideal number of ads now should be considered variable. Things are changing… The Old Rule Until recently, there was a much clearer answer to this question. Meta’s own documentation suggested no more than six ads in an ad set. After that, there was no benefit... Read more »

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