Jon Loomer

• When Weird Stuff Happens to Meta Ads

  

  Sometimes Meta ads performance drops for logical reasons. Sometimes weird stuff happens, and solving it requires a weird fix.

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• Concerns About AI for Meta Advertisers

  

  The potential power of AI for advertisers is real, so this isn’t meant as an indictment of AI. But I have one primary concern about AI when it comes to Meta advertising. Let me explain… Make More Bad Decisions But I fear AI’s main application for advertisers, particularly early, will be to make more bad... Read more »

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• Meta Announces Location Fees (Plus 4 Updates)

  

  Meta announces location fees in Europe. Plus updates on budget increases, AI audience descriptions, audience restrictions, and attribution.

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• How Meta Ads Attribution Works in 2026

  

  Learn how Meta Ads attribution works now, including click-through, engage-through, view-through, attribution models, and conversion count.

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• Conversions Lost Due to Attribution Changes

  

  Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could impact some advertisers more than others. While requiring a link click to qualify for click-through attribution may seem obvious, it wasn’t previously the case. Until now, click-through attribution reflected conversions... Read more »

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