Buffer Blog
In-depth ideas and guides to social media & online marketing strategy, published by the team at Buffer
-
31 TikTok Statistics to Know for 2025
The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform. -
The 21 Best Social Media Marketing Tools to Try in 2025
Find the right tools for every part of your social media workflow — content, engagement, analytics, and more. -
We’re Rebuilding Buffer’s API: Here’s Why — and How it Will Work
A big-picture view of why we’re rebuilding the API at Buffer, who it’s for, and where we’re headed next. -
How to Schedule LinkedIn Posts in 2025 (2 Easy Methods + Tips)
Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience. -
The Best Time to Post on TikTok in 2025 — New Data
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Sigma Connect
