Sprout Social

• Dissecting Nike’s social media strategy: Lessons in influencer marketing and driving culture

  Nike’s social media strategy isn’t just about selling products—it’s about chasing the impossible and shaping global culture. The brand’s historic legacy built on athlete Read more...

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• How the Sprout Social Salesforce integration strengthens your team

  There’s a reason more companies are linking their CRMs with social media management tools like Sprout Social: Optimizing your customer experience should be at Read more...

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• 14 X (Twitter) analytics tools to amplify your strategy

  You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers, and pushing your brand’s message. But without the right tools, it’s Read more...

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• Social media management pricing for businesses in 2025

  Investing in social media management is non-negotiable for increasing brand awareness, generating leads and driving engagement. But executives and stakeholders often don’t see the Read more...

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• 9 Australian brands standing out on YouTube

  In Australia, the power of YouTube marketing can’t be understated—just ask the executives themselves. Per Sprout’s 2025 Impact of Social Media Marketing Report, Australian Read more...

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