Sprout Social

• How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

  You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its Read more...

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• The state of social media in 2025: Data from Sprout’s latest pulse survey

  A new Instagram app. So many (too many?) AI-generated action figures. Le Poisson Steve. Not even halfway through 2025, we’ve endured enough platform news Read more...

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• 6 targeted Facebook KPIs to improve social media ROI

  Your Facebook marketing strategy hinges on measurable impact—not just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on Read more...

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• How to find your brand’s niche on social media

  If you download the Calm app, you’re greeted with an immediately soothing vibe when you open it. Quiet nature sounds play, the interface is Read more...

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• TikTok Promotion: Boost your visibility in 2025

  Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? Read more...

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