Sprout Social

• How to use Facebook audience insights for more effective targeting

  Despite shifting user demographics, Facebook remains the third most visited website globally and continues to dominate as the most popular social media network. With Read more...

  The post How to use Facebook audience insights for more effective targeting appeared first on Sprout Social.

• More brands are emerging on Substack: See how Sprout is building on the platform

  When Substack launched in 2017, it was intended to be a haven for writers building an audience independently without the backing of a publisher. Read more...

  The post More brands are emerging on Substack: See how Sprout is building on the platform appeared first on Sprout Social.

• Video marketing for ecommerce: A guide for Australian brands

  Social media has changed how Australians shop—and video is leading the charge. From quick TikToks to short Facebook demos, ecommerce brands using video see Read more...

  The post Video marketing for ecommerce: A guide for Australian brands appeared first on Sprout Social.

• How to boost Instagram impressions and reach in 2026

  Instagram impressions are no more. However, the idea behind them lives on and should still factor into your Instagram marketing strategy. In 2025, Instagram Read more...

  The post How to boost Instagram impressions and reach in 2026 appeared first on Sprout Social.

• Inside Crocs marketing: What they do differently on social media (and why it works)

  If there’s any brand that understands the power of the comeback, it’s Crocs. Its most recognizable product—lightweight, perforated clogs—were a fashion staple in the Read more...

  The post Inside Crocs marketing: What they do differently on social media (and why it works) appeared first on Sprout Social.