Sprout Social

• How to boost your TikTok engagement rate and calculate it

  Part of growing your TikTok profile is increasing the amount of engagement you receive. TikTok engagement refers to actions that your viewers take on Read more...

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• 25 Aussie TikTok creators brands should know in 2025

  Wondering how to team up with the right TikTok influencers in Australia? You’re not alone. With nearly 9 million active Aussie users (including 38% Read more...

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• How millennials use social media: What marketers need to know

  Side parts. Skinny jeans. The Valencia filter. We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making Read more...

  The post How millennials use social media: What marketers need to know appeared first on Sprout Social.

• YouTube metrics that drive growth and business impact

  With over 2.7 billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out Read more...

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• TikTok hashtags: How to use the best hashtags for more views in 2025

  Hashtags have become a universal tool for discovering topics on social media and other online platforms—and TikTok is no different. Using hashtags can help Read more...

  The post TikTok hashtags: How to use the best hashtags for more views in 2025 appeared first on Sprout Social.