Neal Schaffer Blog

• AI Marketing in 2026: The Practitioner Playbook for Building a System AI Can’t Replicate

  

  Two years ago, 60% of consumers said they preferred AI-generated content. Today that number sits at 26%. The audience didn’t just stop loving AI content. They started rejecting it. And yet 91% of marketers are now using AI in their work, according to Jasper’s 2026 State of AI in Marketing report, up from 63% the […]

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• Social Media Advertising for Small Business: A Strategic Playbook That Won’t Burn Through Your Budget

  

  Most small businesses I work with sit in one of two camps on social media advertising. Camp one avoids it entirely because they tried Facebook ads once, spent $500, got nothing, and decided paid social just doesn’t work for businesses like theirs. Camp two does the opposite. They throw money at Meta, see a few […]

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• Video Marketing Statistics: 20 Numbers That Actually Matter in 2026

  

  In 2026, 91% of businesses use video as a marketing tool, and the content formats marketers rank highest for return on investment are all video. That makes video less a question of whether and more a question of how. After years advising companies as a Fractional CMO, the pattern I see most is teams treating […]

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• 5 LinkedIn Summary Examples That Attract Leads (Plus How to Write Your Own)

  

  Looking to optimize your LinkedIn profile? You can learn a lot by spending a little time analyzing some of the compelling LinkedIn summary examples that real professionals have published. It’s one thing to hear about the importance of having a great LinkedIn summary and another to understand what that means. Sure, you can read all […]

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• Internal Linking for AI Overviews and GEO: What Actually Moves the Needle in 2026

  

  On May 15, 2026, Google published its official guide to optimizing for generative AI features and used it to push back on much of what the GEO industry has been selling. According to Search Engine Journal’s coverage of the announcement, Google told site owners they can ignore content chunking, llms.txt files, special markup, and AI-specific […]

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