Neal Schaffer Blog

• Creative Email Marketing Ideas for Modern Marketers

  

  Regardless of the times, email remains a powerful tool for connecting with audiences and driving conversions. As a seasoned marketer, I’ve witnessed firsthand the impact of well-crafted email campaigns. The problem is that it can be easy to run out of email marketing ideas after awhile… Let’s fix that. As I write about in Digital […]

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• TikTok vs Instagram: Key Differences and How to Maximize Your Content on Both

  

  Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram stand as two giants in the visual content space, each offering unique opportunities and challenges. Many marketers make a critical mistake when approaching these platforms. They treat TikTok and […]

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• LinkedIn Boolean Search Explained: Tips, Strings, and Use Cases for Business Growth

  

  If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As a Fractional CMO, LinkedIn is a key channel I use to identify partners, engage decision-makers, and nurture opportunities. And while I don’t talk about it in my book Maximizing […]

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• Top 17 Content Marketing Platforms to Plan, Publish, and Scale in 2025

  

  These days, content marketing isn’t just a buzzword — it’s the fuel that drives visibility, engagement, and sales. In a digital-first world, content has become the currency of social media, SEO, and even trust. Case in point: one study found that 70% of consumers prefer to learn about a brand through content like blog posts […]

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• How to Become a Successful UGC Creator: Tips and Strategies

  

  The creator economy has opened remarkable opportunities for people who love making content. One area showing particular promise is UGC creation. The authentic voice of regular people using products has become marketing gold for brands. As someone who has worked with dozens of clients and spoken at hundreds of events, I’ve witnessed firsthand how user-generated […]

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