Neal Schaffer Blog

• How Much Do Influencers Really Make in 2025? A Data-Driven Breakdown by Platform, Niche, and Strategy

  

  How much do influencers make? It’s a question that sparks curiosity among marketers, brands, and content creators alike. Whether you’re thinking of becoming an influencer yourself, hiring one for a campaign, or just wondering how much money can really be made from posting on social media, this post is for you. I originally wrote about […]

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• Is LinkedIn Premium Worth It? 11 Powerful Features That Can Grow Your Business, Sales, or Career

  

  LinkedIn Premium can feel like a tempting upgrade — but is it actually worth the cost? As a Fractional CMO and digital marketing consultant who has helped thousands of professionals and businesses grow their presence on LinkedIn through speaking and the three books I wrote on the social network, I often get asked this question. […]

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• How To Use an Instagram Carousel to Create Max Marketing Effect

  

  Instagram carousels are marketing gold. When used right, they can drive as much if not more engagement than an Instagram Reel. I’ve watched countless accounts transform their social results by mastering this simple yet powerful tool. Many marketers struggle to break through the noise on Instagram. With millions of posts competing for attention daily, standing […]

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• Top LinkedIn Live Tips for More Engagement

  

  You don’t need a production crew or Hollywood budget to nail LinkedIn Live. After 15+ years watching LinkedIn evolve from a basic networking platform to a powerhouse for B2B engagement, I’ve seen the mistakes that kill audience retention and the simple tactics that actually work. Most professionals overthink LinkedIn Live and lose their audience in […]

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• How to Remove a LinkedIn Contact (and Keep it a Secret)

  

  On Facebook, Twitter, and other social networks, it is very easy to “unfriend” someone. For some reason it is very difficult to figure out how to remove a LinkedIn contact. If you think about it, LinkedIn was originally intended to be a social network for professionals who only connected with people they know and trust. […]

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