Neal Schaffer Blog

• 15 Best Ecommerce CMS Platforms (2025 Comparison Guide)

  

  If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After all, even the smallest e-commerce shop has product photos, descriptions, pricing information, inventory, and more. In other words, unlike simple websites focused on content creation like a blog, there […]

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• What is UGC Marketing? The Ultimate Guide to User-Generated Content Strategies for 2025

  

  In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through the noise: user-generated content (UGC). In fact, 92% of consumers trust recommendations from others—even strangers—over branded content. UGC marketing taps into the power of that trust. It’s not just […]

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• When and How to Boost an Instagram Post for Maximum Impact

  

  Instagram presents one of the most powerful platforms for connecting with customers. With over 2.11 billion monthly active users, the opportunity to reach your ideal audience is enormous. But simply posting content doesn’t guarantee visibility. The platform’s algorithm changes have made organic reach more challenging than ever. This is where boosting comes in. Boosting transforms […]

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• Is Shopify Worth It in 2025? A Fractional CMO’s Take on Pros, Cons & Growth Potential

  

  Shopify has long been the go-to ecommerce platform for entrepreneurs and businesses looking to establish an online store. With increasing competition from platforms like WooCommerce, BigCommerce, and Squarespace, is Shopify worth it and still the best option in 2025? As a Fractional CMO who has worked with brands on ecommerce strategy, I’ll break down Shopify’s […]

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• 12 Email Marketing Tips the Pros Don’t Want You to Know

  

  Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that intel is hard to find. Email marketing operates like a private communications channel in a noisy digital world. When everyone else shouts through crowded social feeds, smart marketers whisper […]

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