Neal Schaffer Blog

• LinkedIn Ads: An Honest B2B Guide to What’s Worth Paying For in 2026

  

  Many people who try LinkedIn ads quit within a month. They launch a campaign, watch each click cost several times what they’d pay on Facebook, see a thin trickle of impressions and leads, and decide the whole platform is a rip-off. I understand the reaction. LinkedIn is the most expensive place to advertise in B2B, […]

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• Influencer Marketing Statistics: 20 Numbers That Actually Matter in 2026

  

  Influencer marketing stopped being an experiment a while ago. Global spend on it reached $32.55 billion in 2025, the platform and software market behind it is on track for more than $116 billion by 2033, and brands keep handing the channel a larger slice of the budget every year. I have written the definitive book […]

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• Amazon SEO in 2026: How Rufus, AI Shopping, and the New Discovery Stack Are Rewriting the Playbook

  

  On May 13, 2026, Amazon quietly retired the name “Rufus” and folded its AI shopping assistant into a new product called Alexa for Shopping. If you sell on Amazon and your SEO strategy is still built around what worked in 2024, you have a problem. Because the rename is the smallest part of the story. […]

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• Facebook Marketing: How to Actually Grow a Business on Facebook in 2026

  

  Most businesses I talk to are still doing Facebook marketing the way they did it in 2017. Post to the Page. Hope someone sees it. Boost the occasional update when reach drops. Then they wonder why Facebook “doesn’t work anymore.” Facebook works. Your approach is what’s out of date. I’m Neal Schaffer. I’ve spent more […]

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• LinkedIn Banner Size in 2026: Every Dimension Plus How to Design One That Works

  

  You set up your LinkedIn profile, dropped in a banner image, and it came out blurry, stretched, or cropped right through the middle of your text. You are not alone. The single most common reason a LinkedIn banner looks unprofessional is the wrong size, and the fix takes about thirty seconds once you know the […]

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