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Use of social media in pharmaceutical industry
Pharmaceutical firms use social media to educate, market, listen to and connect with customers, patients and physicians. Some approaches include: - 1. Education- Firm offers disease specific educational aimed at consumers. Its aim is to help patients to understand their disease, so that they may engage with their healthcare providers to improve outcomes.
2. Connecting with customers/patients and physicians - The industry can use social media to create patient support groups and communities.
To know more, follow: http://www.toprankblog.com/2011/01/social-media-marketing-pharma/
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