SigmaWay Blog

Merging entertainment with data is a well-known concept. The marketers and content-creators have always focused on strategies that will resonate with the audiences and keep them engaged. Over the past few years, there has been an evolution of AI in the marketing strategies of content creators, brands, networks, etc. AI uses the deep learning algorithms that can digest, asses and contextualize unstructured data quickly to derive actionable insights. AI can analyze millions of pieces of content at a time, with the help of deep learning which is undoubtedly beneficial for the content creators and marketers. Deep learning helps in predicting whether a campaign will be successful even before it starts. Thus marketers are increasingly turning to deep learning algorithms to make better sense of the contents. Read more at: https://www.thedrum.com/industryinsights/2019/04/03/the-evolution-ai-entertainment-marketing

Apart from breaking the internet and keeping people entertained, memes play an important role in social media marketing. Correct memes make businesses socially relevant. However before using memes one must become familiar with it and know the proper use. Misusing a meme can have an exact opposite impact on the business. Identifying the target audience is another important factor. It is futile to use those memes that customers cannot relate to.  Memes should be used sparingly- they should help enhance the content of the company on social media.Creating original memes instead of sharing the popular ones can help promote the brand more effectively. Hence memes can be a great idea for social media marketing if used in the right way. Making audiences laugh and keeping them satisfied can help build customers’ trust on the brand and hence the company.Read more at: https://www.business2community.com/social-media/how-to-use-memes-in-your-social-media-marketing-02208299

The difference between steam video and live casting s that live casting is uninterrupted steaming directly into the web. Livecasting offers a much better job at communicating. It allows the views to feel the experience as if they were alongside the participants. Also it lets the audience draw their own conclusions. Video take livecasting altogether to a different level. Livecasting creates an opportunity which adds that missing human element, traditional advertising is thus pushed away. Live video allows brands to communicate emotions in a way that is less likely to be misconstrued. The relationship between AI and livecasting is evolving and is focused around user-generating content. Livecasting creates a platform for brands to connect, build, trust and convey emotion. Read more at: https://blogs.adobe.com/digitalmarketing/social-media/hey-brands-busy-lifecasting-arent/

A recent survey has revealed that brands active on social media gather bad reputation for their qualitatively poor customer service. Brands should improvise techniques to improve customer service keeping in mind the statistics revealed by the survey. Brands should allow people to post on their pages in social media only if they intend to review and respond to those. Responding to queries could simply involve thanking the customer for their valuable feedback and also complaints should be never left unattended. Customer service team should be made a part of the social media so as to provide a better social media customer service. Read more at: http://www.business2community.com/social-media/state-social-media-customer-service-experience-01251083

Ideas like appointment and dimension mean lots to several public. We listen to experts asking us  to interrelate with all our admirers, that social media is concerning one-on-one communications in order to be winners. So, can big brand make social media meeting? Are the experts practice  similar for the brand with 500 admirers as for the brand with five million or more? The answer may be yes and no. The solution to the conversation has to do with level, which is the most misread concepts in advertising. level has to deal with percentage and size. When a little school tries to duplicate a social media movement by a superior school, it possibly doesn't be unsuccessful because the audiences are dissimilar in demographics, requirements, or online behavior. So what happens when we are too big to help with every admirer? The key is to range the plan and not the tactic.Read more at:http://www.socialmediatoday.com/content/how-big-brands-build-social-media-engagement

According to some people branding is equivalent to ranking but actually you can position yourself at different times in different markets as different things. Branding is a hard-core recognition factor. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed, and more effortlessly gorgeous than any other generation that we know. Contrary to how many people think branding is not just a logo and brings with itself benefits of it. Branding your business ensures that consumers will know what you're about and so you are remembered. Secondly, people build close bonds with brand identities. Consumers want quality products that they can trust and you gain customer loyalty easily. While Internet branding offers huge opportunities for business, in order for it to be effective, one needs to attract and engage its customers and that is not easy on the Internet. Your Internet branding strategy should make your online brand noticeable and apparent. Think of the message you want to convey and the image you want to be formed and that is your brand. Read more at: http://www.socialmediatoday.com/content/understanding-branding-importance-marketing-your-business

A new study shows that the people doesn’t think social media advertising on platforms such as Facebook and Twitter are building  impact. By 2017, brands are probable to spend $11 billion on social media ads across several platforms. 92% of businesses use Facebook advertising and more than 23% publicize on Twitter, LinkedIn and YouTube. 90%  believe that social media marketing helps their businesses, with 58% saying it really affects sales and 88 percent saying it advances brand knowledge. Twitter and Facebook advertising allow businesses to attain people who will respond. People may claim that advertisements on social networking sites don’t impact their buying behaviors, but case studies and research contradicts it . Brands should appraise the effectiveness of paid social advertising .Marketers achieve goals through paid ads on social networking sites, it requires experience in audience targeting. Read more at: 

http://www.socialmediatoday.com/node/242281

The performance metrics for ads shown against brand and generic queries can differ majorly, many advertisers choose to analyze these two categories separately. Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). A new feature is introduced, that automatically identifies brand-aware paid search clicks tracked in Google Analytics,to make analysis of brand and generic performance easier. It involves a combination of signals (including the click through-rate, text string, domain name and others) to identify query terms showing awareness of the brand. Back in 2012, George Michie from the Rimm-Kaufmann Group, a leading online marketing agency, called analyzing brand and generic paid search together “the cardinal sin of paid search”. To know more go to:http://analytics.blogspot.com/2014/06/segmenting-brand-and-generic-paid.html