Scott Rayden (Chief Revenue Officer for 3Q DigitalHere), writes in his article link about some ways for marketers to collect data and use them. They are:
1. Collect first party data which mostly includes name, address, gender, age, etc.
2. Third party data also plays an important role as it gives a deeper insight of customer behaviour.
3. Try to keep the marketing strategies simple, attractive and measurable.
4. The third party data is not very expensive and nowadays typically follows pay-as-you-go option.