SigmaWay Blog

It's technology on the rocks for whisky lovers. Diageo using new technology to improve its customer experience. They have created a label (read sensor) that will create smart bottles for their whisky. Laura Denham, International Events Director at Innovation enterprise, enlightens us with the smartness of smart bottles. 

• Well, it gives specific information about the whisky helping the customer to select their best fit.

• It helps detect any kind of tampering with the bottle. Fake products will be a history.

• These sensors can’t be cloned. 

• Help track the journey of the bottles and reduce supply chain wastage. 

For more, follow the link http://channels.theinnovationenterprise.com/articles/whiskey-the-internet-of-things

In order to achieve accuracy of understanding customer’s experience the company executives have to come up with varied surveys and several tricky questions. We can gain a more empathetic experience of customers experience with the appropriate amalgamation of observations, sensors, data and designs. Being aware of the users experience is very critical for the technology design.
There are certain emotions which cannot be explained by words. Sensors can pick up these stress signals, combine them with the available textual data and thus identify the emotional triggers of a customer’s experience.
The comprehensive data on the experience of the user can be gathered by observing the way user interacts with the product or application. It exactly determines how the design is performing and whether it needs improvement or not.
Read more at: http://www.informationweek.com/it-life/can-data-teach-us-empathy/a/d-id/1321022?

In modern world, analytics plays a significant role and therefore various organizations develop cohesive analytics for customer satisfaction and thereby leading to enhancement of sales. According to some retailers, customer experience drives revenue while analytics focuses on an organization's commitment in terms of value to the customers.

 Audi representative Aaron Cohen (the company's general manager of strategy and analytics) explained the process of optimizing customer experience and hence the importance of data blending. Companies are shifting their focus to freemium services, open source platforms for valuable insights. In this context, Monobina Saha (senior data engineer at Sears) highlighted the significance of R-programming among data scientists.

Read more at: http://www.cmswire.com/analytics/how-are-you-capitalizing-on-customer-analytics/

With significant increase in online sales and more customers opting to purchase through mobile devices, high street retailers are facing difficult times. No wonder it is time to elevate shopping experience to a whole new level. Though Retails Analytics is not a new concept, the approach faces challenges in brick-and-mortar stores. Investing in real-time Wi-Fi analytics, where modern in-store analytics technologies can integrate with existing in-store Wi-Fi infrastructure to capture precise and real-time customer behaviour in stores, can be a solution. Creating an inclusive shopping experience that effectively combines the online and offline experience is the need of the hour. Read More at: http://www.fourthsource.com/mobile/future-analytics-retail-19148

Flipkart , an e-commerce co., has decided to focus on social media, mobile interface and data mining to boost its position in the online retail market.  Data mining and technology improvements are going to take up a major role in the coming days. Up gradation in infrastructures and data centres are essential to maintain its position in the market.  The company also expects to achieve $8 billion dollar sales thus utilizing every resource at its disposal.  To know more, please follow:

http://articles.economictimes.indiatimes.com/2015-04-13/news/61102918_1_mukesh-bansal-binny-bansal-billion-day

•  Adoption of digital technologies has led to a customer-centric set of services. These technologies are nowadays demanded by banks, financial services firms and insurance companies.   With the world becoming competitive, sectors such as banking, finance services and insurance industries and product development, delivery and customer engagement are now being driven by a more mobile, social and data driven experience. But, the financial industry is still way behind firms in the consumer and retail markets. Firms in financial industry must ensure that they build a foundation for digital change. Read more at:   http://blogs.sap.com/banking/2015/05/19/digital-innovation-in-banking/

It’s the customer service and experience the customer that help businesses to retain customers and grow.  The companies which deliver a good customer service and experience are customer-centric putting the customer in the centre of decisions, ideas, marketing, system design and more. Companies like apple manufacture products that people don't even realise they need, and the packaging of their products adds to the customer’s experience, which makes them the leader in customer service. A company that delivers only a great customer experience won’t survive if the product or service the company sells doesn’t work or do what it’s supposed to do, so they have to manufacture high quality products as well as provide a great customer service. It’s the combination of the two, a great product and an amazing customer service experience, that can meet the expectations of the customers and make a company grow to the top of their industry. To know more go to: http://www.hyken.com/customer-experience-2/product-experience/#more-5264

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