SigmaWay Blog

The goal of customer-centric CRM is to improve customer value. Every customer is unique and their needs are also different. Organizations should customize their services and products according to customer needs, for gaining customer loyalty. A customer's contribution towards the net profit of a company determines the customer value. Customer loyalty is the most important thing for any company. Surveys will them to measure loyalty. Customer identification and prioritization is also important as it helps to identify customers that provide the most value. There should be well-planned strategies for customer acquisition and retention. Customer-centric CRM can improve revenue, decrease costs and enhance the customer experience of a company. For more read article written by Inside-CRM : http://it.toolbox.com/blogs/insidecrm/crm-and-the-concept-of-customer-centricity-71614

Every business needs a set of loyal customers. The loyal customer varies from one to the other in the field of business. There are customers who are satisfied but are not loyal and can be termed as dangerous customer. They don't really love or hate you. There are customers who are loyal to your loyal program. There are customers who are loyal to your procedure, but not to your products. There are customers who enjoy convenience of our business for some definite reasons. The customers may not like you sometime but they are loyal to whatever they do. A bunch of customer gets attracted only when there is a low price of the products or the process involved. And lastly there are some wise customers who all are loyal to whatever you do. The process or the product process doesn't even matter to them and hence they will stick to the process whatsoever. Read more at: http://www.business2community.com/customer-experience/six-types-of-loyal-customers-01294343

The success of the startup is not dependent on the idea, but it depends on getting the customers. As a startup, getting customers is one of the biggest challenges. 
Jeff Foster (Co-Founder and CEO of Tomoson), discussed about few tips to get your first 1000 customers. Some of them are:
• Setup a waiting list
• Use personal network
• Target online publications
• Get bloggers on your side
• Build suspense
• Work with early adopters
• Create high quality content
• Offer a free product option
• Incentivize customers to sell your product
• Online advertising
Read more at: http://www.entrepreneur.com/article/247049

For long term survival of an organization, they need regular and loyal customers. According to Brian Horn (Author and Co-Founder of Authority Alchemy), for building long term relationships with your customers, an organization needs to build trust. Following are the ways to build relationship and brand loyalty: • Offering returning customers a discount on services.
• Giving rewards for references.
• Offering updates.
• Really caring about your customers.
Read more at: http://www.entrepreneur.com/article/245439

According to David Bannister (editor at Banking Technology magazine), there has been a change in retail banking in the UK in recent years. A steady change has been noticed in the type of organizations that provide banking services and the way that both these new and incumbent providers transact with customers. However, change may be driven by the non-financial organizations as well. In many cases, these organizations are well known consumer brands with collections of customer loyalty. One such category is UK supermarkets which enjoy positive perceptions among their customers, thus suggesting that they are providing better customer satisfaction than banks. So, banks must retain focus on improving customer sentiment and make sure that people do not switch. Read more at: http://www.bankingtech.com/248682/the-rise-of-the-challenger-banks/

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First imitation generates outlook, and potential die hard. Forecast building their first contact with the company should immediately decide that they are in the right place. 2. All consumers are not shaped alike: Some clients price relationships and personal interactions. Others value effectiveness, charge and time savings, soothe and avoid ache. 3. Express company’s price plan in the lot we do. All of our communications with clients must respond two questions: What do they actually purchase from my brand, and why should they procure it from my business? Patrons who are reminding of our business’s rate remain devoted. 4. Do extra than produce our point: We must also speak in traditions to which our buyer is attracted.Supply several channel for consumers to express their opinion. 5. Recognize why clients abscond. Superior CRM shines a limelight on client leaves, probing for ways to advance and evils to repair

When a company reaches out to someone, it shows that the individual is valued. By taking initiative to include an individual, the company makes itself stand out as an entity to be liked because people tend to like those that like them back. On the flip side, proactive marketing strategies are a win for leaders of companies because it means taking charge of the futures of their companies. Companies develop strategies to reach out to relevant people and acquire a fan base. Being proactive is ultimately a winning situation on both sides because not only can companies take charge of their image and client base, a customer is satisfied as well because they feel valued.

 To gather more insight read the article by Anqi Cong, student at Carnegie Mellon University, follow http://socialmediatoday.com/anqicong/2421436/why-are-proactive-marketing-strategies-so-effective