SigmaWay Blog

Any decision pertaining to designing products, environments and brand experience is closely connected to the use of colour because it depends on the buying behaviour of customers, brand perception, strategic differentiation, and user experience. But availability of information related to colour perception is limited. Organizations are using big data to analyse colour preference and perception which contains over a 100 years of data. They divided their study into four categories regarding colour data, analytic and insight:

1. Colour competitive intelligence is relevant for aggressive in brand competition.

2. Colour legal intelligence helps to identify the colour norms available to different countries.

3. Colour Research Intelligence collates colour studies that have been conducted over the past century, world-wide, about the industry and product segments.

4. Colour listening intelligence signifies how much buzz about a particular colour is popular in the market.

These all studies benefit other companies by creating their own colour mix to attract new customers, branding and dictate consumer preference trends.

To read, follow: http://www.forbes.com/sites/michellegreenwald/2016/02/17/a-new-comprehensive-4-in-1-big-data-resource-to-aid-color-innovation/#6e729df04012

The best of form of marketing is through your customers! If they're happy, you'll find your products selling, but if customers aren't happy, you'll find yourself in a bit of a tough spot. Success of a brand not only depends on how awesome the product is, but also on customer satisfaction. Keeping customers happy is more than a prerequisite in today's world for the success of a brand. Right from respecting your customers to investing in improving customer loyalty, each impacts the performance of the company; this is reflected directly on the sales! Follow the below link to find out ways to keep your customer happy: 

http://www.listenupespanol.com/News-Resources/bid/92851/4-ways-to-keep-your-customers-smiling

The process to educate, inspire and reveal is the prime motive of video in social media . The diversification of the video usage aims to connect and share useful information with the target audience. The proper outlook can be reached with the right psychology and the specifications of the video. The social learners look for information and entertainment which facilitates skillful branding. The application of better social video can motivate the target audience if it can connect the people. To communicate and to connect have always been the key role of the social media.

Read more at: http://www.business2community.com/social-media/top-3-ways-use-video-social-media-01257449

According to Sushant Saini (An owner of Eyewear), branding is one of the most important functions of the marketing team. And to make branding effectiveness, marketing team need to connect with their target customers.  Essentials to make brand effective are:
• Story
• Content Marketing
• Brand association
• Creative communication
• Influential outreach
To know more about these essential, follow this link:  http://yourstory.com/2015/06/brand-building/

Social media, due to its immense popularity, is being used for branding. It is paving a way for small businesses to compete with their bigger counterparts. Social media has led to consumer empowerment thus allowing them to interact with one another, ignoring the established channels of marketing. Adopting a mobile strategy is critical for marketers, and almost every individual in today's world possesses a mobile phone. Social media can both strengthen a brand or lead to its demise. Companies should be able to quickly adopt new strategies in response to consumer preferences to be successful. Read more at: http://www.businessnewsdaily.com/7953-social-media-branding.html

For long term survival of an organization, they need regular and loyal customers. According to Brian Horn (Author and Co-Founder of Authority Alchemy), for building long term relationships with your customers, an organization needs to build trust. Following are the ways to build relationship and brand loyalty: • Offering returning customers a discount on services.
• Giving rewards for references.
• Offering updates.
• Really caring about your customers.
Read more at: http://www.entrepreneur.com/article/245439

Building a brand with the help of social media is an absolute necessity in the present scenario. But to do so one must have to build trust about the brand first. Expertise is also required to build your brand, because otherwise it will not succeed. Most importantly to build and maintain brand value in social media one must constantly update itself with the latest trends.

To know more please visit:-

http://socialmediatoday.com/adhutchinson/2442911/three-key-elements-build-your-brand-through-social-media

According to a report by www.theinformation.com, Google plans to offer a premium Android experience with high end Android Silver line of products. The US market is the initial target. The number of non Google apps installation will be restricted in this product category. Android Silver products will also get prompt software updates and will have top-end features like advanced voice recognition and water resistance.Unlike Google Play Edition and Nexus products, Android Silver devices will be heavily promoted by the internet search giant. Unlike Google Play Edition devices, Android Silver devices are expected to carry Google's brand, not the manufacturers. The report also says that Google has already roped in LG and Motorola to produce the first Android Silver devices.This is not the first time that rumours about Google killing the Nexus line have surfaced in the news. It is needed to be seen that whether Google will annihilate their Nexus products to avoid any kind of cannibalization effect to its soon to be launched silver range or they will opt for a mutual existence strategy.

To read more, visit

http://timesofindia.indiatimes.com/tech/tech-news/Google-to-replace-Nexus-line-with-Android-Silver-Report/articleshow/34419033.cms