The dependence of organizations on software have increased over the decade, so reducing bandwidth and maximizing data through software integration for optimal process has also become necessary. Thus CRM and telephony are the most widely used tools today. The phone/CRM scenarios are:
No integration: if one enters the name and phone number of the person in the CRM software and then call the person by phone then the conversation gets automatically recorded and can be used for future review purpose.
Partial integration: if the phone system is partially integrated with the CRM then one call within the CRM platform and the phone calls get automatically logged.
Full integration: it is applicable for both incoming and outgoing calls. When a call comes the number is searched in the CRM database and then for a new number a CRM lead is offered. And for old number the call gets diverted to the responsible staff who identifies the call records and details.
Options available for phone and CRM integrations are: