Aim-Lever-Data-Implement (ALDI) is an approach to integrate marketing analytics with Data Science, i.e making data the primary object of various decisions. So is it something very difficult or some kind of rocket science , no it’s a simple paradigm which follow the following approach :
Aim :
The aim of the analysis needs to be fixed by the strategy teams, before any data scientists gets involved, as they are are ones who know what exactly is needed.