"Online shopping will be drastically affected by implementation of GST. The article explains how GST will bring changes in online shopping, the areas which will be affected by this are:
• Tax collected at source
• Faster delivery
• End of freebies and discounts
• Shopping from global players
• Returns and cancellations will get difficult
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Well, in today's time, nobody is untouched with the concept of online shopping. People rarely go out to shop, leaving the comfort of their home. Online shopping does save time and harassment. Sounds like a boon to mankind right? But unfortunately everything is not as perfect as it sounds. Online shopping has its dark side too. It's full of scams. So a careful approach can lead you to a safe and happy shopping experience online. Always use a credit card instead of a debit card, because credit cards have limits to which you can spend but debit cards don't. Only buy from secure and trusted websites. To check whether a website is secure or not checking your address bar, a green colored padlock appears if the website is secure. Change your passwords regularly. Keep records of your spending. To know more, read the complete article here: http://it.toolbox.com/blogs/marketing-strategies/4-useful-tips-for-protecting-yourself-when-shopping-online-73325
This is the era of e-commerce. Everything you desire is just a click away. People can shop, read reviews, compare prices of the products and take better-informed decisions sitting in their homes. Sounds like online shopping is a blessing. But then why retailers like Disney, Under Armour and Nike have said that they don’t focus on online sales anymore? Today, retailers are focused on creating a friendly customer experience that crosses channel borders. Leading brands understand that they need to be leaders in both online and offline means. The changes in marketing trend are due to things like artificial intelligence, 3D printing and advance analytics. Merging the two modes is the solution. So to attract more and more customers, we need their engagement in both online and offline modes which will eventually result in better sales. Read more here: http://www.computerworld.com/article/3024262/retail-it/for-retailers-e-commerce-alone-wont-make-the-sale.html
This year's blockbuster Black Friday and Cyber Monday saw more than ever selling which implies that in future, marketing will be imperatively focused through internet transactions. International survey suggests that more than 151 people shop online. Buyers hit physical stores for available door busters. With online shopping, they get to browse around other brands and pick other things of interest. The Interactive Advertisement bureau reports that people still visit showrooms to double check prices of commodity before purchasing online. Soon special days like black Friday and Cyber Monday would loose their importance. Read more at:-http://www.cmswire.com/digital-marketing/what-you-need-to-know-about-new-retail-realities/
Providing good customer service is a challenge for most businesses and the trends are ever changing. Customers embark on an online journey whenever they buy something. The customer data - a string of emails, conversations across the web and social channels, leave a large digital footprint. Measuring and analyzing this information can help brands narrow down their marketing efforts and investments. Irrespective of the nature of the website, sentiment analysis is crucial. It can tell you whether your customers are frustrated, indifferent, or impressed and suggest measures to that accord. Monitoring customer engagement, referral traffic and time spent on pages can help in understanding the buyers’ journey. Thanks to Big Data, we can work based on intelligence rather than guesswork. Read more at: http://www.forbes.com/sites/danielnewman/2015/06/09/big-data-and-the-buyers-journey-measuring-the-invisible/