SigmaWay Blog

By definition, Data Science is a multi-disciplinary field that uses scientific methods, algorithms and systems to extract knowledge from structured and unstructured data. It processes enormous volume of information to draw meaningful conclusion and help businesses grow and expand.

Some of the biggest advantages analyzing data can give to your brand include improving efficiency, cut costs, boost sales, better recruitment, identifying opportunities and targeting the right set of audience to name a few.

Focusing on the practical ideas, four ways you can use big data to raise brand awareness include:

1.      Personalization: Analyzing consumer related information helps in understanding their preferences on an individual level. You can customize offers so as to fit each user individually.

2.      Choose the most relevant marketing channels: Brand awareness largely depends on marketing strategy and the channels you choose to promote business. For instance, Instagram marketing may help you attract younger users while marketing on LinkedIn gathers business professionals.

When you have a small business, you need to draw attention of customers. So writing blogs will help to bring traffic to your website and also helps in the generation of leads. When your small business grows, you can outsource it. These are 3 sign’s when you should realize of outsourcing blog writing:

• When you are posting late or don’t post regularly then visitors may lose interest, which may also impact in attracting new visitors.

• When you feel that you are bored or sick of writing about the same topics, you may outsource it.

• When you don’t find any improve in traffic, leads and ultimately customers, you may need to bring some change or hire a professional who can fix the issue of your business blogs.

To know more please read the following article by Jennifer Mitchell: