SigmaWay Blog

When Shahrukh Khan or Virat Kohli posts a picture, the engagement rates are higher. However a bank or insurer doesn't procure the same result. Banks were early adopters of social media for marketing. Twitter monitors and addresses customer issues, unlike Facebook, LinkedIn and YouTube who concentrates on affinity based targeting and brand building. Nowadays, social media is an engagement and business acquisition tool because they can reach their target audience. Read more at: http://economictimes.indiatimes.com/magazines/brand-equity/social-media-marketing-has-evolved-in-the-bfsi-category-out-of-compulsion/articleshow/52201952.cms

I2R Speech2Singing is the next step of innovation. It was introduced by Singaporeans in 2013. This software delivers high-quality singing automatically, while still preserving the original character of your natural voice. This technology helps the average people who like singing, but lack the skills to do so. I2R Speech2Singing uses recordings by professional singers as templates to correct the melody of a singing voice or to convert a speaking voice into a singing one. Compared to currently available applications, I2R Speech2Singing generates a much better voice quality.  Read more at: http://phys.org/news/2016-06-song-singalong-software-sweet-melody.html

The field of marketing is always under change. One of the biggest examples is the launch and rising of social media over the years. While change is constant and cannot be constrained, marketers should keep in mind certain facts while dealing with change. They should remove the constraints that prevent them from altering their methods and processes. The marketers should focus on the big picture rather just on advertising and marketers who wants to have success dealing with change needs to be willing to devote time to monitoring the latest industry trends. Read more at: http://www.business2community.com/marketing/3-tips-successfully-implementing-change-marketing-01573120#kIyEgm26ljqt3lqD.97

Technological progress comes like a magical tool for all those who once dreamt of building a business of their own. Different tools like AngelList which helps you to spot best investment opportunities, Asana which help people to stay upgraded with their tasks, Dropbox which helps a company to keep all its folders and data safe and private, helps the start-ups and new businesses to operate more efficiently. Startups and small businesses can always use one of the most famous social media for professionals "LinkedIn", to highlight their accomplishments. Skype is a leader in VOIP calling which can always be used for holding video conferences with colleagues and clients. Bright journey, Evernote , Flipboard, Github, Grasshopper,  Meetup , Square, Triplt, all with different purposes and use  are some of the other such tools which, if used efficiently help start-ups, new entrepreneurs and marketers to taste success very early. Read more at: http://www.marketingprofs.com/articles/2016/30176/17-handy-tools-for-entrepreneurs-startups-and-marketers

In the task of predictive analysis, predicting the unknown itself is a challenging problem. Moreover, the entry of an unknown variable in the equation makes the task all the more troublesome. Summary-level data are generally inaccurate and lack deep insights, because of which sometimes such unknown variables manage to creep in. Buyer life cycles generally vary in length in spite of which analysts generally tend to work with smaller cycles, which is dangerous because sometimes important marketing decisions are taken based on flawed information. B2Bs are also depending on real-time insights and are scrapping linear prediction models. It is noticed that, combining Big Data with traditional CRM information is also not sufficient because data science involves lot of research and experimentation. Hence we can conclude that predictive analysis derives its success from data governance and collection. Read more at: http://www.marketingprofs.com/opinions/2016/30118/predictive-analytics-has-a-scaling-problem-and-bad-data-is-to-blame

Now in order to split bills with your friends, you no longer need to carry cash. All that you need is a Facebook application on your smart phone. Facebook has made the transfer of cash an easy process for its users. Though cyber-crimes are growing nowadays, Facebook assures its customers of safe transfer of money through Messenger payments. These payments require customers to create a pin or use the fingerprints ID to authorize a transaction. Both paying to and receiving money from a fellow friend, just requires you to open your chat with that friend and select relevant option from 'more'. People are interested in such a concept, but the only thing they are afraid of, is a fraud. Hence, with most reliable security systems such a concept can always be welcomed. Read more at: http://www.telegraph.co.uk/money/consumer-affairs/facebook-the-latest-way-to-transfer-cash/

Currently, LinkedIn is the most professional business-to-business themed marketplace on the planet. There are some tools which can help in attracting more clients and generating more business on LinkedIn like Rapportive which finds and invites LinkedIn contacts through Gmail, LinkedIn Connection Revealer which shows exactly many total connections everyone in your network has and Headlinr which is a headline writing tool to generate creative, proven headlines for each topic. Read more at: http://www.socialmediatoday.com/social-networks/3-must-have-tools-attract-more-clients-linkedin

To counter the rising rate of cybercrime in the Internet today, some simple measures can be adopted like anti-virus/spy software, VPN- services, password generators, 2-step authentication, restricting and blocking apps, correct privacy settings and most importantly, being aware of cybercrime and not trusting any suspicious links and contacts. Read more at: http://www.socialmediatoday.com/technology-data/8-tips-help-secure-your-accounts-against-cybercrime

Advertisement program has been changed a lot from past years. Social media is the main advertisement platform. For social media, Salesforce is the foundation for managing customer relationships in the cloud, boasting a suite of solutions that helps users track customer journeys and deliver personalized, unique marketing experiences. Here are four ways to harness the power of Salesforce's CRM data to better personalize and customize customer experience: developing a journey map, build a beautifully-designed and user friendly website, use email to communicate with the customers, give product recommendations. Read more at: http://www.cmswire.com/customer-experience/4-ways-to-harness-salesforce-data-for-marketing-power/

Go see, ask why, show respect. The words of Toyota chairman Fujio Cho is really increasing its importance to business. Customer reviews and input from the front-line teams who create real value through their direct dealings with products, services are helping companies to grow their business. Ivan Seselj (CEO of Promapp Solutions) writes an article about the factors we should do to grow our business. They are: Suggestion, Lessons from the DMV, Voting with Tweets & Feet, Empower Your Front-Line Staff, changing the rules, Appreciating Customers. Read more at: http://www.cmswire.com/leadership/see-the-world-through-your-customers-eyes/

Business firms invest in Customer Relationship Management or CRM to maintain their database and contacts, along with other aspects to help them truly succeed. It's really important which features they are choosing. This article explores which features small business firms should choose to increase their ROI. They are: Sales and Lead Generation, The Versatile Access to Your CRM Software, Flexibility and Integration capabilities, Automating the day to day activities, Sales pipeline tracking. Read more at: http://it.toolbox.com/blogs/insidecrm/5-crm-features-that-are-unknown-to-small-organizations-73499

Net neutrality (also network neutrality, Internet neutrality, or net equality) is the principle that Internet service providers and governments should treat all data on the Internet the same, not discriminating or charging differently by user, content, site, platform, application, type of attached equipment, or mode of communication. To know more, follow: http://www.techworm.net/2016/06/net-neutrality-row-us-court-kicks-suit-filed-telecom-companies.html

SolusOS is a beginner-friendly desktop Linux distribution based on the latest release of Debian GNU/Linux. It features the GNOME 2 desktop, a selection of default applications for everyday tasks, updated software applications from Debian backports and the project's own repositories, a complete set of multimedia plugins, a custom GNOME menu, and an intuitive graphical installer. Solus Operating System is completely free and open source. To know more, follow: http://fossbytes.com/solus-1-2-shannon-released-with-new-features-one-of-the-fastest-booting-linux-distros/

Social media is an important tool for nonprofits to tell their story, interact with supporters, reach their audience, and ultimately, to get results. Nonprofits can enhance their goals through social media by some simple steps such as choosing the correct audience based on a combination of demographic data and information about individual members, choosing the right networks where their target audience is more active and developing a balanced strategy of the content that is most appealing to their audience and encourage them to participate in their cause. Read more at:  http://www.socialmediatoday.com/marketing/3-ways-nonprofits-can-use-social-media-best-advantage

Machine learning is a method of data analysis that automates analytical model building. Using algorithms that iteratively learn from data, machine learning allows computers to find hidden insights without being explicitly programmed where to look.

Machine Learning algorithms are classified as –
1) Supervised Machine Learning Algorithms
2) Unsupervised Machine Learning Algorithms
3) Reinforcement Machine Learning Algorithms

Top 10 Machine Learning Algorithms --

1)    Naïve Bayes Classifier Algorithm
2)    K Means Clustering Algorithm
3)    Support Vector Machine Algorithm
4)    Apriori Algorithm
5)    Linear Regression
6)    Logistic Regression
7)    Artificial Neural Networks
8)    Random Forests
9)    Decision Trees
10)  Nearest Neighbours

To know more: https://www.dezyre.com/article/top-10-machine-learning-algorithms/202

Thomas C. Redman (Ph.D),  in one of his article, 'Data quality should be everyone's job', published by Harvard Business Publishing, mentioned that correction of errors in the data is an expensive and time consuming process. Moreover, at times even after correction of the data, some flaws remain which leads to bad credibility of the firm and angry customers. However, if companies welcome provocateurs - individuals concerned with addressing data proactively with the help of their teams, departments, and companies, then errors can be prevented at their source itself. Most of the data revolutionists while exploring with their work found out that to eliminate the root cause of the error and prevent future error, was the best way to ensure high quality data. No matter how innovative an idea is, a Provocateur is a must for the first step in a company dealing with data. So people concerned with data should take up this role actively, which will lead not only in the creation of innovative ideas but will also ensure high quality data output. Read more at: https://hbr.org/2016/05/data-quality-should-be-everyones-job#

To grow a business online is not an easy task. In such an environment, it becomes very crucial to write an effective, influential mail that can attract customers. In order to target customers with email marketing, you must be at first stage selective about people whom you chose to mail. Moreover, one should start with his or her personal experience with such mail, to leave an influential impact on a customer's mind. Being specific and not creating unnecessary work load for your recipients can also be a good approach to get your email marketing a hit. Lastly, adding a link or two about the credibility of your company is always a good idea, as it can help your customer take better decisions. To know more read article by David Mercer (a tech entrepreneur, author, and founder of SME Pals, a free online resource to help entrepreneurs and small business owners thrive online) at: http://www.marketingprofs.com/articles/2016/30157/how-to-craft-outreach-emails-that-convert

A successful SEO campaign must take care of branding, user experience, and other such factors. The two key characteristics that outstands one's content is length and topical authority. Sometimes,   writing long-form content covering a single topic in depth becomes important. A backlink is an integral part that helps Google to view a page's authority. One of the most important factors is the number of different links that point a page from unique domains. We also need to replace key words with Schema, to Google about our page. Google expects Schema to become a ranking signal in future. It's no longer needed to mention keywords in your title tag. It's seems obvious that site speed is one of the contributing factors to get you a higher rank. One should also aim at reducing the bounce rate of their page. Read more at: http://www.marketingprofs.com/articles/2016/29906/six-top-seo-factors-in-2016

UEFA officials have adopted five new technologies for the on-going Euro 2016 namely: 1) The Adidas Beau Jeu Official Match Ball 2) Anti-Drone Technology 3) Goal-Line Technology 4) Live Streaming In Virtual Reality 5) Wearable Tech on the Players. These new technologies promise to improve the in-game and viewership experience for the globally-viewed football tournament. Read more at: http://www.gizmodo.in/indiamodo/5-New-Technologies-To-Watch-Out-For-In-The-Euro-2016/articleshow/52692213.cms

According to a new industry study, demand for embedded analytics is increasing. The study has found a growing number of users who wants analytics integrated with applications. The study also suggests that the trend toward embedded tools is being driven by the view that an application's value is tied to the data and the analytical tools available to an application. The goals of embedded analytics include moving beyond the traditional business intelligence approach of extracting insights data and differentiating platforms in a market being flooded with analytic approaches. Read more at: http://www.datanami.com/2016/04/18/analytics-increasingly-seen-embedded-apps/