SigmaWay Blog

Constantly improvising on the quality of data is essential to remain ahead of business competition. However, failing to do so will result in a fatal erosion in the value of your most valuable asset, data, which is why it is vital to manage and maintain it effectively. 99% of marketers feel the urge to turn data into insights, yet 75% of organisations believe inaccurate data is undermining their ability to provide an excellent customer experience.

It’s impossible to provide outstanding customer experience with incomplete and incorrect customer data. However, improving the quality of your CRM data doesn’t have to be costly or time consuming.

Read here how you can effectively improve the quality of your CRM data: http://www.business2community.com/big-data/ensure-crm-data-fit-purpose-01706169#BufvU0yIxvoRxkdm.99

Advertisement program has been changed a lot from past years. Social media is the main advertisement platform. For social media, Salesforce is the foundation for managing customer relationships in the cloud, boasting a suite of solutions that helps users track customer journeys and deliver personalized, unique marketing experiences. Here are four ways to harness the power of Salesforce's CRM data to better personalize and customize customer experience: developing a journey map, build a beautifully-designed and user friendly website, use email to communicate with the customers, give product recommendations. Read more at: http://www.cmswire.com/customer-experience/4-ways-to-harness-salesforce-data-for-marketing-power/

Customer Relation Management is a combination of technology and collection of database of sales contact. This combination can be positively used to make a marketing strategy. This can be used to create awareness among the different departments of the organization, regarding the important actions that a customer has taken. Automated alerts can be sent notifying the important actions relevant to a team. Consistent messaging is required at times to stay in touch with the customer. This can be either with regard to feedback. Thus helping in getting insights of the customer. These practices help in understanding your customers in a better way. This improves your customer loyalty, hence resulting to improved engagement. Read more in the article written by Bruce Swann (Senior Product Marketing Manager for Adobe Campaign) at: http://blogs.adobe.com/digitalmarketing/digital-marketing/5-ways-crm-data-benefits-your-marketing-strategy/

The key to achieving better efficiency in CRM is through analytics. CRM will help sales teams to identify leads and retain customers. Marketing teams can use CRM to plan strategies for future. One should keep the following things in mind to successfully leverage CRM data:

(i) Data should be clean and devoid of bad data. Clean, filtered and structured data is essential for gaining meaningful insights.

(ii) Fixing systematic failures and finding ways to improve processes is important. Methods to capture data should not be broken. (iii) Adopting use of data quality tools so that one can use self-service tools and prepare data thus leading to improved productivity with progress of implementation.  

Read more at:http://www.business2community.com/big-data/taking-control-crm-data-01253472