SigmaWay Blog

Business intelligence provides you a greater customer insight and predictability on a product life cycle. But such digitalization has also some disputes as well. Most people around the world are tech savvy and surfing for a new product with better features. Analytics is growing at a fast pace and is creating a backlog. Day to day new product launch is providing zero visibility on upcoming product life cycle. Removing backlogs to smart productivity as per customer's likability is the new trend of business analytics. So there are challenges like cost, security and infrastructure, availability of skilled professionals. So overcoming challenges in BI and complete leverage on it is the new mantra for business empowerment.

To read, follow: http://www.business-standard.com/article/management/the-challenges-of-business-intelligence-116041000615_1.html

Last couple of years smartphone company Blackberry is facing serious financial degradation due to the presence of android device at cheaper price and with more features. After a huge loss in the smartphone market, Blackberry is trying to diversify their business into cyber security sections under the guidance of John Chen, Executive chairman and CEO of Blackberry. They acquired new companies for providing data security. These companies are providing data sharing security, Geo tagging and automated security alerts, tracking, auditing files inside or outside firewall.

To read, follow: http://www.forbes.com/sites/stevemorgan/2016/04/28/blackberrys-turnaround-ceo-dials-up-cybersecurity-and-it-answers/#515f874e6921

The cloud market continues to grow in 2016. Companies are now more willing to adopt the cloud technology. But security being one of the biggest concern, it is often difficult to choose which cloud style to choose- Public cloud or on premise cloud. Public clouds have a very nice structure and security mechanism which helps the user use the platform economically and securely. On premise setup will require a large investment. But then there are some data which can't be moved to the public cloud. For regulatory, compliance or customer demand reasons, a company can't expose data to public clouds. So the company must invest in the security of their applications and let the public cloud giants secure the infrastructure. Read the full article here http://www.computerworld.com/article/3016281/cloud-computing/public-cloud-vs-on-premises-which-is-more-secure.html

India is going to get a startup corridor soon which will enable incubators to create consortium. The government is providing a fund of INR 5 crores for the same. This setup will encourage startups and will team with multi - disciplinary incubation support. Startup Corridor will function under the science and technology ministry and NSTEDB will be the nodal agency to implement it. Read the complete article here: http://economictimes.indiatimes.com/small-biz/startups/india-to-soon-get-startup-corridorwill-be-under-science-technology-ministry/articleshow/51487214.cms

Mythili Bhusnurmath, Consulting Editor ET NOW says that banking is not science which is claimed by many economists but an art. To prove this point she considers Fed and said that the broad consensus is that Fed is not going to hike its rate, which is in contradiction to the fact that macroeconomic numbers coming from US suggest that Fed should increase its rates.  The point is Fed is not driven by numbers. Roadmap clearly suggests that it would be a quarter percent hike every quarterly but Fed has not made any such announcement so far. So this proves the point that central banking is an art not science as the results which are suggested by numbers are clearly not followed. Read the article here: http://articles.economictimes.indiatimes.com/2016-03-16/news/71573617_1_janet-yellen-mythili-bhusnurmath-fed

Artificial Intelligence or AI is the latest term for the tech people. So here are few things about AI which you should keep in mind.

·         AI has deep roots in history

·         Alan Turing contributed in A.I a lot

·         Formal AI research started in 1950s

·         NLP aka Natural language is the key to artificial Intelligence

·          Key to Autonomous vehicles is A.I

·         Investors are also interested in AI based companies

·         Tech giants are also betting on AI

·         AI powered robots can do things together

·         Robots can also socialize like humans

·         AI is polarizing

Read the complete article at: http://www.techrepublic.com/article/10-things-you-need-to-know-about-artificial-intelligence/

Today marketers prefer one-to-one market with customers. This requires full agility and efficiency. The Agile marketing is more interactive, efficient and effective than waterfall approach (old sequential marketing). Big marketing campaigns are cumbersome and time consuming and there are always possibilities that campaigns may fail with high cost. Companies can reduce the stagnation in few steps:

 1. Increase the productivity by providing training to employees for multiple tasks.

2. Hire talent for both data science & analytic and creativity.

3. Use CRM (Customer Relation Marketing) and data driven marketing solutions.

4. Take expert help or consultancy services.

5. Outsource services if possible to decease the work.

To know more click on the Link: http://www.cmswire.com/digital-marketing/why-your-business-should-embrace-agile-marketing/

Companies, today, are migrating to cloud in order to minimize the cost and efforts. This means shifting from on-premises system to cloud. More companies are adopting Iaas or PaaS model. Companies have to refactor or re-write the pieces of application for cloud platform. In this process companies may fail to assess, whether do they even need these models? Or will it offer any value to the company? One more model “SaaS’’which was the original cloud (introduced 15 years back) is overlooked by IT. SaaS is better, more efficient and less costly. There more than 2000 SaaS offerings with a large range, those are easier to deal with. Companies can use the mixture of Iaas and SaaS in the cloud. To read more, please click on the following link: http://www.infoworld.com/article/3055849/saas/dont-overlook-saas-the-original-cloud-option.html

Every organization, today, is looking forward to a sustainable competitive advantage. In this process talent management and creating a learning oriented culture has become very important to achieve this objective. The main reason, we are talking about intangible forces like creating learning oriented culture & talent as the primary source of competitive advantages for high performance organization is due to factors like hard to incorporate & replicate them in an organization. In nutshell, creating a learning culture, talent development & leadership skills among employees are very important.

Read more at: https://www.trainingjournal.com/articles/news/building-culture-learning-encourages-business-growth

In this digital world at every touch point huge amount of data is being created in seconds that tells us about the needs & wants of consumer. The capability to extract valuable insights from the huge data poses a critical challenge for any modern organization. It has become an more & more important to efficiently & effectively ( both in terms time & labor) to  conduct data mining and extract valuable information out of big data to meet the strategic objective of an organization. In this paper MAS (multiple agent system) concept is being introduced to extract value data from CRM aspect. It also gives us a 3 point model to extract out potential valuable data to manage CRM optimally.Read full article at =_blankhttp://www.csroc.org.tw/journal/JOC26_4/JOC26-4-7.pdf

This paper gives us a holistic understanding of two main topics – big data analytic & supply chain management. In this highly competitive world, every organization is looking forward to a competitive advantage in the form either cost effectiveness or better utilization of resources. To achieve this goal organizations are using a data driven supply chain to integrate the entire processes. This enables organization to stream line supply chain while mitigating the risk in an uncertain business environment. Big data analytic also helps an organization to extract important trends & information that can be used to make the systems more efficient & robust.

To read the full article click:- http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2755828

Today the whole world is talking about Sustainable Development. As a supply chain industry we cannot look into silos the industry activities & the environment impact associated with it. The companies both at public & private sectors have understood the importance taking environmental initiative through supply chain initiatives in this process one theory that has provide pivotal perspective -Triple Helix Theory, an important integration of 3 main stakeholders namely government, industry & academia this approach helps us to identify the need of every stakeholder & aligning these efforts for the environmental initiatives in form of Environment Management Auditing System & Environment Management Systems in the supply chain management.To read the full article

click :- http://eprints.uwe.ac.uk/28572/7/4-AbdRazak%20et%20al%2043-52.pdf

Retailers and most of the brick and mortar shops store their customer's data to understand their buying and transaction behavior. Some obscure data point that may help them become more knowledgeable about their customers. However, hidden from these in-store shopper analytics are all of the transactions their customers make outside their stores with competitors. In recent past, there are many switching of preference to online one. But this up growing online marketing basically picking the flaws of customers' real time analysis in case of brick and mortar shops. So it's high time to either integrate or dig into flawless marketing analytics.

To read, follow: http://www.forbes.com/sites/forbesinsights/2016/04/27/the-hidden-danger-in-brick-and-mortar-customer-files-amazon-prime-members/#69beabd83681

Big data analytics is becoming self-explanatory day by day to even a lame person who has lesser knowledge in statistics, analytics and data science. It is a positive sign with respect to current business purpose because we need real time analysis and that can be only possible if data interpretation and visualization becomes more feasible. There are different software like R, SAS and many other online service providers like google analytics, Piwik helps to create better data visualization and interpretation of customer and business data. Even our very own Microsoft excel has some in built data interpretation and visualization programs. But one program, called Quill, takes the trend a step further, producing text-based reports that explain the data clearly and concisely.  Think of it as an executive summary created by a computer to explain a set of data at the click of a button. So it’s time for personalize big data analytics.

to read, follow: http://www.forbes.com/sites/bernardmarr/2016/04/27/will-we-soon-no-longer-need-data-scientists/#540a99bf55f3

We can now analyze real estate data with the help of Business Intelligence or BI. BI tools are also beneficial for sellers and brokers. These tools can track prior industry performance statistics, such as sales in a given area, which in turn help sellers set asking prices that are actually competitive. In short, they are making marketing easier. For more read the article written by Sean Mallon (blogger) : http://www.smartdatacollective.com/seanmallonbizdaquk/402264/how-business-intelligence-making-real-estate-easier

Embedded Analytics mean adding features associated with BI software such as dashboard reporting, data visualization and analytics tools to existing applications. This can for the most part be accomplished in two ways: o In-house development o Purchasing and embedding out-of-the-box software. To know more about embedded analytics, follow the article written by Eran Levy (Content Manager, Sisense) : http://www.smartdatacollective.com/eran-levy/400533/does-future-lie-embedded-bi

Oil is the backbone of the worldwide economy. But the procedures to transform crude, raw petroleum into a refined item is costly. Application of analytics in the oil industry minimizes hazards and augment benefit. With analytical information, the refiner can better predict processing issues and actualize financially savvy moderation systems. With the recent advances in data and analytics, it is possible to minimize risk and maximize profit. There are several analytical tool which is helping the oil industry. They are: Unrefined fingerprinting - a diagnostic gadget measuring properties of the rough, coupled with refined predictive analytics. It offers quick reaction, on location analysis of unrefined oils and other hydrocarbon liquids. Crude fingerprinting - tests and recognizes unrefined crude before it goes into the refining process. 

For more read the article written by Tom Stanley

(Chief Technology Officer, distributed power and water GE Power): http://www.environmentalleader.com/2016/04/04/how-data-analytics-is-changing-the-oil-gas-industry/#ixzz45s52g6qt

Analytics is gaining the highest popularity day by day in the business context. Reason is very simple. This provides a real time analysis of mind share and salience. Google is trying to venture in this section and finally it positioned themselves into this arena unlike other companies. Their model is mostly web specific because most companies are tracking their customers via web activities, no of hits, activity index and frequency. Not only that it helps to you understand social presence and real time web mining. For getting all these bunch of information you need to log in in google analytics. Such real time analysis not only provide you traffic notification but also provide user cookies which is closer to site relevance. Even they will provide detailed geographic, browsing info and language specific information which helps to u understand your customers need more specifically and accurately.  

To read, follow: http://www.business2community.com/business-intelligence/getting-started-setting-google-analytics-01519623#FEKZ3JA1kj8FBQ8H.97

NASA is working on big data analytics to facilitate their mission mars more productive and informative. They are using big data analytics to understand the environment of the mars. That is they are using modern technology to collect and analyze environmental data and based on that it will give a predefined signal to the Curiosity rover currently operating in Mars. These data points help to generate a more specific road map for upcoming 2020 mars mission for NASA. One of The expert in NASA JPL laboratory says these huge analytic modelling defines an easier way to resolve the problem. 

To read, follow: http://www.forbes.com/sites/bernardmarr/2016/04/14/amazing-big-data-at-nasa-real-time-analytics-150-million-miles-from-earth/#1cbda1b371dd

Social media is providing endless opportunity to grow our popularity as individuals. But, for business enterprise the best thing is to divulge itself in social media networks. But social presence should have some purpose. We post a lot of daily stuffs in our social wall. In one way that is good because you are one step closer to your distant audiences. We often follow social platforms like twitter, Facebook to get more exposure to what is happening. Social platforms like YouTube, Pinterest provide extensive peripheral knowledge. So in one word these platforms, providing our enormous facility in the learning process, business expansion and lifestyle development, but there is a point when social media becomes an addiction. So, it is high time that we define our position in social media. 

to read, follow: http://www.irishexaminer.com/lifestyle/features/do-we-share-too-much-on-social-media-389859.html