SigmaWay Blog

Social media is sustaining its pathway to ever growing popularity and ultimate success. Social media success is not just because of the huge audience but for the several factors which keeps it going to the right way. The prime factor is to be social and communicate with the pool of audience. The entrepreneurs use social media to improve business but there is always a need of communicating with the whole lot of enthusiastic audience just to make them feel that everyone belong to the same social media community. The social media is a platform to promote yourself or your organization but in a different way. The posts get valued more if it is a value post than a post of yourself and your organization. So, there is a need to mix and match the posts. The content of the promotion should reach the audience through the quality social media tools. The social media is a place to get the long term benefits rather than getting a high time business for a short span of time. The focus should be on one at a time so that one can master one task at a time. The social media is a place to provide value with benefits rather than just thinking only from the financial perspective.

Read more at- http://www.business2community.com/social-media/5-forgotten-factors-social-media-success-01279423

There is always some problem of coordination and mismatch between the sales, marketing and service sector. The customer is often dissatisfied with the various approaches of all the sectors which don’t get aligned to some particular information. So to deliver the best experience there is a need of smooth mechanism between the sectors for better communication and to share the same goal with others. The key to achieve the desired goal lies in cooperating and collaborating with each other. The natural workflow must go on in order to run the organization. But there is a need of collaboration for making out decisions, to manage the system and to solve the project with the collaborative tools. The team members should know the metrics and the prime indicators for the organization which will ultimately lead to the desired objective. There is always a need for a hand to hand practice or a parallel system which will lead to proper customer experience and mutual benefit.

Read more at – http://www.business2community.com/customer-experience/aligning-sales-marketing-service-for-a-seamless-customer-experience-01278273

A recent survey on how organization's active data is growing on a year on year basis, looked at two distinct groups:
• Companies experiencing data growth exceeding 50% annually.
• Companies experiencing data growth of 10% or less annually.
So what did the survey reveal?
For starters, companies experiencing rapid data growth were more likely to uncover business opportunities and drive growth. These companies were better able to leverage a wide variety of data types that are both structured and unstructured. And, in comparison to companies with lower rates of data growth, rapid data growth companies:
• 64% more likely to have an executive champion for their Big Data initiatives.
• 68% more likely to have the ability to discover and classify all relevant business data as it arrives.
• 4.3 times more likely to have defined a chief data manager role.
All evidences points to the conclusion that there cannot be a case for excess data. When it comes to data – the more the better.

For more information visit:
http://www.attunity.com/blog/data-growing-out-control-that%E2%80%99s-good-news-your-business

All that glitters is not gold – and the same is true for data as well. To be frank, there is a lot of ordinary in our data management world.
And the most worrying part is that most companies do not actually realize this threat, which is not particularly surprising to be honest, with most companies sticking to well defined data rules which have been in places for quite some time now. This is because data is living under outdated data policies and rules. Data processes and systems are persisting single-purpose data. These outdated processes have given rise to zombie data, which when used can prove to be detrimental rather than beneficial to your corporation.
The only solution is to reassess the founding blocks of data analytics to crush zombie data and ensure progress in the field of data analytics.

For more information visit:
http://blogs.forrester.com/michele_goetz/15-07-14-is_zombie_data_taking_over

The most important way to select in the interviews was behavioral interviews, but with the trend of online coaching classes, it has been a problem to recruit in present days. The interviewers on the basis of the past records used to evaluate and analyze the candidate and also looked for the future prospects from their basic insights. But now with the help of teaching sessions on the interview skills, the candidates know what and how to speak and what to say and what not to. So, it has been a problem for the interviewers to get the right people of the lot. The interviewers for a proper behavioral interview should dig into the details of a candidate so that they get to know the life and experience of the candidates. The interviewers shouldn't ask questions which relate binary outcomes in yes or no but should go for the detailed discussions which include lengthy discussions. There is also an option of judging on the basis of the analytical skills, critical questions and problem solving abilities. The tradition of conducting is not an obsolete technique as a proper way of conducting it gives us a fruitful result.

Read more at:

 http://www.business2community.com/human-resources/behavioral-interviewing-still-effective-01283139

The credit facilities for business have always created a negative impact on credit score. The requirement of capital has been the prime concern for a successful business. The credit score is recorded as per the credit facilities one takes from the financial institutions. The credit score indicates the status of the person and takes into account the financial condition of the person. The credit score record the history and the individual have a specific allotted number by which the financial institutions check before giving credit. Rate shopping helps in continuous evaluation of interest rates before any credit purchase. The FICO score helps in determining the credit score in the daily basis transactions. The FICO scores determine how one individual is capable of maintaining their proper credit score. One with a high FICO score tends to take less credit on credit cards and maintain a proper debit credit ratio. The credit reports are essentially important to determine the credit score of an individual.

Read more at:  http://www.business2community.com/finance/understanding-many-credit-inquiries-can-hurt-credit-score-01284708

Predictive analytics can be seen as business investment rather than an IT investment. But researchers found that there has been shift of funding from general business budget to IT business budget. According to research 15 percent of the organizations prefer to purchase predictive analytics. But truly speaking you will find that there is increasing demand for predictive analytics. This can let businesses to respond faster to market activities and threats. Business investment in predictive analytics has occupied more space in front office but according to research IT and operations are closely related to these operations. To use such analytics technique, the requirement is just a permission from high level management of organization.  Read more at: http://www.smartdatacollective.com/tony-cosentino/332022/predictive-analytics-investing-and-selecting-software-properly

Niche marketing is a good way to reach out to a difficult demographic. To have a successful niche marketing strategy, understanding the audience is crucial. A tailor-made marketing content targeted to a specific demographic is effective. Here are some tips to have a successful niche marketing strategy:

(i) Marketers should provide consumers with a good introduction of themselves and explain why they are the right ones to satisfy the consumer’s needs.

(ii) Marketers should imagine situations from consumer’s perspective while designing the marketing strategy.

(iii) Empathizing with the customer and understanding and appreciating their feelings is important as it helps to build a long-lasting relationship.

(iv) Using market research data to figure out how to go about targeting the niche audience is helpful.

(v) Uniqueness in content is necessary to achieve success in niche marketing.

Read more at:https://channels.theinnovationenterprise.com/articles/understanding-your-audience-how-to-reach-niche-consumers

A recent survey shows a upward trend of employment in the job market.  The job seekers look for the opportunity of utilizing their time with the new environment. An efficient and useful way is to search in the web but still there is a mild chance of duplicate outcome. The working process should be dynamic enough so that the flexibility and the flow of the working process keep going properly. There are multiple channels to improve and develop the business. There lies the use of LinkedIn contacts and scrutinizing the structure of the company for a fruitful result. The job prospect and availability is quite different from past and so there is a need of adapting and involving one with the new pattern of the business. The way to survive and prosper lie in adapting the situations like a chameleon so that whatever the case may be but to survive there is a need of getting used to the mechanism. The ones who will get into the process will succeed and the rest it will be way more difficult to exist in the present business world.

Read more at: http://www.business2community.com/human-resources/how-to-benefit-from-the-positive-job-market-outlook-01277267

ROWE stands for “Results Only Work Environment and it was created by Cali Ressler and Jody Thompson for the purpose to focus more on the qualitative approach than the quantitative one. The method is commonly used in USA and the white house has also witnessed the action of ROWE. The process claims for a flexible work environment and gives an added benefit for increasing the profit of a business and by reducing the cost as well. The pros for the process include the freedom to work and the self dependency of one individual. The cost saving process starts off when one works back at home giving the same efficiency as that of an employee working in office. The performance level is same or even more if compared for this process. The cons include the slackers and the inability of the management to continuously evaluate the employees. The direct communication is considered one of the best to improve business. ROWE is a solution for the existing workforce and for the ones in the mere future which will get more advanced through innovation.

Read more at: 

 http://www.business2community.com/human-resources/pros-and-cons-of-a-results-only-work-environment-rowe-01269975

The pillars of strength for a company lie in the resources and pool of the employees. The infrastructural support and the formation of the structure of an organization are much dependent on the level of employees.  The retention of the employees sets a pathway to all round development of a company. The employees leave for they get a better option somewhere or they are bored with the same pattern of job. The team work may not be that satisfactory and sometimes they are not even engaged with the job designated. A major factor is a wrong terms with the boss. So to retain and develop the structure of the system we need to give them some incentive as well as a proper working and social environment. A way to appreciate for the good job done gives them some boost up in their working process. Moreover there is always a need of settling disputes and identifying the right person for the right job. The managers are always up for it to sustain the working process and to sustain the growth of the company.

Read more at: 

http://www.business2community.com/human-resources/how-to-battle-employee-turnover-01272044

There is an upward trend in the use of big data in the present scenario of the business world. The structured and the unstructured data comprise of the big data. The big data gets analyzed from the market view point and looks for the right time to fetch the right customers. The big data not only helps in sustainable productivity but a development for the employees on an individual levels as well .The use of big data have benefited many sectors in the business and will help more with the combined effect of the modern technology.

Read more at: 

http://www.business2community.com/big-data/big-data-a-big-impact-on-productivity-01274278

The global scene in the job sector changed quite a lot from the past. There has been an increasing trend in the working number of the employees working at home. The technological innovation helped us in getting a rapid spread of business no matter how small or big it is. The self management approach can help us in getting a right pathway to improved business staying back at home. Primarily, there is a need to formulate a proper schedule and getting the allocation of time as per the schedule. The actual job starts when we execute the jobs we planned in paper. A need to stay disciplined and taking breaks at repeated intervals. The efficiency gets high when we mix up our professional life and social life in a right way. There is always a need to realize to know the individual limits to balance the work-life balance.

Read more at: 

 http://www.business2community.com/human-resources/6-tips-for-work-at-home-success-01268111

The key to develop the infrastructure and development of a company ultimately lies in the incorporating the voice of the structure of the company at different levels. It should not only include the voice of the customer and employee of the organization but the voice of market, business and other important factor of a company as well. To improve the customer experience there is always a need of taking into account the voices of the company. The voice of partners in the venture, the voice of the customer in giving feedback, the voice of the employee about the experience, the voice of the business in dealing financial matters and the voice of the market in the competitive scenario are equally important for a sustainable business. The voice of the reason gives an added advantage when the company is at stake. Thus, to maintain the balance of an organization the voice in the process and working of a company is real important.

Read more at: 

 http://www.business2community.com/customer-experience/the-many-voices-of-customer-experience-01271514

There is always a desire to achieve the destinations of our life and with the proper formulation of a development plan the rate of success goes high. There is always a periodic and progressive evaluation at each and every step of the planning process. The pros and cons can be detected and corrected through the process for a desired result. The set of goals are clear, the processes are distinct and the motive of the plan remains constant. The process should serve the ultimate motive and should complement the daily lifestyle of the individual. One has to stay updated and focused on the plan for a perfect execution. In the end the goal is achieved if we abide by what is proposed at the plans on paper.

Read more at: http://www.business2community.com/human-resources/how-to-create-a-personal-development-plan-01264812

The upgradation and integration of the existing technologies have helped the market in gaining up momentum and keeping up the harmony of the social world. With the advanced equipment and technological know how they can boost up the working of the tertiary sector. The world class leaders aims at satisfying the customers so as to mobilize the proper working of the sectors. The implementation of new techniques is to meet the demands of the information technology, software management companies. The step into the next generation lies with the advancement of the technology, increased productivity and to gratify the demand of the customers.

Read more at: 

http://www.cmswire.com/customer-experience/news-you-can-use-wayin-klout-mailjet-more/#EIM

Continuously evolving technology in the healthcare sector is creating immense pressure on the healthcare providing concerns, to meet their highly demanding service quality and financial goals. Organizations are trying to develop step by step connections, by keeping track of all the different stages a patient has to go through, once he enters into the concerned healthcare system. The healthcare industry has been giving a lot of effort in the development of the health information system and big data analytics, in order to improve the healthcare service. As, more and more stages of the healthcare cycle becomes electronically recordable, the easier it becomes to keep track of the patients and their health situations. Read more at: http://healthitanalytics.com/news/health-data-interoperability-requires-patience-persistence

Health care providers, lose track of patients as soon as they relocate from the healthcare facilities. The process of relocating within hospitals is equally complicated for patients. A well-defined IT infrastructure can be used to address both the issues. It is important to match patients with their appropriate health care facilities, by collecting and analyzing the data on the patients’ needs. It will also be possible for healthcare providers to draw valuable insights, by collecting and analyzing data on patient transfer procedures. Hence, we have both big data and data analytics, coming into play, by increasing the operational efficiency, but dampening the revenue earnings of the healthcare industry. Read more at: http://healthitanalytics.com/news/big-data-on-patient-transfers-raises-quality-snags-revenue

Big Data is perceived to be a high tech thing that allows us to gain insights and solve problems like never before. Big Data is processed using brand new computers possessing huge processing power. To utilize data to its full potential, constantly updating systems is necessary. Contrary to our belief that data is a new age concept, data has been in use since a long time as is evident from Willard Brinton’s book Graphic Methods for Presenting Facts published in 1914. Most of the techniques discussed in the book are relevant even today. The only difference between then and now is that the size and availability of data has increased manifold thanks to our growing digital footprint. Big Data is becoming bigger with time but the relevance and use of data remains unchanged. Read more at:https://channels.theinnovationenterprise.com/articles/big-data-its-not-new

The key to achieving better efficiency in CRM is through analytics. CRM will help sales teams to identify leads and retain customers. Marketing teams can use CRM to plan strategies for future. One should keep the following things in mind to successfully leverage CRM data:

(i) Data should be clean and devoid of bad data. Clean, filtered and structured data is essential for gaining meaningful insights.

(ii) Fixing systematic failures and finding ways to improve processes is important. Methods to capture data should not be broken. (iii) Adopting use of data quality tools so that one can use self-service tools and prepare data thus leading to improved productivity with progress of implementation.  

Read more at:http://www.business2community.com/big-data/taking-control-crm-data-01253472