SigmaWay Blog

According to McKinsey reports the research & consulting industry is at the bottom of the list in comparison with other industries when it comes to economic mobility. Previously it took well over a decade for companies to realize that they no longer needed to build their factories near water, still considering water to be their prime source of power but now such similar slow response cannot be afforded with the speed of environmental change being far higher today than at the time electricity was invented.  The 4 possible strategic directions that the industry would take over the next years, adjusting itself to the conditions of today’s economy are: First, Lifting on DIY tools, driven by speed and tech infrastructure. Second, Making sense from ever bigger data, driven by size and tech infrastructure. Third bypass the rational brain, driven by methodology. Fourth tap into consumer collaboration, driven by trust, diversity, innovation and creativity. Read more at: 

When a product is newly launched in the market, product marketing attempts may fail for different reasons. Marketing research is often the first thing cut due to time or resource restrictions when companies develop an idea, whether it's a new product or a redesigned website. Working with marketing research firms can be expensive and time consuming. Some low budget ways to factor a research stage into a project and give the product, idea, or designs much better footing. Firstly conduct an interview for Prospects and Customers. Secondly, run a Content Strategy Survey. Thirdly, Run User Testing on the Website. There are a number of tools that can be used to get feedback on your designs or positioning. In short, market research doesn't have to be expensive or time consuming -- with the right tools, one can have get great insights in a short amount of time. Read more at: 

The blend of social media and customer relationship management referred to as social CRM enhances traditional CRM and engages it with social media which tracks new leads from Twitter and Facebook into the sales funnel. According to Jon Ferrara, CEO of Nimble, realizing the importance of authentic and relevant human connections in business customer relationship management has become an integral part of our lives. Customers nowadays want to connect with the real people they do business with and get delighted and empowered resulting in a renaissance of customer management. Nowadays marketing has gone beyond just driving customers to get the order. Today customers have moved beyond commercials, glossy stick marketing materials and “Slick Willy” sales people. They now can have converse online and expect relevant conversations. Instead of pushing customers to just buy their products social businesses should become a part of the marketing and buyer funnel adding value to those conversations to become trust worthy. Markets are utilizing the new technology today where conversations happen already in public, private and in others various mediums. Companies instead of controlling conversations and employees they should educate and empower both employees and customers. Companies now empower their customer-facing team members to share content and engage on a worldwide basis, and they understand that they are selling to a community comprising influencers, editors, analysts, tech partners, third party developers, value-added resellers etc. empowering, educating and adding value results in success which breeds success.

read more at: http://www.exacttarget.com/blog/how-social-media-and-crm-work-together-successfully/

Today, with the rise of mobile devices and simple health trackers, people will soon be able to analyze their own health data themselves. The proliferation of mobile devices has helped liberate the insights from that huge amount of data organizations are collecting. For years, big data and analytics has been the solitary domain of the enterprise and today there is no shortage of people in analytics space, from traditional enterprise players such as Oracle, IBM, SAP Business Objects, to relative newcomers such as Roambi, Tableau, and Pentaho. While businesses are analyzing big data to make decisions, individuals will soon be able to analyze big data to improve their own lives. Consumer can also choose which fitness band to use to check calories, number of steps, activity level, heart rate, sleep patterns, and so on. With this type of data collection, real time biometrics could help in reaching out alerts to doctor so that it can save lives. New innovations will allow individuals to compare their health metrics to others in similar demographics. Thus, analytics along with the interconnection between mobile device, wearable devices and appliances, we will soon have access to greater insights to improving our health.

Read more at:http://analytics.theiegroup.com/article/53a7f76e3723a85c3a0000a1/The-Health-Tech-Revolution-Will-Turn-All-Of-Us-Into-Big-Data-Wonks

In spite of being important, big data analytics is yet to be deployed successfully by most of the organizations. Many companies are struggling with how to maximize big data, and properly incorporate the results into something substantial. Results of the survey showed that the investment in analytics was growing rapidly. 64.4 percent of those surveyed said that their firm is investing more in analytics. However, just 12.6 percent of respondents said their company has completed several big data projects. One reason that prevents organizations from moving forward despite understanding the benefits of big data analytics, is the shortage of expertise in the field and with such lack of big data skills organizations are reluctant to take the plunge. It is also a major concern to keep sensitive information from the gathered big data, secured. On the basis of Big data analytics businesses should conduct their own research and see what options best fit their needs. However, technological innovation should be pursued to make big data analytics accessible to ordinary business users as without such innovation business could be left behind. Read more at:http://analytics.theiegroup.com/article/53a04cf93723a81d72000021/Is-Big-Data-Just-A-Big-Problem

The impact of big data in health care is tremendous and it has potential impact on every person as well. It helps in the advancement of disease diagnosis and treatment. Big Data is able to determine whether men need to undergo prostate cancer surgery or not, also can assess the risk of heart disease later in life, based on our health status as teenagers. Genomics, the genetic information, aims to discover the basis of heritable traits and understand how genes work to prevent disease and we may soon be able to see Web-based patient profiles that aggregate genomic data with other types of Big Data and produce "risk map" mobile apps that people can download to a smartphone. If it is about the hospital treatment, then also comes the importance of big data which requires the integration of information including admissions, records, nursing, diagnostic imaging, rehabilitation and home care. Researchers around the world are investigating ways to access, analyze and apply Big Data in healthcare. Corporations are looking for ways to use it to support their product development. Moreover, regardless of whether it's how patients are treated in the hospital or how they keep themselves healthy at home, they are learning about, interacting with and embracing Big Data .

Read more at:http://analytics.theiegroup.com/article/53a31b043723a81ea9000096/Making-It-Personal-Why-Everyone-Should-Care-About-Big-Data

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First imitation generates outlook, and potential die hard. Forecast building their first contact with the company should immediately decide that they are in the right place. 2. All consumers are not shaped alike: Some clients price relationships and personal interactions. Others value effectiveness, charge and time savings, soothe and avoid ache. 3. Express company’s price plan in the lot we do. All of our communications with clients must respond two questions: What do they actually purchase from my brand, and why should they procure it from my business? Patrons who are reminding of our business’s rate remain devoted. 4. Do extra than produce our point: We must also speak in traditions to which our buyer is attracted.Supply several channel for consumers to express their opinion. 5. Recognize why clients abscond. Superior CRM shines a limelight on client leaves, probing for ways to advance and evils to repair

Read more at:

http://www.crm-guru.com/

Mobile or portable application testing is both a decisive and a intricate component of mobile function development. It is essential to have a clearly defined and intense mobile testing strategy and structure. The chief mechanism of a mobile application test approach has safety; presentation; usability; and practical and nonfunctional testing across numerous strategy, browsers and platforms. A whole mobile test strategy must include testing across differing system connection speeds and physical areas, as well as tackle the exercise of Wi-Fi, 3G or 4G links. Testing has to tackle such issues as OS optimization, screen brightness and CPU, memory .  Read more at:

http://searchsoftwarequality.techtarget.com/tip/Creating-and-implementing-a-mobile-testing-strategy?asrc=EM_ERU_31171427&utm_medium=EM&utm_source=ERU&utm_campaign=20140704_ERU%20Transmission%20for%2007/04/2014%20(UserUniverse:%20943652)_myka-reports@techtarget.com&src=5268354

One of the most promising trends in IT is the use of data to deliver to individuals- the decade old promise of personalization, which includes delivering the individuals the exact product and services as and when they need them. Nowadays we have a rapidly growing number of choices. Companies and other providers can help us sort these choices by analyzing data on our personal tastes and circumstances combined with analysis of mass data. Personalization increases the prospect of customer loyalty. The time lag between product innovation and commoditization has become shorter.  It establishes a more personal and binding relationship with customers. There are of course dangers. Companies and other data manipulators can use information to harm and some of the information they are gathering is highly private. Although individuals are concerned about their privacy, they are willing to share the most intimate data, if they think that doing so will improve their lives. Many problems need to be sorted out before data driven personalization becomes the norm, but the long term impact of this trend will be better products and services for individuals. Read more at:

http://www.informationweek.in/informationweek/news-analysis/297140/-driven-personalization

WhatsApp and Snapchat being simple and ubiquitous are now the perfect crossroads of mobile and social media. A new study suggests that in spite of forcing the top five global digital platforms namely Google, Apple, Facebook, Amazon and Microsoft to evolve. Apps like Line and WhatsApp have still not been able to reach a massive scale yet. Mobile and social strategies of majority marketers being immature are being unable to utilize the growing opportunities properly and bring a clear return. In reality these messaging apps at the cross road of mobile and social only complicate the challenge according to Thomas Husson. New developments are being made recently to have a frictionless mode of communication but the idea is still new and yet to be successful. Read more at: http://www.cio.com/article/2454370/social-media/are-messaging-apps-the-future-of-social-networking.html

Consumers these days are using social media for communications. Mention of brand names is done in huge numbers among which 76 percent mentions were neutral, 17.6 percent were positive and 5.8 percent were negative. . Majority of the neutral mentions comprises of queries about the company’s process and products.

Apart from increasing engagement, building brand awareness and marketing this study has been found to play a major role in customer service.  The names of companies are mentioned on social media more on weekdays than on weekends. Moreover most posts are mentioned in English followed by French and Spanish. Thus social media is a tool for global communication and social mentions increases exposure. Read more at:http://www.mobilemarketingwatch.com/social-media-equals-modern-day-customer-service-43281/

Social media is successfully a stage for discussion and sharing, motorized by services. One chief use of social media is observance of friends and connections around the world; it is also a platform for clients, investor and workers to speak with one another. We will refer to social media marketing as SMM.SMM is about being present and engaging our target audience directly, but the medium is largely unorganized. In order to prosper we will need a sketch which helps to reach out to the true spectators . Social media gives huge chances to small businesses. The Social Media Examiner online magazine, reports 86% of marketers in 2013 measured social media to be critical for their business with 49% of marketers opting Facebook. As per the firm WebDAM Solutions, 43% of marketers establish clients through LinkedIn, while 52% of marketers originate patrons through Facebook in 2013.

 . Read more at: 

http://www.socialmediatoday.com/content/introduction-social-media-marketing-guide-small-businesses

The Collaboration Software market has become a highly splitter ecosystem. Most of these collaboration platforms provide similar functionalities with features. Hence it often becomes a confusing matter for customers to decide which partnership platform to opt for. The right collaboration platform for business is one which provides influential social networking features and effortlessly integrates into our organization’s traditions, process and policy.1. Aligns with executive approach: to understand that partnership is not only deploying knowledge, but it’s about fixing a civilization within the institute. 2. Marks hurt Points: recognize the key business challenges we are trying to address and consequently continue to estimate the strength of the platform we shortlisted.3. Cost: A Teamwork solution follows diverse value mechanisms and is existing in a range of prices. On the basis of our financial plan and the quantity of user anticipated to use the result, we can prefer an appropriate means.

 .Read more at: http://www.socialmediatoday.com/content/how-choose-best-social-collaboration-platform-your-business

Marketers are now using advanced analytic to spend less and get better results. On average, marketers use four to seven operational systems to interact with customers in areas like social media, mobile, email, display, budgeting/spend planning and campaign planning. The first stage of marketing maturity is getting your data in one place. Next, you begin to develop segments to understand the profile of new customers and their preferred engagement channels. In stage three, then focus on marketing attribution. Then marketers understand what's happened in the past and what's likely to happen in the future. It offers marketers leading indicators of the base of customers, by segment, is about to do next. These answers change the game in retail by seeing customer data light up. Read more at: 

Mostly all customer service providers offer there service through phone calls. It is time consuming and customers have to wait long before they can have a conversation personally. Optus is an Australian Provider in integrated communications and a subsidiary of SingTel, brings in effective action its [24]7's mobile chat capability in Optus mobile app. This application will allow customers to chat with Optus customer care from a mobile phone. It is a very smart choice and it will give personalized service to all consumers. The same user friendly service which they accessed from their laptops and PC's is now available on their phones. It is a brilliant experience for the customers and increases customer satisfaction as it saves a lot of time. The same service should be adapted by other service providers also so that they do not lose their market share. Read more at: www.contactcenterworld.com/view/contact-center-news/optus-makes-customer-service-brilliant-with-247s-chat-in-the-optus-mobile-app.aspx

Nuance communications is one of the world's biggest providers of voice and language solutions to many businesses and consumers. Its applications experienced by millions of people. To streamline customer authentication and fight fraud at the same time it has partnered with TRUSTID which is a provider in contact center authentication technology. Nuance Voice Biometrics uses a technique to detect unique characteristics of a person's voice and creates a voiceprint which is used for future reference. It replaces the intrusive questions often asked and saves time. Contact centers that uses TRUSTID and Nuance in combination can see greater reduction in time taken on a call, operation cost and strengthening of security. Read more at: http://www.contactcenterworld.com/view/contact-center-news/nuance-and-trustid-partner-to-help-contact-centers-streamline-customer.aspx

The first step towards managing the call volume peaks is identifying the patterns. Some of the several tips are as follows: The fewer variances available on the desktop like emails, printers, office suites the better standardized it is. It reduces variances which may cause problems with updates which ultimately lead to call spikes. The second most important thing is to be better placed in your environment i.e. to keep call center agents well informed about their tasks and coach specific agents on specific skills. Lastly, the most important aspect is to design an efficient action plan containing a trigger point which could easily signal when the plan should go into effect. Read more at: http://blog.inovasolutions.com/2014/surviving-call-center-peaks-and-valleys-part-2-managing-call-volume-peaks

With the advent of web and social media the speed of the evolution of language has increased dramatically. There are many contributing factors to language that affect the changes. Big data takes linguistics to the next level and the technology like Hadoop helps in assisting interested parties in gaining deeper and clearer insights into linguistics. The reasons why Linguistics should be understand are that- Firstly, to benefit from the insights into linguistics provided by big data whether it may be vocabulary or grammar or something else. Secondly, today's technology continues to develop and improve, the use of voice commands for phones, TV's and game systems is going to increase and it's more important that developers understand the language people will be speaking to their devices in order to ensure the responsiveness. Big data will greatly enhance their ability to provide such speech oriented aspects. Thirdly, in case of learning a language and the way it is learned, understanding of linguistics matters a lot. Finally, to understand the past and looking to the future, it is again important to understand linguistics. With big data technology, the huge amount of data and information can be gathered and used to provide better insights into the past and future of language. Read more at:http://analytics.theiegroup.com/article/53bd6b6d3723a864d8000023/The-Impact-Of-Big-Data-On-Linguistics

Despite having the technological advancements which makes the process of job finding easier and user friendly, the whole thing is not so easy and in many cases it's more complicated. Here comes the role of Big Data which is now making its way into the field of recruitment and helps recruiters to find best people for the right positions. Some companies receive thousands of resumes for a single post and with such a huge number of resumes, companies are engaging in people analytics, applying big data analytics practices to a field of prospective job seekers. Many businesses build their own resumes of candidates by identifying details from people's social media profiles on Facebook, LinkedIn, Twitter, and other sites. From these profiles, companies use big data to identify patterns of behavior, interests, skills and attitudes that they are qualifying factors for current and future job openings. So, job seekers need to manage their profiles to get a job. But, as a negative impact, there are concerns over relying on it too much and as a matter of fact a heavy use of big data also takes factors like race, gender, and religion out of the equation. However, despite the drawbacks big data is of vital importance and job seekers should put themselves in a position to take advantage of big data and utilize it to get noticed.

Read more at:http://analytics.theiegroup.com/article/53b522e83723a80d7e000065/The-Modern-Job-Hunt-How-to-Beat-the-Big-Data-System

In today's world data is not only growing at a very fast rate but it is also being accessed and processed at unprecedented rate. So now, businesses have to focus on the velocity of Big Data, acting on it with precision for real-time results. This is where Fast Data comes in. Fast Data can provide real-time insights from events as and when they take place and help to make a decision at that place and point in time. Fast Data is complementary to Big Data for managing large quantities of real-time data. There are many examples of why Fast Data is becoming increasingly important. In a telecom industry, a Fast Data approach can help telecoms manage resources more effectively. In the financial services industry, Fast Data is using event correlation to contextualize available financial data. In retail industry, customer service centers are using Fast Data for click-stream analysis and customer experience management. Healthcare is another area where Fast Data holds huge potential. Read more at:

http://www.informationweek.in/informationweek/perspective/296992/speeding-business-transformation-fast