SigmaWay Blog

AI is redefining the way oncologists look at cancer treatments.Deep learning has proven useful in understanding the trajectory of tumors in the distinctive case of cancers . According to two doctors,AI is making its mark in the healthcare industry.CNN(convoluted neural networks) have been trained to recognize and categorize cancers.CNN is used to diagnose tumor volume and segment tumor with higher precision. They have an advantage over semi-automatic methods,because the former can independently identify common features. Studying and interpretation of sample slides are slow and unreliable. DNN can be used to quicken the process and give robust results.A deep learning model teaches itself and becomes more accurate as it studies clinical data so it can predefine the form that a tumor will take.AI in healthcare has revolutionized diagnostic methods that aid better treatment.

Read more at: https://www.aiin.healthcare/topics/research/5-ways-ai-being-used-advance-cancer-research

In the words of Favio Vazquez, “Data Science is not just knowing some programming languages,math,statistics and having domain knowledge.’’Data science enables a person to evaluate the data and predict the present and future of the world. The solution to the optimization problems must add value to the business or organization. Mastering the craft is what it takes to be a successful data scientist. Having a good knowledge of statistics or math is never enough; practicing hard so that one can apply the tools to solve real business problem is the key. Interpretation is an important part of data science. Through modeling, we can decode the complex data and transform it into something useful and simple. Finally questioning and analyzing our understanding make us better learners.  Read more at: https://medium.com/swlh/the-3-biggest-mistakes-on-learning-data-science-f782e1a8abec

Apart from breaking the internet and keeping people entertained, memes play an important role in social media marketing. Correct memes make businesses socially relevant. However before using memes one must become familiar with it and know the proper use. Misusing a meme can have an exact opposite impact on the business. Identifying the target audience is another important factor. It is futile to use those memes that customers cannot relate to.  Memes should be used sparingly- they should help enhance the content of the company on social media.Creating original memes instead of sharing the popular ones can help promote the brand more effectively. Hence memes can be a great idea for social media marketing if used in the right way. Making audiences laugh and keeping them satisfied can help build customers’ trust on the brand and hence the company.Read more at: https://www.business2community.com/social-media/how-to-use-memes-in-your-social-media-marketing-02208299

With Google describing it as “Intelligence exhibited by machines’’, Artificial Intelligence (AI) is the ability of a machine to think and learn smartly like humans. With its extensive use in business, industries, healthcare, it has become an indispensable part of our lives, making it fun and easy. With the world pacing rapidly, can we think of day in our lives without a Google assistant or a Siri or an Amazon Alexa? AI has the potential of bringing about changes and development that is beyond human imagination. However it remains highly doubtful if AI can solve issues like poverty and epidemics. AI can be a potential job destroyer boosting unemployment and inequality. Having said that, we should remember that nothing can beat human understanding and problem solving skills. Afterall we live in a world where relationship is the priority. By keeping us updated and gaining the necessary knowledge we can definitely survive in a world of transformational change! Read more at: https://www.business2community.com/strategy/artificial-intelligence-disruption-or-opportunity-02175867

    Considering how stubborn established companies are with their business operations, introducing Machine Learning which will bring a difference in business environments and in how people work, is extremely difficult. Data Science, AI and Machine Learning are different concepts where Machine Learning helps the other two prosper. It is a means of programming an algorithm wherein businesses feed in examples of real data. According to Maxim Scherbak, the author of this article, the new task for ML-driven organizations is preparing data for Machine Learning models. This implies that it will make Business Analysts different rather than making them redundant. For successful implementation of Machine Learning algorithms (which are mostly viewed as black boxes) they need to be backed by thorough testing. Leaving rule based approaches behind, businesses need to learn to trust these algorithms to shine in the era of AI. 

Read more at: https://towardsdatascience.com/when-business-analytics-meets-machine-learning-10ecaada9d8

A/B testing (also known as Split testing or bucket testing) is mostly used by websites and mobile apps as an effective data based method to test and compare alternatives wherein one variant’s significantly better performance proves its efficacy and suggests its implementation. To run A/B test, after deciding the objective, the variants of the landing page are to be determined, where the variations should differ only in the element that is to be tested. The test, then needs to be performed to compare how the users respond to the variations followed by reviewing the results and making changes based on the results. Some of the benefits of A/B testing to mobile developers are higher conversion rates, analysis of engagement metrics, decision making based on data and statistics, ability to view app store experience from user’s point of view, better use of resources, insights into customer behavior, etc. Ultimately A/B testing makes businesses improve if they run multiple experiments and understand their users’ behavior.  

Read More at: https://splitmetrics.com/resources/what-is-ab-testing-and-why-it-matters-for-mobile-developers/

A revolution is being brought up in the organizations for process improvement with lean thinking. Lean principles stress on continuous improvement, respect for people and utmost care of customer. A Lean management offers guidance and ensures optimization of the entire organizational system for value delivery. A shift in the mindset of the management principle from a supervisor to a coach, whose prime motto is to reach the goal (maximizing delivery of value to the customer) keeping the Lean principles in mind, encourages employees to work on their skill set, put forth smart opinions for sustainable and competitive growth and make successful leaders for the organization who would carry forward the legacy. The main requirements for making lean leadership work is the presence of trust and transparency. Hence, recognition of team members, putting emphasis on culture and abiding by principles can increase success of the organization several folds, both now and in future. Read more at: http://www.aleanjourney.com/2019/06/lean-quote-enhance-learning-by-doing.html

Last fifty years have seen great advancements in the medical field but along with it came hand in hand the errors in interpretation of medical scan reports, with 2% false positive rates and 25% false negative rates. AI, however, has come forth for rescue. While there have been arguments that deep learning would replace radiologists soon now, it is nothing more than a myth. With deep learning, the doctors would be able to detect the problems quickly and operate accordingly. One example is Zebra Medical Vision which has helped doctors for five years now in making the right decisions by developing deep learning algorithms for interpretation of medical images and working with data. It will help automate every visual aspect of medicine, help doctors by giving them a second opinion and also provide assistance and augmentation in case of lack of any skill. With such feedbacks, the probability of correct diagnosis increases many folds. The augmentation of Artificial Intelligence in the medical fields will be revolutionary. Read more at: https://www.forbes.com/sites/gilpress/2019/04/22/ai-startup-zebra-medical-vision-enlists-deep-learning-to-save-lives/#68aa9baa1035

With the advancement of technology, the advancement in the hacking sector has also taken place. All types of data are being hacked and misused. To solve this problem, biometrics have come into the play. Smart phones already have finger print and face and voice recognition facilities. These features will now come in the financial sector which would disable hacking or duplication (as can be done with ids and passwords) and hence keeps the data safe. The recent big problem of hacking of the ATMs can be curbed using the biometric technology. Beyond physical characteristics, behavioral biometrics can also track how a consumer swipes a mobile screen or uses a keyboard and recognize fraudulent activities. However, the institutions are not that flexible in terms of adopting the new technology due to coordination problems. The customers, on the other hand, are keen to use this new technology which keeps them safe. Read more at: https://finance.toolbox.com/article/biometrics-play-growing-role-in-security-and-convenience-for-financial-services

These days people find ways to use coupons were ever is possible especially on online delivery through food apps, buying any products through eCommerce apps etc. Its one of the best strategy used by any companies these days. By using coupons the consumer have a mental satisfaction that they receive cheap products and this lead to the loyalty towards the company. As today's time is a technology time so to avail coupons is very easy especially through your mobile phones, anyone any where can use it. Companies find various ways to attract them with their new offers, advertising through shows, banner ads on bill boards etc which leads to increase of sale.

Read more at : https://www.business2community.com/marketing/6-ways-to-improve-your-coupon-marketing-strategy-and-increase-sales-02192134

Branding is always will be the most crucial part of any business. These days everyone emphasis on the branding and how it should be different from their competitors. People are now hiring employees who have deep understanding about the market scenario, understanding their products, ideas, goals and values. But a brand becomes successful when the company has its own values, mission, vision, have motivated employees and open to ideas.

Read more at :  https://www.business2community.com/branding/the-importance-of-internal-branding-02192346

Email is one of the fastest form of communication that is done of daily bases. Mostly its done for business oriented, promotional activities, newsletter etc. The message in email should always be clear and precise so that the message is conveyed properly to the receiver and their is no miss communication. They are various forms of email marketing is used as a welcome, invites, business proposals etc. 

Read more at : https://www.business2community.com/email-marketing/4-essential-templates-to-jumpstart-your-email-marketing-02192277

Leadership can only be done through a dialogue. The way two people interact with each other clearly understands the who has the leadership quality. Leaders grow when the people under him/her grows as they are highly motivated, positive, collaborative, for them their leader is a solution provider etc. Leaders should be an inspiration not an authoritative person who just commands.

Read more at: https://www.business2community.com/communications/leadership-tip-learn-to-talk-with-people-not-at-them-02192035

Email marketing is one of the oldest form of marketing. It always have innovative strategy to engage the customers like how Zomato or Swiggy does it. They always find the ways to engage their customers by giving them new offers, remembering their customers birthday or by telling the frequent dish ordered by the customers. It is the cost effective approach and less manpower involved but the reach is highly effective.

Read at more: https://www.business2community.com/email-marketing/email-newsletter-ideas-you-can-use-to-engage-your-readers-02188624

Customers are loyal towards brand depends upon the experience. These days they are a lot of options for a customer to move towards different brands  depending upon their  of experience, quality, price etc. It highly depends on the brand how they retain their customer by understanding their needs, buying strategy etc.

Read more at: https://www.business2community.com/customer-experience/what-are-the-different-types-of-loyal-customers-02188814

Marketing is the front face of a company which leads to brand recognition and customer buying tendency. These days most of the company is thinking of cost benefit strategies especially investing to have inhouse agency or  outsource it. They are big media agencies in the market who are expert in creating the advertisement but they charge heavily while the inhouse marketer where's different hats to execute the task. Cost, productivity, area of expertize etc are some factors on which the company decides where to invest.

Read more at: https://www.business2community.com/marketing/who-should-you-hire-first-marketer-or-agency-02189024

Branding is an experience that hits the mind of the consumer and remains in the sub conscious. The customer recalls the experience what they have experienced with the company/product and tend to be loyal to the company. Even if there is a change in the mergers or acquisition the consumer will always remember the experiences and be loyal towards the brand.

Read more at: www.forbesindia.com/blog/marketing-and-branding/how-to-build-a-brand/

In today’s world, where technology is playing an important role, most of us fear about future. It has been noticed how robots have already stated taking place of humans resulting in humans to lose their jobs. Not only in factories but robots have also taken over sports, medicine and more. However, we humans do have some skills that is tough for robots to beat us in. Below are few of them:

1. Creativity: A piece of art, music, a new recipe and more reflects our creativity. Thus, even though robots can replicate what already exist, it still fails to create something new.
2. Physical Skills: There are some routine jobs which needs to be done quickly and involve out flexible physical skills. Though robots are developing yet they haven’t reached the stage where they could help us in doing our routines.
3. Empathy: Now a days, robots can successfully analyse our emotions but a small change of ton still confuses the program. That empathy, caring nature is still missing.
4. Flexibility: Few decisions are needed to be made from our gut feeling. However, robots miss that. They are only able to make decisions from the data that they have read.
5. Technical Maintenance: Robots are still machines. They require planning, designing, implementation and management. These skills can only be provided by humans. Maintenance can only be done by humans. 

In the end, even though robots can take over few of our jobs, still they will always work under us rather than against us. 

Read more at https://www.techworm.net/2018/08/jobs-robots-will-take-from-humans.html

Advertisement is one of the major ways through which businesses can attract customers. A lot of money and time is invested in order to create ads. However, these days a helping hand has come for rescue and is successfully able to attract customers by presenting customized ads. Machine Learning Algorithms, Artificial Intelligence and Deep Learning have come into play. With the help of these technologies, customized ads can be created based on the current searches done by customer. For example, you recently searched for “affordable mobile phones”. These learning algorithms tracks it down and soon starts displaying mobile phones ads presented by various companies. Other than that, Data Mining also plays an important role in this. Among various data that is available on world wide web, data mining algorithms browser and stores valuable data. 

Read more about this at https://www.techworm.net/2018/06/how-machine-learning-algorithms-help-businesses-target-their-ads.html

Innovations and Inventions do not stop for anyone. They are always surprising us with something new. Due to them, the world is moving towards future at a tremendous pace. Artificial Intelligence, Machine Learning and more are taking over various jobs and easing our life. 

Following are the most astonishing tech inventions of 2018:

1. Crypto Anchors: They are digital footprints that helps to check product’s authenticity. They can either be codes or small computers embedded in a product and linked with blockchain.
2. Omron Robots: Omron Robots are robots that are gradually taking place of factory workers. They not only lift heavy objects but also move at a rapid speed and can freely navigate the environment. 
3. Myo Armband: This can be used both in video games and during surgeries. They hold the sensors in place.
4. AI Microscopes: They found their application in studying underwater life. They can monitor sea creatures 24x7 providing us important data.
5. Earprint: It is a new biometric identification device what send sounds to one’s ear. This sound is echoed back and this echo is different for every person.
6. Online Supermarket: Online market is the major attraction for everyone. Sit at one place and order from anywhere makes our lives easy. Though this is not new but it has gain more attention.

Read more at https://www.techworm.net/2018/07/most-astonishing-tech-inventions-2018.html