Customer relationship management (CRM) plays an important role in the sales department.
The B2B CRM features include:
1. Vast lead development:-this feature allows easy delivery to build a strong relationship between the customer and the company.
2. Provides a platform for multiple decision makers rather than creating separate records for each individual.
3. It helps to deal with the complexities of sale processes.
Customer-related data aren't a tool to generate an advanced client experience. In B2B, customer-related data are more essential, because each client relationship is special and complicated. B2B relationships involve in multiple customer contacts, as well as the company. Compared to B2C, B2B customers' needs are more complicated and require knowledge. Enterprises can leverage data to enhance support through proactive customer service. In the B2B world, client data enhances customer service by enabling deeper knowledge. For more read: http://data-informed.com/how-to-use-customer-data-to-strengthen-b2b-client-relationships/
SEO is very important for any business to succeed online and B2B companies are no exception. Some B2B companies find hard to decide which SEO strategies they should adopt. Nicole Boyer (a valued contributor to Business 2 Community) writes in her article about some of the best features of SEO available for any B2B digital marketing campaign. Read more about the difference between an SEO strategy for B2B and B2C on: http://www.business2community.com/b2b-marketing/features-seo-b2b-digital-marketing-campaigns-01539946#b1oSCmKmi6BhRfCg.97