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B2B v/s B2C CRM solutions

Customer relationship management (CRM) plays an important role in the sales department. 

The B2B CRM features include:

1. Vast lead development:-this feature allows easy delivery to build a strong relationship between the customer and the company.

2. Provides a platform for multiple decision makers rather than creating separate records for each individual.

3. It helps to deal with the complexities of sale processes.

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