Every financial and social interaction includes credit information, current & past borrowing behaviors and the ups & downs of a company's cash flow. Nowadays, business owner obtains an alternative loan based on data stream which is easier. Lenders look at many things when assessing the total collection of data from a business:
• Marketing data
• Omni-channel content creation and
• Social media activity, content, shares and interactions
These factors will help in creating opportunities for short term loans and other types of business lending.