SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

7 Ways to avoid Social Media Marketing Mishaps

Social Media is a powerful marketing tool. However, a social media marketing mess can turn out to be costly. Here are the top 7 tips avoid mistakes.

1. A little money should be spent to broaden social media reach and to target specific consumer groups.

2. Choosing the right social media platform is important. 

3. Know the target audience well.

4. Take expert help because attractive content is the key.

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Business get funded by Big Data

Every financial and social interaction includes credit information, current & past borrowing behaviors and the ups & downs of a company's cash flow. Nowadays, business owner obtains an alternative loan based on data stream which is easier. Lenders look at many things when assessing the total collection of data from a business:

• Marketing data

• Omni-channel content creation and 

• Social media activity, content, shares and interactions

These factors will help in creating opportunities for short term loans and other types of business lending

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