SigmaWay Blog

According to Adweek, "the millennial generation and its millennial mindset understand its powers as consumers, as workers and as future leaders". Seth Chatterley in his article on business2community.com discussed about the various techniques one needs to remember in case of marketing to millennials and they are as follows:

• Giving brands credit.
• Mobile technique.
• Blogs are trusted sources.
• Moving pictures.
• Apple devices.
• Offer them value.
• Ensure honesty in content and community.

Read more at: http://www.business2community.com/digital-marketing/7-things-remember-marketing-millennials-01267636

The modern era is a digital one and it's often heard that if someone isn't digitizing his organization then he would perhaps lose his competitive edge.  The structure of an enterprise plays a crucial role in digitization. This structure and strategy ensures whether the resources are successfully assigned and also that the company is moving in the right direction. Various firms are arranged into vertical aligned business which poses severe challenges for them and hence nowadays digital transformation team arranges them horizontally to generate beneficial impact for the organization. In spite of several disadvantages, the digital business presents a new set of scopes and opportunities. It is not only cultural transformation but also a technical one. 

To know more about digital transformation, please follow the link: https://channels.theinnovationenterprise.com/articles/7501-digital-transformation-the-ftse-way

Millennials are the young adult between the age group of 18-34 years and according to reports total buying power will fetch $1.3trillion annually.  Millennials are diverse in terms of attitude, behavior and language, due to which marketers are facing problem in targeting them. According to Sujan Patel (Entrepreneur and Marketer, VP of Marketing at When I Work), there are some common characteristics shared by all of them. He discussed some tips on targeting millennials, they are:
• You should have an attractive mobile marketing
• Target social groups, instead of life stages
• Be relevant and engaging
To know more about these tips, please follow this link: http://www.entrepreneur.com/article/246199