Facebook has launched a safety check that helps people to tell their friends and family that they are safe. This is really helpful in sharing safety information on natural disasters like tsunami, earthquake or any man-made disasters. To know more, please read the article by The Hindu: - http://www.thehindu.com/news/national/kerala/ec-to-keep-tabs-on-social-media/article8488260.ece
In today's world, particularly in urban and semi-urban areas, social media and networking sites have become very strong mediums of communication. The Election commission of India is keen to know the nature of the campaign on these sites and if the candidates are trying to spread hatred, lies or anything with communal overtones through these mediums. To more please read the article by The Hindu: -
http://www.thehindu.com/news/national/kerala/ec-to-keep-tabs-on-social-media/article8488260.ece
Today social media marketing works in coupled with different business procedures. It is a powerful platform that can boost a business's bottom line. The author writes about some steps to create a social media marketing strategy that resonates with the target audience. They are: 1. Establish Goals, 2. Audit Existing Social Medial Connect 3. Build Your Online Identity From Ground Up , 4. Connect With Industry Experts And Influencers To Increase Followers, 5. Create an Engaging Editorial Calendar, 6. Trace The Reach Of Your Social Media Campaigns, and 7. Build On Your Strengths For more read : http://www.searchenginepeople.com/blog/16043-social-media-marketing-strategy.html
CRM is needed to take decision about important marketing strategies. CRM technology is always evolving and CRM system support sales, marketing and other key functions. But, nowadays, business can grow by optimizing CRM. The following six features will ensure optimizing CRM technology and will help in the growth of business. They are - Email Marketing Integration, Campaign Management, Application of Analytics, Lead Generation Tracking, Customization of CRM software and Software that helps to create client lists. Read more at: http://it.toolbox.com/blogs/insidecrm/6-marketing-features-for-crm-software-73171
The U.S. Department of Homeland Security (DHS) recently highlighted some new cybersecurity technologies that may have potential as commercial products. Some of them are - REnigma, Socrates, PcapDB, etc. To know more, please read the article by Tim Greene (covers security and keeps an eye on Microsoft for Network World): - http://www.networkworld.com/article/3056624/security/8-cyber-security-technologies-dhs-is-trying-to-commercialize.html
Social media platforms have become more established in society, and so its adoption and acceptance in social work have also become normal. It is important, therefore, that newly qualified social workers are encouraged to nurture their digital skills and consider the moral implications of using social media as an engagement tool. Social workers should communicate through social media more effectively. To know more, please the article by Denise Turner (An associate tutor and PhD student in the school of education and social work at the university of Sussex): - http://www.theguardian.com/social-care-network/2016/apr/07/social-workers-social-media
When we invest without using Twitter, LinkedIn and other social media, we are making a mistake that could deprive us of potential profits. Author "Brain D. Egger" recommended that we don't have to be a 'master of the universe' to know which social media tools can improve our research. o Twitter: - Financial bloggers and analysts use Twitter to let people know what they are thinking about stocks and news events. And there are cases where news break first for investors for social media. So, social media can be a way of becoming aware of what's happening in real time or the news becomes stale. Read more at: http://www.blackenterprise.com/money/how-social-media-tools-can-make-you-a-smarter-investor/
Cyber-attacks are a threat to businesses today. The need for better cybersecurity, along with the responsibility to safeguard the client and firm information from the risk of loss from cyber attack, has been the focus of considerable discussion by law firms. Almost all law firms of any size or legal specialization have in their custody and control sensitive client and firm-business information. Here are some tips shown in a recent conference: Use two-factor authentication: - Two factor authentication is a popular and effective way to protect the security of online accounts.
To know more please read the article by David Lat (Founder and managing editor of Above the law): -http://abovethelaw.com/2016/04/7-cybersecurity-tips-for-lawyers/?rf=1
The crucial issue with social networking marketing is that there is no shared factor to quantify its ROI. In view of this, the viability of online networking has been measured haphazardly, best case scenario, and not at all in some cases. Five steps to measure the effectiveness of social media efforts:1. Identify key performance indicators (KPIs) 2. Align social media goals with business objectives
3. Set up Google Analytics to track conversions
4. Assign values to KPIs
5. Benchmark against competitors
For more read: http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms
The most common hurdle for healthcare organizations with data analytics programs is consistent information from unique sources. An enterprise resource planning (ERP) can manage operational staff data, but cannot store patient-care related data, and therefore conducting a financial analysis of a patient care requires some imagination. If the analysis involves a nursing unit, the study may include clinical, operational staff data captured from the ERP such as shift worked, number of shifts worked for the current pay period, temporary or permanent resource status, educational background and professional credential levels. Linking this data to patient care data may require the shift date, patient bed assignment and other data elements. This type of analysis would only be possible on second- and third-generation data systems that can process different data languages for analysis and research. Read more at : http://healthitanalytics.com/news/goals-and-guidance-are-key-to-healthcare-big-data-analytics
More than half of all projects aren't completed within budget or on time. An analytics initiative can fail for a variety of factors: First, there are misconceptions about analytics. It's also not about data. Rather, it's a way to predict future strategies and support decision-making. Second, analytic projects fail when the data quality is inferior. Third, states and localities suffer from a talent shortage when it comes to finding people who can successfully run an analytics project in the public sector. Last, measuring the impact of analytics in government is more complex than in the private sector. For more read: http://www.governing.com/columns/tech-talk/gov-data-analytics-failure.html
Data and analytics capabilities have become a top priority for businesses. Many organizations use the discipline to gain a competitive advantage and improve the customer experience. Nowadays, organizations place a high value on data and analytics. Read more at: http://www.emarketer.com/Article/Marketers-Analytics-Strategies-Extend-C-Suite/1013901
Customer satisfaction is important for any business. In a competitive market, companies must listen to customers. From app ratings to net promoter scores (NPS), the customers are the real hero. So, it is important to know what customers are thinking about your app and your service as a whole. Read more at: http://www.business2community.com/customer-experience/measuring-customer-satisfaction-mobile-world-01546487#4EQRbxq4ojlpH9YF.97
Social media feeds can provide a real time understanding of the current scenario. Even in high school context, social media can play an important part. Terror strike at school to suicide, trauma, we can surely defend them if we have subsequent update of malicious activity near school premises. Collecting students' online data isn't the only option. School boards in Canada employ a number of methods to tackle the issue of safety in schools. A safety monitor is essentially a trusted person students can come to if they have a problem. But poking nose into student’s wall or social platform is a choice of ethical issues. To read, follow: http://www.cbc.ca/news/canada/canadian-school-safety-social-media-monitoring-1.3479718
Social media is becoming valuable for law enforcement professionals, both in crime prevention and investigation. Use of social media is becoming important, but the question is how exactly it is being utilized to optimal effect in criminal investigations. It looks at current Law Enforcement practices and processes. This changed the landscape over the last few years. According to a study, there are more than 8200 likes on an average in any Police department's Facebook page which helps the officers to connect with the community. Read more at: http://www.weau.com/home/headlines/Importance-of-social-media-in-law-enforcement-373027831.html
Restaurants wants to get involved with their customers; so they use social media tools to get more patrons walking through their doors. Adding Facebook to marketing mix increase awareness about the restaurant, generate motivated engagement with food etc. Some important Facebook marketing tools are: - # Facebook marketing – It provides an opportunity for dining establishments to connect with their clientele.
# Cover Picture - Include delicious photos of food, or people having a good time enjoying a meal with friends. We could change our cover image whenever we have a menu change, and market the new items or specials.
Page Tabs - Use the tabs on Facebook Page to entice people to visit eatery. The first four tabs are important. They are - : photos of food, locations, food deals and featured menu items. Read more at: target=_blankhttp://www.singleplatform.com/blog/2016/2/26/8-ways-restaurants-should-use-social-media
The IVR system bears a very diversifying opinion among companies. Some who favors it, does so because according to them it improves call center performance, improving brand perception and a few companies believe that IVR systems enhance profitability. Those companies who do not favor the system does so because they believe that the system is too difficult to implement, it is too expensive or can't action results. A large number of companies feel that customers don’t like the IVR system. Companies who still have a misconception about the utility of the system and is not accustomed to the advanced IVR technology is, therefore, unaware of the fact that IVR systems can actually give profit through real-time analysis of data and customer alerts generated by voice-to-text services. Read more at: https://www.callcentrehelper.com/companies-avoid-ivr-surveys-because-%E2%80%98customers-don%E2%80%99t-like-them%E2%80%99-15319.htm
Social media is one of the best ways for campaign managers, political analysts, news outlets or even marketers to understand and take action based on public sentiment about each candidate. Political candidates are using social primarily as a means to push mass messaging. They haven't harnessed social expanding potential to proactively join millions of relevant conversations. Candidates are also investing in talented team dedicated to publishing original content on multiple channels like using Snapchat for elections. To know more, please read the article by Monica Jacquez (Reporter) at: target=_blankhttp://www.kionrightnow.com/news/local-news/social-media-plays-vital-role-in-2016-presidential-race/38537622
A business must know their audience. The risk starts when a business does not have customer insight, disorganized measurement systems. According to a research, more than half of direct traffic comes from organic search, but due to browser issues, Google may not be able to detect this. It's important to accurately pinpoint the traffic's source and medium (organic search (organic), cost-per-click paid search (CPC), and web referral (referral)). To know about referral traffic, read : http://www.skyword.com/contentstandard/enterprise-marketing/how-to-deal-with-direct-traffic-source-data-in-your-content-analytics/
As client information volumes grow, more advertisers depend on predictive analytics programming to focus on their clients. With predictive analytics, advertisers use information science-based strategies to segment databases. Then they figure out which practices and properties of an organization are measurable, and after that identify a pool of eminent clients that match those qualities. Predictive analytics are truly encouraging on the grounds that can begin taking the advanced non-verbal communication and particular practices and utilize that to manage advertising venture. Read more at: http://searchcrm.techtarget.com/feature/Predictive-marketing-tools-trump-old-fashioned-gut-feel