SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

New predictive modelling techniques

Nowadays, we hear about data science technologies like machine learning and data modelling. But, now new cloud services for machine learning is gaining importance and more do-it-yourself (DIY) tools will emerge for sectors like financial services, healthcare or retail, predictive sales or marketing. Read more at: http://www.business2community.com/b2b-marketing/diy-predictive-modeling-pitfalls-opportunities-01527315#PHERr4OuiDd4QyeJ.97

 

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Helping B2Bs by using Data in Predictive Analytics

Predictive marketing uses machine learning to deliver more accurate insights to encourage sales. The primary objectives are measuring customer behavior and audience insights, campaign effectiveness, calculating and improving customer lifetime value and customer retention. Predictive analysis can achieve these goals by learning from patterns within the data that are derived from customer touch points. Read more at: http://www.emarketer.com/Article/Using-Data-Predictive-Analytics-Helps-B2Bs-Throughout-Funnel/1013868

 

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Transforming Supply Chain Management by Big Data And Analytics

Supply chain management is a field where Big Data and analytics have many applications. Organizations apply big data analytics in supply chain management. Supply chains have been driven by statistics and quantifiable performance indicators. But the sort of analytics, which are really revolutionizing industry today are real time analytics. Traditional data monitoring involves sales and order tracking and point of sales data. It is now being supplemented with weather, events and news, with the aim being to create insights in the short term. For more read the article written by Bernard Marr (contributor) : http://www.forbes.com/sites/bernardmarr/2016/04/22/how-big-data-and-analytics-are-transforming-supply-chain-management/#5c0319b44c2d

 

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Big Data Analytics : A useful security tool

Big data analytics is a useful instrument for empowering organizations to become more resilient in the face of increasing cyber-attacks, according to a software market analyst and IT consultant. Attackers inject malcode into genuine processes by process hollowing and install deception techniques. They send data outside an organization. Analysis of security log data and other security system data provides useful insight for improving organizations' cyber defense capability. For more read the article written by Warwick Ashford (security editor) : http://www.computerweekly.com/news/450288411/Big-data-analytics-a-useful-security-tool-says-analyst

 

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You need be “Agile” to enhance passenger safety in air

Agile is one of the most trending topic in organizational section. Agile project management mostly covers process development, value enhancement and to facilitate a process team engagement is in focus point. But do we ever imagine that one day Transportation Security Administration will follow agile waterfall process to identify the possible threats and nullify them through an automated process governed by agile methodology. With emerging and advancing threats to airport and aviation security, TSA identified the imperative to bring in an "application development team" to move Secure Flight toward a more agile development cycle. Not only that TSA is deploying identity-matching system it uses to crosscheck passengers with government watch lists for suspected terrorists or other possible threats to aviation prior to their boarding an aircraft. TSA is currently focusing on faster development cycles, enhanced name matching, improved reporting and data analytics, automated and consistent system builds and cloud infrastructure.

To read follow: http://fedscoop.com/tsa-eyes-agile-flight-screening-it

 

 

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Grow your business online

A decade ago Google is the only platform predominantly present in the digital media section. It was the only online business development platform. Later on Facebook developed their simpler interface and using their huge popularity and reach finally put a step on the market. Clara Shih, who founded an enterprise software company called Hearsay Social in 2009 and serves on the board of Starbucks, uses her book as a plea and a guide to help business executives and professionals become productively involved in their firm’s social business and digital strategy. She has eventually analysed all the red flags, opportunity and diversity in this digital media section and how online PR, social media and mobile messaging empowers every business enterprise. To know more about her entrepreneurial insight, follow: http://www.forbes.com/sites/kathleenchaykowski/2016/04/26/why-social-media-is-everyones-business-yours-included/#1bfc33753214

 

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Facebook is turning into open source company

Facebook is a company which is not exactly providing an open source software but delivering all those services in open source platform. According to the company they are believer in knowledge sharing and once they open their processes it will be good to design better model and more efficient perspective. Talented engineers will provide more and more inputs and it will make their recruitment process easier. Although the company is still not sharing any sensitive data, analytics processes and algorithms not because it will violate data security norms but it may create an integration problem as Facebook has a huge database. 12 years back Facebook started with an idea to use open source software to develop their own product and services and later they will make it available for open source development following the Google’s methodology.  

To read, follow: http://www.forbes.com/sites/roberthof/2016/04/15/inside-facebooks-open-source-machine/#269823766e99

 

 

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Let’s deploy hackers to secure our cyber space

Cyber security and hacking are two completely hostile terms. So if we can incorporate highly skilled hackers with the cyber security system, we can easily nullify future threats. Hackers are considered as taboos and most of the institutes are reluctant to give proper training on cyber security program. It is high time to deploy skilled people in this platform. IT professionals can’t just be re-branded as security professionals. Cyber security requires a trained mind-set, the ability to think about defense and offense. Not only that we need to develop our course dimensions and engage every resources to fight against up growing treats in cyber space.  

 

To read, follow: http://www.wsj.com/articles/hackers-can-be-our-cybersecurity-allies-1459115652

 

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Developments in the field of Artificial Intelligence

The future of AI is filled with amazing opportunities. Alan Turing designed the Turing machine about a century ago. It is expected that in the coming times the machines will pass the Turing test. To add to the surprise, the AI machines are being expected to use all the five human senses. Governments, the world over are planning to make simulation models which make use of big data as input to predict the criminal or terrorist activities. AI has been improving human lives by uplifting the healthcare and medical facilities. To make the computer - human interaction more natural, scientists are working on the Natural Language Processing Algorithms. Read more about it at: http://nerdsmagazine.com/artificial-intelligence-five-highly-anticipated-developments/

 

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Agile Marketing for Your Brand

To be ready for the next big trend or story, it is essential to build your personal brand online. To stay on track, good research and analytics is very important. If you are thinking of what's being shared on social media, there are many ways how your brand can take advantage of agile marketing. It can help in staying ahead of what is to come and be prepared for news and events. Today one needs to be active on social media and track content and trends. It is essential to build an audience. Knowing the need of the audience is a good start along with a flexible marketing plan. Few steps that can increase brand awareness are: - # Track the latest hashtags # Conduct thorough research # Be ready for change. As you involve agile marketing as a regular part of your personal branding strategy, it's good to remember that this is a process which involves careful attention and planning. To read more about agile marketing follow : http://www.business2community.com/branding/use-agile-marketing-bring-visibility-brand-01461244

 

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Analytics Revolutionizing National Security

Big data have existed since the time of the cave man existed in physical paper and other analog forms (stone, papyrus, tape) and was largely inaccessible. With the inception of commercial Internet & new forms of commerce and social media, we can access information of "open source". Now technology can connect streaming and near real-time data to generate information very fast. Dynamic machine-learning algorithms can also help to discover hidden patterns and associations and graph databases has the ability to query and explore entities and their relationships in order to understand how opponent operates. It was also found that tools for geospatial analysis can help analysts to understand how events and groupings are related in space and time. To know more, please read the article by Mark Testoni (Writer at Homeland security today.us) -: http://www.hstoday.us/columns/critical-issues-in-national-cybersecurity/blog/big-data-analytics-from-forensics-to-foresight/d0c045fe32568eedefda4195d46472e6.html

 

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The Progressing Steps of India

The Progressing Steps of India

The motive of capital good policy is noble, but not its implementation. The policy fails to address the basic problem of lack of research to improve manufacturing units. Thus the policy fails to expand the share of manufacturing in GDP. As India is rapidly globalizing, it needs to improve its manufacturing process using better machinery, newer intelligence and better quality raw materials. Automated assembly lines and lean production techniques must be put in use. Similarly, artificial intelligence and bid-data analytics will help the Indian companies improve their productivity and increase profits. India should gear up for advanced manufacturing in areas such as aircraft manufacture, materials, microelectronics and telecommunications. Most importantly, India needs to develop a knowledge ecosystem that includes a good intellectual property regime to foster innovation and creativity. Read more at: http://blogs.economictimes.indiatimes.com/et-editorials/capital-goods-policy-contains-little-meat/

 

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Exploring The New Explorer

Just when customer satisfaction has become a very important issue, the introduction of User Explorer took place. With user explorer you can now analyze what action an anonymous user has taken on your app or site. You can also get a visitor’s insight who spends quite a lot of time within a given time frame and analyze each of their journeys to your site in that given span. Using User Analytics, a Google Analytics “Segment” can be created which can be applied to the group of users and understand how this group reacts across your site. These features will help gain the insight that is needed to build amazing experience for your consumer thus improving your relationship with them. Read more at: http://analytics.blogspot.in/2016/05/better-insight-into-your-customer.html?m=1

 

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What Banks Need to Think Upon?

Over the past decades, risk management has been transformed in the banking sector after the emergence of global financial crisis. Still we can’t draw a blue print about the risk function. Since customers' experience has become more and more important, banks need to offer real time response to customers and their problems. Similarly, after evolution in technology, it has become important to look upon new risk management techniques. By 2025, manual interventions will be minimizing, hence, there is need to digitalize core processes. Also, more automation and digitalization leads more experimentation with machine learning and advanced analytics.

Better risk reporting requires to adjust with market development and broaden regulations. Different regulatory ratios require to collaborate with balance sheet optimization. With this, high performance data is the urge for high risk performing function. Build a right mix of talent and embed a right culture. To read more, click on the following link: http://www.mckinsey.com/business-functions/risk/our-insights/the-future-of-bank-risk-management

 

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Analytics: Marketers' Magic Tool

Google’s procedure valued interconnectedness. If broadly speaking it says that more links you have on your page, the more relevance that page actually has in search results. Google treated these links as proxies to maintain legitimacy. It shows the consensus about best search results. But customers don’t concern for it, they care about pages which have their past search and the internet browsing histories, and which is addressing our actual concern. We can see that the substance and quality varies across the platform. Which results, Marketers face problems and not able to get relevant data about their customers. Here, analytics work well, analytics solutions act like search engine. It distinguishes Buzz and Noises out of datasheet which actually affects your business. Marketers need to pay attention on these methodologies. They need to think whether the loudest online voices are most important? 

Read more: http://www.cmswire.com/digital-marketing/searching-for-a-marketing-analytics-solution-check-your-google-history/

 

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How ERP helps in manufacturing growth

Manufacturing industries have been taking advantage of cloud and cloud based applications a lot lately to improve their operations. The focus is on ERP or enterprise resource planning tools that can help them. ERP increases efficiencies and reduce costs. In addition to this, here are some other ways by which manufacturing can grow using ERP:

·         Gain Control of Your Inventory

·         Access Real-Time Information

·         Multilocation Management

·         Access to Big Data

 

Read the complete article here: http://it.toolbox.com/blogs/inside-erp/4-ways-cloud-erp-enables-manufacturing-growth-73260

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Latest trends and innovations in the field of e –learning

Technology has been leaving a mark on every possible sector. It has digitized and revolutionized the way of working in every single field of work. Similarly e-learning hasn’t left untouched with its magic. Here are some latest trends and innovations for 2016 and beyond:

·         Flash to HTML5 Conversion

·         Cloud

·         Personalization

·         Gamification

·         Mobile Learning

·         Multi-device Learning

·         Wearable eLearning

·         Big Data

·         HTML5 Tools

·         Interactive Videos

Read the complete article here: http://it.toolbox.com/blogs/scingularity/technological-innovations-and-trends-in-elearning-for-2016-and-beyond-73068

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How to make a brand

Starting a business or a venture is not an easy task to be done. It requires lots of efforts. No matter how small or large your business idea is, there are some things which need to be planned from beginning. One such thing is brand. The essentials of creating a brand are:

·         Understand what your brand is going to stand for

·         Creative and engaging logo and design

·         Reliable and a strong team of employees.

 

Read the complete article here: http://it.toolbox.com/blogs/marketing-strategies/establishing-a-brand-3-steps-you-should-take-73162

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Tips to create a safe online shopping experience

Well, in today's time, nobody is untouched with the concept of online shopping. People rarely go out to shop, leaving the comfort of their home. Online shopping does save time and harassment. Sounds like a boon to mankind right? But unfortunately everything is not as perfect as it sounds. Online shopping has its dark side too. It's full of scams. So a careful approach can lead you to a safe and happy shopping experience online. Always use a credit card instead of a debit card, because credit cards have limits to which you can spend but debit cards don't. Only buy from secure and trusted websites. To check whether a website is secure or not checking your address bar, a green colored padlock appears if the website is secure. Change your passwords regularly. Keep records of your spending. To know more, read the complete article here: http://it.toolbox.com/blogs/marketing-strategies/4-useful-tips-for-protecting-yourself-when-shopping-online-73325

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Marea- The fastest undersea cable announced

Microsoft and Facebook are teaming up to build the undersea cable “Marea” that will link Viriginia Beach to Bilbao, a stretch of 6600 km, with an estimated data capacity of 20TB/s. “Marea” will be cloud-driven to ensure reliable connections for Microsoft cloud services and high speed. Its completion is expected to be by October 2017. Read more at: http://www.extremetech.com/internet/229287-microsoft-facebook-team-up-to-construct-worlds-fastest-transatlantic-cable

 

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