SigmaWay Blog

If customer psychology is to be followed then it is seen that a customer is more satisfied and happy when he has purchasing power. The feeling that the customer has enough money left gives him/her a sense of assurance and satisfaction than when he/she is spending the last dollar, no matter what is the quality of the product. Hence it is better to target customers at the month beginning than at the end of the month.

To know more kindly visit:-

http://www.businessnewsdaily.com/6460-customers-love-purchases.html

Going viral is the new trend on social media nowadays. Companies no matter big or small wants to be part of discussion whether it relates to their product or not. To be popular, one must have interesting and creative contents to intrigue others to share them. Creating a community and perfect timing can prove crucial to be successful on the web. One must also learn to take risks and do unconventional things to be viral in the social media.

To know more kindly visit:-

http://www.businessnewsdaily.com/6471-going-viral-social-media-tips.html

America according to a recent survey, the healthcare industry in America, have a large untapped market. The Hispanics (an inhabitant of one of the countries of Spanish America), besides being cost conscious are also reluctant in going to doctors but depend more on pharmacists. Thus a potential market lies in the Hispanics. But the Mexicans, Puerto Ricans etc. who fall under various categories of Hispanics must be approached differently as their behaviours and mentality are different.

To know more, kindly visit:-

http://www.nbcnews.com/storyline/obamacare-deadline/future-health-care-america-think-hispanic-n111461

Politics in offices is an important part of corporate culture and no one can escape it. Ignoring it is not a solution. A successful project manager should be politically good also handle adverse and difficult situations and turn them in his/her or in company's favor. Project managers should try and involve in good politics for betterment of the company. There are few important points that will help project managers to survive politics. Please go through the link for more details: Please go through the link for more details: http://www.pmhut.com/practical-project-politics

Upgrading of standards depend upon the structure of the industry and the changes occurring in it. But as demand changes, standards set previously becomes obsolete and new standards must be set to relate with the present market structure and demand. Even though companies might face resistance from unions and other political institutions, they must reassess the standards for the benefit of the company and also their employees. To know more, kindly refer to the below mentioned link: http://www.drharoldkerzner.com/updating-the-standards/

Conflicts are bound to arise among employees while working on a project. To resolve them we need to be sympathetic and good listeners. Project managers must keep a positive environment amongst teams to bring out the best from them. Sometimes team members cannot resolve issues among themselves, then project managers must step in. Please go through the link for more details on how to resolve project conflicts: http://www.pmhut.com/10-necessary-skills-to-resolve-project-conflicts

Inbound marketing is not effective unless one can recognise the target customers. With PR activities it becomes easier to understand the market and accordingly plan the marketing strategies. PR combined with inbound marketing not only saves cost but also makes campaign more meaningful. Content marketing along with PR helps to push products to the potential customers and also initiates other customers as well.

To know more kindly visit:-

http://socialmediatoday.com/valentine-smith/2434076/inbound-marketingnow-added-pr

The most dangerous and common mistake that can be made in a market research is being biased. Most of us are bound by some preconceived notions about certain subjects and we react accordingly without completely clarifying or interpreting clearly. Such cases can lead to wrong research results even though the data might be correct. Hence, we need to stay free from conformation bias while doing market research.

To know more kindly visit:-

http://www.forbes.com/sites/rogerdooley/2013/08/21/market-research-mistake/

While taking decisions on buying and selling in the bull market, very few follow the various technical indicators that are available with any charting software. These are some vital signals which people choose to ignore while making decisions on the market. But, if statistics are to be believed they are helpful in making profitable decisions. To know more kindly visit:-

http://www.forbes.com/sites/greatspeculations/2014/05/05/taking-the-technical-vital-signs-of-an-aging-bull-market/

To achieve project targets successfully, effective communication is the key and for that proper communication planning is very essential. In recent PMI's 2013 Pulse of the Profession report, it has been revealed that effective communications is the most important success factor in project management. The report also revealed that on an average two in five projects, do not meet the project's main goal and one-half of those two unsuccessful projects are due to ineffective communications. Effective communication means providing only the useful and required information in a proper time. For doing things in a better way, a project manager has to tailor the communication plan accordingly. There are numerous tools that a project manager can use to maintain a better communication approach, few of them like stakeholder analysis, Power/Interest grid, fish bone diagram or Ishikawa Diagram and RACI chart (Responsible, Accountable, Consulted and Informed) are discussed in the article. Please go through the link for more details: http://www.projecttimes.com/articles/effective-communication-a-challenge-to-project-managers.html

Measuring performance of an ongoing project is a difficult task. The best method to understand performance, is to primarily determine the KPI's, which in turn will give us a clear idea on which parameters we want to measure the performance of a project. Proper measurement can help us to understand the area where a project is lacking and why. It also helps us to manage expectations of stakeholders and issue warnings against any upcoming problems which might arise in future. Please go through the link for more details: http://www.projecttimes.com/george-pitagorsky/measuring-in-progress-project-performance.html

There are large number of interesting research reports and results available from which we can understand the pulse of the market and accordingly make changes or take decisions to improve our businesses. Research can prove fruitful and effective if they can be utilised properly for the benefit of the business.

To know more kindly visit:-

http://www.forbes.com/sites/kernlewis/2014/02/11/how-to-use-interesting-research-to-help-marketing-your-business/

The advertisement marketing genre is slowly showing a shift towards inbound marketing from outbound marketing. Mass marketing is changing towards concentrated and potential marketing processes. The reason for this paradigm shift is the effectiveness and impact of these marketing strategies on potential customers.

Read more at: http://socialmediatoday.com/andy-donovan/2424266/ad-realities-outbound-vs-inbound-marketing

The main reason behind Twitter’s decision to buy Soundcloud is their slow growth rate. It will help them to increase their customer base and also help them to diversify into a different platform. To know more details on how Soundcloud will help Twitter, please visit:-

http://socialmediatoday.com/prasant-naidu/2444336/why-twitter-interest-buying-soundcloud

Inability to take decisions is one of the principal reasons for the failure of any project. Good project managers need to have proper understanding of various effective tools to manage triple constraints of any project i.e. time, cost and scope. In this article tools like SWOT Analysis, Maslow's Pyramid, Pareto Principle, Monte Carlo Simulation and Decision Tree Analysis are discussed. In the field of project management, these are regarded as highly effective tools for decision making. Please go through the link for more details: http://www.projecttimes.com/articles/decision-making-models-in-project-management.html

Success of any project depends upon numerous factors and several circumstances. Every project manager should be well aware of various challenges which are associated with either the project directly or indirectly. This article mainly covers ten project management challenges which are needed to be considered before startup of any project. Please go through the link for more details: http://www.daywatcher.com/top-10-project-management-challenges/

To do any kind of marketing analysis or to decide which social media to use, good marketing research is required. It helps in taking correct marketing decisions. This article tells us more about the tools and methodology we should use to do social media market research. Read more at:

http://socialmediatoday.com/chrissyme/2444106/how-spot-good-social-media-marketing-research

Many big projects sometimes do not see the light of success because of lack of knowledge, skills and improper management of time, money and resources. To avoid doing such mistakes we must understand the reason behind the mistakes and find out ways to prevent them from repeating them in future. To know more about these mistakes and how to avoid them, kindly refer to the below mentioned link:-http://www.cio.com/article/717321/12_Common_Project_Management_Mistakes_and_How_to_Avoid_Them

Building a brand with the help of social media is an absolute necessity in the present scenario. But to do so one must have to build trust about the brand first. Expertise is also required to build your brand, because otherwise it will not succeed. Most importantly to build and maintain brand value in social media one must constantly update itself with the latest trends.

To know more please visit:-

http://socialmediatoday.com/adhutchinson/2442911/three-key-elements-build-your-brand-through-social-media

Project’s success is highly dependent upon the efficiency of the Project Manager. A Project Manager must have some required skills to successfully manage projects and lead by example. To know more about the skills of a project manager, kindly refer to the below mentioned link: http://www.cio.com/article/726888/7_Must_Have_Project_Management_Skills_for_IT_Pros